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Article
Publication date: 1 December 2005

Charles W. Ford, Sarath A. Nonis and Gail I. Hudson

Given the in creasing globalisation of economies, a growing number of marketing firms are expecting more of their profits to be derived from international sales. However…

Abstract

Given the in creasing globalisation of economies, a growing number of marketing firms are expecting more of their profits to be derived from international sales. However, failure to account for or understand the effects of differences in consumers' cultural values on decision‐making will hinder a marketer's efforts to expand internationally. Using samples of Middle‐eastern and US consumers, the study found cultural values and consumer ethical beliefs to be significantly different between the two groups. In addition, these cultural values explained a significant part of the variation in consumer ethical beliefs in both cultures.

Details

Cross Cultural Management: An International Journal, vol. 12 no. 4
Type: Research Article
ISSN: 1352-7606

Keywords

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Article
Publication date: 15 February 2008

Richard S. Segall, Gauri S. Guha and Sarath A. Nonis

This paper seeks to present a complete set of graphical and numerical outputs of data mining performed for microarray databases of plant data as described in earlier…

Abstract

Purpose

This paper seeks to present a complete set of graphical and numerical outputs of data mining performed for microarray databases of plant data as described in earlier research by the authors. A brief description of data mining is also presented, as well as a brief background of previous research.

Design/methodology/approach

The paper uses applications of data mining using SAS Enterprise Miner Version 4 for plant data from the Osmotic Stress Microarray Information Database (OSMID) that is available on the web for both normalized and log(2) transformed data.

Findings

This paper illustrates that useful information about the effects of environmental stress tolerances (ESTs) on plants can be obtained by using data mining.

Research limitations/implications

Use of SAS Enterprise Miner was very effective for performing data mining of microarray databases with its modules of cluster analysis, decision trees, and descriptive and visual statistics.

Practical implications

The data used from the OSMID database are considered to be representative of those that could be used for biotech application such as the manufacture of plant‐made‐pharmaceuticals and genetically modified foods.

Originality/value

This paper contributes to the discussion on the use of data mining for microarray databases and specifically for studying the effects of ESTs on plants.

Details

Kybernetes, vol. 37 no. 1
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 14 September 2012

The aim of this article is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Abstract

Purpose

The aim of this article is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

The briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

A few years ago a television advertisement by one of the major British banks offered a slightly patronizing view of its work in developing countries. The theme was that an understanding of local customs and traditions was one of the most valuable inroads to offering a good service there. Despite the whiff of sanctimony, there is obviously some truth in this. Many mistakes must have been made – and doubtless continue to be made – by Western multinational companies whose prime motivation in trying to crack emerging markets was the growth potential, unsweetened by any consideration that they are dealing with an entirely different culture and economy.

Practical implications

The article provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

The article provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The article can save busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Details

Strategic Direction, vol. 28 no. 10
Type: Research Article
ISSN: 0258-0543

Keywords

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