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Sarah Underwood is the Director of Student Education for Enterprise and a Lecturer in Enterprise at the Leeds Enterprise Centre, University of Leeds, UK. Her research interests cover social enterprise and social innovation, with particular focus on the pedagogical development and inclusion of these topics in HEI curricula. Sarah has published several academic papers and was the founding Chair of the Institute for Small Business and Enterprise special interest group, the ‘Social and Sustainable Enterprise Network’ 2010–2012.

Around the world, people are confronted by a variety of complex and pervasive environmental, social and economic challenges. In many cases, including anthropogenic climate change, resource depletion, financial system disruption and poverty, there has been an increasing recognition that ‘wicked problems’ require entirely new ways of thinking, and that the solutions are unlikely to be found by governments, businesses or civil society actors operating in isolation. In parallel with these developments, many observers have commented on a growing interest in various forms of social entrepreneurship and in new models of enterprise that seek alternative ways of delivering products and services, while also securing the ‘triple bottom line’ of social, environmental and economic sustainability. This volume draws together a selection of contemporary entrepreneurship research studies that explore different aspects of this phenomenon. Our original call for papers was based around the themes addressed in one of ISBE's longstanding annual conference tracks. It attracted some strong submissions from within and beyond the ISBE research community. The editors reviewed papers relating to social and sustainable entrepreneurship, the environmental impacts of enterprise, and ethics and social responsibility in enterprise.

The field of entrepreneurship is continuously expanding, and new perspectives on existing theories continue to emerge, challenging established norms and generating exciting avenues of inquiry. The aim of the ISBE-Emerald Book Series is to facilitate such inquiry by providing a platform for leading edge research that reflects the themes of interest to contemporary entrepreneurship scholars. Each volume in the series is designed around a specific theme that is both relevant to the ISBE Conference and of importance to the entrepreneurship and small business community. While volumes will seek to explore and develop theory and practice in the field of entrepreneurship and small business, the emphasis of the research will be on quality, currency and relevance.

Purpose – This paper examines the effects that voluntary environmental reporting has on specific environmental practices in micro businesses. In particular, praxis discontinuities between disclosure and behaviour are contrasted between disclosing and non-disclosing micro businesses, ceteris paribus, in a rural region of North West England.

Approach – Six businesses were interviewed and findings were interpreted using a lens derived from the concept of moral proximity (the belief that small businesses are embedded in local communities and therefore are more morally accountable for their actions).

Findings – Findings suggest that environmental reporting is primarily driven by coercive/regulatory forces, whereas environmental practice is driven more by economic/strategic forces. The degree of discontinuity between disclosure and behaviour can be correlated to moral proximity, and this is found to vary significantly by industry sector.

Implications – The study concludes that an increased level of environmental reporting is no guarantee of improved environmental practice due to the dislocation between the drivers of the two elements of praxis.

Value – The study provides empirical evidence of the impact of different external interventions that can help inform future policy development on small business environmental responsibility.

Purpose – The purpose of this study is to gain insights into strategies used by entrepreneurs developing radical innovations to influence the system surrounding them. Specific attention is given to determine the differences between environmental-technology entrepreneurs (ETEs) and non-eco radical innovation entrepreneurs.

Methodology/approach – Ten entrepreneurs (five ETEs) in the Dutch greenhouse horticulture sector are selected for this case study. Their motivations and strategic actions are determined through interviews. The results are analysed using an innovation system function approach.

Findings – Radical innovations in the sector encounter barriers due to the lack of relevant knowledge and subsidies that support the old system. To overcome this, the studied entrepreneurs focus their strategies on building new innovation systems. Interestingly, ETEs receive more governmental support and try to improve the sector as a whole. However, sustainability alone is not enough to create added value.

Social implications – Policy makers can provide better support for radical innovations by increasing the availability of relevant knowledge and creating a level playing field. Alternatively, they can present these pioneering entrepreneurs as examples for others to follow. Sustainability has been important in the sector for some time, but until now has not changed the nature of business.

Originality/value of paper – In innovation systems research, the micro-level actions of entrepreneurs have not received much attention. Furthermore, the insights regarding motivations and strategies of radical innovation entrepreneurs in the context of a mature system are novel. Finally, the results regarding barriers for ETEs are an original addition to the theory of barriers for eco-innovations.