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With the rapid evolution of technology and the changing pattern of wine purchase, providers need to consider the adoption of technology by consumers and hence how this impacts on strategic marketing planning. This paper tracks the evolution of Internet marketing of wine in the UK and focuses on whether wine providers currently use the Internet as a fundamental ingredient of their marketing strategy or whether the Internet is purely employed tactically. The authors present evidence that the wine sector is under‐utilising the potential of the Internet as part of an integrated marketing strategy and proposes that a customer‐oriented computer interface is required.

The subject area is international business and strategy. The case allows scope for the following areas: internationalisation, market strategy, emerging market multinational companies, and doing business in Africa.

The primary target audience for this teaching case is postgraduate business students such as Master of Business Administration (MBA), or postgraduate management programmes. The case is primarily designed for use in courses that cover strategy or international business.

This case centres on the international growth strategy of FMBcapital Holdings Group (FMB), the Malawian commercial banking firm. The case finds the founder and current group chairman, Hitesh Anadkat, in 2016, as he and the FMB board are about to decide on the next move in their Southern African strategy. Since opening the first FMB branch in Malawi and becoming the country's first commercial banker in 1995, Anadkat and his team have ridden a wave of financial deregulation across the region to successfully expand into neighbouring Botswana, Zambia, and Mozambique. Now, an opportunity to gain a foothold in Zimbabwe means the leaders must decide (1) whether they want to continue to grow the FMB footprint across the region, or focus on their integration and expansion efforts within existing markets; and (2) how they will realise this strategy.

International expansion – identifying the need to expand into new markets; identifying the combination of internal strengths and external conditions that make international expansion viable; and identifying and analysing each possible new market(s) and the decision-making process involved.

Political, social and economic factors in Africa – understanding how these external institutional factors present constraints, risks and opportunities for internationalisation and hence shape strategy; understanding that these factors may vary significantly across countries on the continent (in spite of their geographic proximity) and in some cases, within a single country; and understanding that by selecting markets with extreme socially and politically volatile contexts, the risk of a worst-case scenario transpiring (in which institutional forces trump business strategy) is appreciable.

Combination of resource- and institutional-based approaches – recognising that successful internationalisation requires capitalising upon both internal resources and institutional mastery.

Choosing expansion strategies – assessing the type of new market entry (e.g. greenfield or acquisition of existing operations) and its adequacy for penetrating a new market.

Using networks and local partners – to substitute and enhance the benefits that originally flow from a small (and sometime family-established) business, with an emphasis on acquisition of skills and networks in foreign countries.

Regional integration – optimising business operations through a sharing or pooling of resources and improved capital flow between subsidiaries, in some instances by taking advantage of economies of scale (this extends to enhancing the reputation and awareness of a brand across a wider region).

Family businesses – identifying the value that can be gained through establishing a family business with the support of many “close” stakeholders while also noting the limitation that exist as expansion and growth is required.

Cross-selling becomes critical for business success as pent-up travel demand drives travelers to spend more on vacations. The primary purpose of this research is to identify if an unexpected discount leads to consumers' additional purchases online. This research proposes effective cross-selling strategies across hospitality sectors.

Two experiments were conducted to investigate factors that influence travelers' add-on spending. Study 1 determined the psychological mechanism of unexpected discounts on hotel customers' additional spending by individual thinking styles. A 2 (discount: none vs surprise) x 2 (thinking style: holistic vs analytic) quasi-experimental design was utilized. Study 2 applied the identified pricing strategy by individual thinking styles to cruise line add-on selling. A 2 (discount: none vs surprise) x 2 (product type: hedonic vs utilitarian) x 2 thinking style (holistic vs analytic) quasi-experiment was used.

The findings indicate that an unexpected discount increases holistic thinkers' overall travel spending, regardless of add-on types. Although the unexpected discount effect on analytic thinkers' overall spending was significant, an unexpected discount enhanced their intentions to purchase a hedonic add-on.

Hospitality operators can improve cross-selling strategies with a surprise discount offer. Offering add-on items in the same transaction with a cabin booking will increase add-on purchases. Hotels can make add-on purchases more appealing by emphasizing the experiential aspects of a hotel stay.

This research broadens knowledge of cross-selling by linking add-on purchases to discount pricing on a primary product. The findings provide new strategies to stimulate add-on purchases and maximize profitability.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The Internet is now with us and as a result fundamental changes in information work encompassing the ‘virtual library’ and the ‘cybrarian’ are being forecasted. But how much of all this is hype — and have we not all been here before, when online in the shape of full‐text systems like FT PROFILE first arrived? And PROFILE has been with us more than a dozen years and, yes, the basic shape of the information service has changed as a result — a little more buying in of the full text and less indexing it yourself. Indeed it was the advent of full text information services that first enabled librarians to run a purely electronic library. Why then should we look to more fundamental changes as a result of the arrival of the Internet? Since business librarians have often been at the forefront of technological and management changes within the information world — the early learners — their experiences with the Internet are of interest to us all. Can they tell us where we are all going? Since the business sector is such a large and multivariate group the assertion has been tested out on just one sector — the banking and finance sector. There are sound grounds for choosing this sector, for it employs more information professionals than any other business field. It is also, perhaps, the most influential business sector since anything that happens in the banking world is soon felt by all those working in other areas. The largest proportion of information professionals in the banking and finance sector are based in the City of London. However, this group contains two diverse banking areas, namely investment and dealing. While many of the target group were involved in in‐depth project finance research, others had to answer questions on companies and currencies within minutes. The information professionals in this sector are under intense pressure to deliver quality information at speed. It was assumed that if the Internet was a welcome part of this environment, it would not be long before it was a staple part of any efficient library. And after all, unlike PROFILE, the Internet is free isn't it?

Purpose – To discover and unravel the contribution of women to innovation and invention. This chapter builds upon a book published in 2003, called, Ingenious Women. The purpose of the book was to discover the invisible women inventors and patent holders operating between 1637, when the first patent was awarded to a woman, and the outbreak of war in 1914. For the purpose of this essay, the time frame has been extended to the present.

Methodology – Historical patents are used as the main research base, supported by searches of other relevant databases, directories and specialist archives (census records, registered designs, company records, museum collections) as well as specialist literature.

Findings – The research illustrates that women and men were often part of a wide network of discoverers and innovators and were able, by using the latest technologies and materials available, to resolve problems both large and small.

Research limitations/implications – This categorisation on patent databases or directories and searches were by female first names or by object type. his categorisation highlights the historical assumption that women are not inventors. Although this search method highlighted hundreds of women, there must be many still undiscovered.

Practical implications – Not all the ideas went into production and some have now become obsolete. Others continue to be produced and have formed the basis of successful companies. Many women became entrepreneurs and developed businesses based on their inventions and some, as widows, successfully ran their deceased husbands' companies.

Social implication – The women in this hidden history often had to navigate a path through social attitudes and legislative frameworks. They are all an example to women today that anyone, regardless of gender, can be innovative and entrepreneurial. What is crucial is that the ideas being developed are unique and have a purpose.

The Milk (Amendment) Order, 1917, which came into force on December 31st, provides that milk shall be sold retail only by Imperial measure; that no colouring matter shall be added to milk or cream intended for sale; that no milk to which any water has been added shall knowingly be sold or offered for sale; that no person may use for the purpose of his trade any milk can or milk bottle which bears the name, trade name, trade mark, or trade device of some person other than himself or his employer, except with the consent of such person. The Order contains a new clause, in substitution for Clauses 4 and 6 of the Milk Order, 1917 (which are revoked), providing that where milk is sold wholesale by or on behalf of any person other than the producer the maximum prices chargeable shall, unless otherwise determined, pursuant to the Order, be as follows:—

Do out of town superstores adversely affect traditional shopping centres by siphoning off the higher purchasing power of car‐owning households? The arguments for and against persist, but it appears that retail warehouses, selling bulky, durable goods in out of town locations are generally looked on favourably by planning authorities. As the trend to larger stores seems to have developed an unstoppable momentum, a recent project was set up to find out how accessible edge, or out of town, warehouses are, who uses them, and how they affect conventional shopping centres, particularly those with shops selling comparable merchandise. The following paper presents part of this research. It was carried out by Transport and Environment Studies (TEST), for London Transport in their dual role as public transport operators and as land owners with sites of interest to DIY superstore developers. The paper was presented at PTRC's 12th annual summer meeting in July this year, at the University of Sussex.

The purpose of this paper is to evaluate the extent to which consumers will exert more effort to avoid risk (negative reviews) versus seek reward (positive reviews) when making a restaurant decision.

This study investigates the influence of distance and review valence on restaurant decisions. A 2 (base restaurant review valence: negative, neutral) × 2 (target restaurant review valence: neutral, positive) × 2 (distance: 30 min, 60 min) between-subjects factorial design was used.

People exert more effort to seek a reward versus avoid a risk. People will drive any distance to dine at a restaurant with positive reviews. However, the tendency to avoid a restaurant with negative reviews declines as distance increases.

This study emphasizes the critical role of positive reviews in the restaurant industry. This research provides guidance to operators to manage online reviews effectively. The marketing strategy taking into account review valence and distance allows the business to attract new customers and grow its customer base.

This research synthesizes asymmetry effects and prospect theory with the level of risk associated with the outcome. This research is theoretically noteworthy since the finding of a reverse asymmetry principle is in contrast with the traditional belief of risk-avoidance when comparing gains and losses.

One of the commonest excuses put forward in defence of the practice of treating milk, butter, meat, and other foods with ‘preservative’ drugs no longer possesses even the appearance of validity. Several of the large railway companies are adding refrigerator vans in considerable numbers to their rolling‐stock, and this fact should make it no longer possible for defendants to plead that the necessity of sending food‐products a long distance by rail involves the necessity of mixing preservative chemicals with them. Although the excuse referred to will not bear examination, it is a very specious one, and in those instances where evidence has not been brought forward to refute it, it has produced some effect on the minds of magistrates and others. It cannot be too often pointed out that such substances as boracic acid, salicylic acid, and formaldehyde are dangerous drugs, and that their unacknowledged presence in articles of food constitutes a serious danger to the public. Such substances are not foods, and are not natural constituents of any food. In most instances they are purposely introduced into food‐products to avoid the expense attending the proper production, preparation, and distribution of the food, or to conceal the inferior quality of an article by masking the signs of commencing decomposition or incipient putrefaction, and thus to enable a dishonest producer or vendor to palm off as fresh and wholesome an article which may be not only of bad quality, but absolutely dangerous to the consumer. The use of these substances, in any quantity whatsoever, and the sale of articles containing them, without the fullest and clearest disclosure of their presence, is as gross and as dangerous a form of adulteration as any which has at any time been exposed. In no single instance can it be shown that these drugs are, to quote the words of the Act of 1875, matters or ingredients “required for the preparation or production of a food as an article of commerce,” nor, of course, can it be contended that such substances are “extraneous matters with which the food is unavoidably mixed during the process of collection or preparation.” In reality, even under our inadequate and unsatisfactory adulteration laws, through which the proverbial coach‐and‐four can be so easily driven in so many directions, there ought to be no loophole of escape for the deliberate and dishonest drugger of foods. While the presence of preservative chemicals in any quantity whatever in articles of food constitutes adulteration, wherever the quantity is sufficient to allow the production of the specific “preservative” effect of the substance added, that fact alone is enough to make the food so drugged a food which must be regarded as injurious to the health of the consumer—in view of the inhibitory effect which, by its very nature, the antiseptic must produce on the process of digestion. To our knowledge the food market in this country is flooded with all sorts of inferior food‐products which are rarely dealt with under the Adulteration Acts, and which are loaded with so‐called preservatives. There will be no adequate protection for the public against the consumption of this injurious rubbish until the consumer sees the advantage of insisting upon an authoritative and permanent guarantee of quality with his goods, and until manufacturers of the better class at length find it to be a necessity for their continued prosperity that they should supply, apart entirely from their own statements, an independent and powerful guarantee of this kind.