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Article
Publication date: 16 August 2019

Sarah C. Howes, Darryl Charles, Katy Pedlow, Iseult Wilson, Dominic Holmes and Suzanne McDonough

Active computer gaming (ACG) is a way for older people to participate in strength and balance exercise. Involving older adults in the development of a bespoke ACG system may…

Abstract

Purpose

Active computer gaming (ACG) is a way for older people to participate in strength and balance exercise. Involving older adults in the development of a bespoke ACG system may optimise its usability and acceptability. The purpose of this paper is to employ user-centred design to develop an ACG system to deliver strength and balance exercises, and to explore its safety, usability and acceptability in older adults.

Design/methodology/approach

This paper describes user involvement from an early stage, and its influence on the development of the system to deliver strength and balance exercise suitable for display on a flat screen or using an Oculus Rift virtual reality (VR) headset. It describes user testing of this ACG system in older adults.

Findings

Service users were involved at two points in the development process. Their feedback was used to modify the ACG system prior to user testing of a prototype of the ACG system by n=9 older adults. Results indicated the safety, usability and acceptability of the system, with a strong preference for the screen display.

Research limitations/implications

The sample size for user testing was small; however, it is considered to have provided sufficient information to inform the further development of the system.

Practical implications

Findings from user testing were used to modify the ACG system. This paper identified that future research could explore the influence of repeated use on the usability and acceptability of ACG in older adults.

Originality/value

There is limited information on the usability and acceptability VR headsets in this population.

Details

Journal of Enabling Technologies, vol. 13 no. 2
Type: Research Article
ISSN: 2398-6263

Keywords

Article
Publication date: 1 June 2000

George K. Chako

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in…

7240

Abstract

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 12 no. 2/3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 18 March 2020

Liza Howe-Walsh, Sarah Turnbull, Saleena Khan and Vijay Pereira

The study aims to explore the factors that influence Emirati women's career choice in the UAE. This study contributes to the influence of context in career choices by…

Abstract

Purpose

The study aims to explore the factors that influence Emirati women's career choice in the UAE. This study contributes to the influence of context in career choices by investigating how Emirati women chose information technology (IT) as a profession through the lens of the social cognitive career theory.

Design/methodology/approach

This study undertook in-depth interviews with 21 Emirati women working in technology in the UAE. The study considers women's career choices at three levels, i.e. from an individual, organisational and national context perspective.

Findings

The key findings include identifying the importance of national context in influencing career choices among other factors such as family centrality, desire to be seen as a role model, company reputation and government policy.

Practical implications

The study has wider implications for women's career choices in other contexts. The findings highlight the challenges women face, such as a lack of role models and family centrality, which need to be considered in recruitment policies and practices in other national contexts.

Originality/value

The originality of the study is its contribution to the literature developing understanding of the influences on women's career choices in the Emirates. While previous studies have identified the role of patriarchal influence on women's careers, we have less understanding of the importance attributed to individual factors such as being perceived as a role model within their family and to society. Similarly, the literature provides limited evidence of the influence of factors such as government sponsorship and company reputation.

Details

Journal of Organizational Effectiveness: People and Performance, vol. 7 no. 1
Type: Research Article
ISSN: 2051-6614

Keywords

Article
Publication date: 9 April 2018

Helen Thompson-Whiteside, Sarah Turnbull and Liza Howe-Walsh

The purpose of this paper is to provide insight into how female entrepreneurs develop and communicate an authentic personal brand. The authors examine the entrepreneurial…

4426

Abstract

Purpose

The purpose of this paper is to provide insight into how female entrepreneurs develop and communicate an authentic personal brand. The authors examine the entrepreneurial marketing (EM) activities undertaken by female entrepreneurs and identify the impression management (IM) behaviours and tactics used. The authors explore the risks associated with self-promotion to gain a better understanding of how female entrepreneurs market themselves and their businesses.

Design/methodology/approach

The study adopts an interpretative phenomenological approach (IPA). Using semi-structured interviews, the authors explore the experiences of female entrepreneurs as they engage in IM behaviours. The sample is drawn from female entrepreneurs who have small-scale businesses, which span a range of specialist service sectors. All participants are engaging in personal branding activities. Participants were recruited via a gatekeeper and invited to take part in the study. Data from 11 female business owners were collected and analysed using IPA. Interview transcripts and field notes were analysed for broad patterns, and then initial codes developed, which allowed for themes to emerge, with a number of core themes being identified. These core themes are presented, together with verbatim quotes from participants, to provide a rich insight into the marketing activities of these female entrepreneurs.

Findings

The findings reveal the complex challenges faced by female entrepreneurs as they engage in self-promotion and IM to market their business. Four key themes emerge from the data to explain how female entrepreneurs engage in managing their brand both online and offline: experimental, risk, authenticity and supplication. The study identifies, in particular, that female entrepreneurs use the tactic of supplication in combination with self-promotion to communicate their brand. Additionally, it was found that female entrepreneurs share their personal fears and weaknesses in an attempt to be seen as authentic and manage the risk associated with self-promotion.

Originality/value

The study contributes to the EM literature by extending the understanding of the risks associated with self-promotion for female entrepreneurs. The study also contributes to the IM literature by providing a better understanding of IM beyond organisations and applied to an entrepreneurial domain. The study highlights a number of important implications for entrepreneurial practice and policy.

Details

Qualitative Market Research: An International Journal, vol. 21 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 1 December 2000

Abstract

Details

The British Journal of Forensic Practice, vol. 2 no. 4
Type: Research Article
ISSN: 1463-6646

Article
Publication date: 22 January 2019

Jenny Candy, Padmali Rodrigo and Sarah Turnbull

Doctoral students are expected to undertake work-based skills training within their doctoral studies in areas such as problem solving, leadership and team working. The purpose of…

Abstract

Purpose

Doctoral students are expected to undertake work-based skills training within their doctoral studies in areas such as problem solving, leadership and team working. The purpose of this paper is to explore student expectations of doctoral training within a UK Higher Education context.

Design/methodology/approach

The data for the study were gathered via two focus groups conducted among doctoral students from different faculties in a post-92 UK University. Participants were selected using a snowball sampling approach.

Findings

The findings suggest that the expectations of doctoral students are contingent upon their year of study, study mode, perceived fit between training goals and available training, peer recommendations, word-of-mouth (WoM) and the scholarly support they received from their supervisors.

Practical implications

The study suggests a better understanding of students’ segmentation can help Higher Education Institutions deliver training that meets the expectations of doctoral students in a way that result in zero or a positive disconfirmation.

Originality/value

This paper develops and deepens the understanding of the doctoral students’ expectations of work-based skills training and highlights the need for universities to adapt their doctoral training according to the expectations of different student segments.

Details

Higher Education, Skills and Work-Based Learning, vol. 9 no. 3
Type: Research Article
ISSN: 2042-3896

Keywords

Article
Publication date: 1 July 1988

Morris B. Holbrook

This article examines the relevance of marketing and consumption phenomena to the interpretation of meaning in works of art. It suggests that, in general, consumption symbolism…

Abstract

This article examines the relevance of marketing and consumption phenomena to the interpretation of meaning in works of art. It suggests that, in general, consumption symbolism can contribute to the meaning of an artwork and that, in particular, consumer behaviour does work in this manner in at least one paradigmatic case example — namely, Painting Churches by Tina Howe. After tracing the symbolic use of consumption in that illustrative play, the paper concludes that this focus represents a potentially fertile area of enquiry and that, in this spirit, we should “Ask not what Art can do for Marketing and Consumer Research, but what they can do for Art.”

Details

European Journal of Marketing, vol. 22 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 January 1937

(2) Relationship of Hypovitaminosis B1 to Man—Beriberi.—In human beings the only influence of vitamin B1 is that in relation to beriberi. This disease occurs in two forms—(a) Dry…

Abstract

(2) Relationship of Hypovitaminosis B1 to Man—Beriberi.—In human beings the only influence of vitamin B1 is that in relation to beriberi. This disease occurs in two forms—(a) Dry Type: Characterised by muscular wasting, anaesthesia of the skin, and finally paralysis of the legs, and in some cases of the arms, intercostal muscles, and diaphragm; there is an associated degeneration of the peripheral nerves, both motor and sensory; and (b) Wet Type: The most marked feature in this form is oedema of limbs and trunk, and effusion into the serous cavities; dilatation of the heart with congestion of the lungs is present, and there is a high mortality from cardiac failure.

Details

British Food Journal, vol. 39 no. 1
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 25 January 2019

Tara Samantha Styles-Lightowlers

Feminism has provided a sustained challenge to the widespread occurrence of violence against women (VAW). Yet despite the tremendous efforts of feminist activists and academics…

Abstract

Purpose

Feminism has provided a sustained challenge to the widespread occurrence of violence against women (VAW). Yet despite the tremendous efforts of feminist activists and academics, it continues to be one of the most tolerated crimes in the world. This paper offers an account of the author’s experiences teaching about VAW in higher education (HE) and an overview of how specific approaches to teaching this subject can provide an empowering space for students who have experienced such violence. The paper aims to discuss these issues.

Design/methodology/approach

Drawing upon the works of feminists committed to ending VAW, transformative education as envisioned by Paulo Freire and Foucault’s work on knowledge and power, the author proposes a feminist informed teaching practice that facilitates empowerment through: giving voice to women who have experienced violence; exploring and promoting the transformative potential of education and; challenging traditional and dominant forms of knowing.

Findings

A recognition of the social, historical and political context in which violence occurs, and how traditional knowledge about it is accepted, is vital in empowering women who have experienced violence to challenge dominant discourses that do not fit with their own perceived reality.

Originality/value

Whilst there is currently a growing interest in the barriers to HE participation, the author seeks to explore the ways in which some of the barriers can be addressed that students may face whilst on HE courses, particularly in relation to self-awareness, empowerment and healing.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 38 no. 4
Type: Research Article
ISSN: 2040-7149

Keywords

Article
Publication date: 1 March 1996

Martha E. Williams and Sarah McDougal

This is the seventh article on business and law (BSL) databases in a continuing series of articles summarising and commenting on new database products. It has two companion…

Abstract

This is the seventh article on business and law (BSL) databases in a continuing series of articles summarising and commenting on new database products. It has two companion articles: one covering science, technology and medicine (STM) appeared in Online & CDROM Review vol. 20, no. 1 and the other covering social science, humanities, news and general (SSH) appeared in Online & CDROM Review vol. 20, no. 2. The articles are based on the newly appearing database products in the Gale Directory of Databases. The Gale Directory of Databases (GDD) was created in January 1993 by merging Computer‐Readable Databases: A Directory and Data Sourcebook (CRD) together with the Directory of Online Databases (DOD) and the Directory of Portable Databases (DPD).

Details

Online and CD-Rom Review, vol. 20 no. 3
Type: Research Article
ISSN: 1353-2642

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