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Diffusion of fake news and pseudo-facts is becoming increasingly fast-paced and widespread, making it more difficult for the general public to separate reliable information from misleading content. The purpose of this article is to provide a more advanced understanding of the underlying processes that contribute to the spread of health- and beauty-related rumors and of the mechanisms that can mitigate the risks associated with the diffusion of fake news.

By adopting denialism as a conceptual lens, this article introduces a framework that aims to explain the mechanisms through which fake news and pseudo-facts propagate within the health and beauty industry. Three exemplary case studies situated within the context of the health and beauty industry reveal the persuasiveness of these principles and shed light on the diffusion of false and misleading information.

The following seven denialistic marketing tactics that contribute to diffusion of fake news can be identified: (1) promoting a socially accepted image; (2) associating brands with a healthy lifestyle; (3) use of experts; (4) working with celebrity influencers; (5) selectively using and omitting facts; (6) sponsoring research and pseudo-science; and (7)exploiting regulatory loopholes. Through a better understanding of how fake news spreads, brand managers can simultaneously improve the optics that surround their firms, promote sales organically and reinforce consumers’ trust toward the brand.

Within the wider context of the health and beauty industry, this article sets to explore the mechanisms through which fake news and pseudo-facts propagate and influence brands and consumers. The article offers several contributions not only to the emergent literature on fake news but also to the wider marketing and consumer behavior literature.

Football, or soccer as it is known in the United States, is one area in which managerial positions are hugely volatile with what is often called a ‘merry-go-round’ of managers sacked for poor performance at their club and reemployed by another club. Not only does this practice often not increase performance but it is also very costly. Considering the nature of football, that is, the relatively high impact of chance on the rare events that goals are, and the high correlation between success and the wage bill, the influence of managers on performance is often over-estimated. However, potentially better preparation of future managers might help to increase competitive advantages. In this chapter, we are looking in depth at leadership in the context of football and the lessons we can draw for other contexts.

The recent debate in the House of Lords showed that the official plans for milk of better quality, set out in the White Paper three years ago, are only slowly being put into effect. A more active policy was, however, promised by Lord Ammon when labour and plant made it possible. Farmers have come to accept the view that a safe milk supply depends both upon the improvement of animal health and on the heat‐treatment of milk. Some recent figures issued in the Monthly Bulletin of the Ministry of Health show what the pasteurisation of milk has already achieved in reducing the number of deaths among young children from abdominal tuberculosis, a form of the disease which is generally due to tubercle bacillus of bovine origin. In 1921, in the administrative county of London, 136 out of every 1,000,000 children died from this disease. In 1944 the corresponding figure was six. In rural areas the rate in 1921 was 252 and in 1944 still sixty, or ten times the London rate. The London figures for 1944 show a reduction to one‐twenty‐third of the 1921 rate, while for rural areas the reduction is only about one‐quarter. These figures suggest a high degree of correspondence between the increase of pasteurisation and the decrease of mortality from abdominal tuberculosis. In 1944 99 per cent. of London milk supplies was pasteurised; and though more milk has been treated in rural areas and in urban areas outside London during the past twenty years, nothing like the London standard has yet been generally reached. Large towns such as London are at one disadvantage in regard to milk safety in that they receive their supplies in bulk, and samples, before pasteurisation, show a high degree of infection. To this extent rural areas might be expected to have better figures. That they do not would appear to be proof of the greater safety provided by pasteurisation. In the House of Lords debate Lord Rothschild estimated the annual casualties from raw milk contaminated by bovine tuberculosis germs as between 7,000 and 8,000. The case for speedier progress with the provision of pasteurisation plant will be generally endorsed. This development under the auspices of the Ministry of Health needs to be supported by a vigorous effort by the Ministry of Agriculture to build up the health of dairy herds. The problems involved in establishing clean areas, beginning with isolated districts and extending them gradually until in ten or fifteen years' time the whole country is clear of tuberculosis and contagious abortion, were recently discussed in these columns. The Milk Marketing Board, the producers' organisation, has now declared its support for a national drive to clean up the dairy herds; and the Government are assured of general support when a comprehensive plan for ensuring safety in milk is put forward.

It is one thing to discuss the clauses of a prospective Bill; but to get that Bill through Parliament is a vastly different affair. It was at the Buxton L. A. Conference, in 1896, that the matter was considered, and now, after four years' working and waiting, we have advanced just so far as to have got through the House of Lords “a Bill intituled an Act to amend the Acts relating to Public Libraries, Museums, and Gymnasiums, and to regulate the liability of managers of Libraries to proceedings for libel.” At the present moment this Bill is awaiting an opportunity of coming before the Commons. With this position it must be perfectly familiar, for it was only on account of Lord Avebury's despair at finding no opening for it in the House of Commons that the Association induced Lord Windsor to pilot it through the House of Lords. If the present Parliament lives long enough there is just a chance of the measure being entered upon the statute book; but, with forecasts of an early dissolution confronting us, and with Mr. Balfour's recent announcement of the Government appropriation of private members’ days this session, the prospect is not particularly encouraging. If these slender hopes are not realised, the Bill will be none the forwarder for passing the Upper House; whilst, if it should be so fortunate as to pass the Commons without further amendment, it would at once pass into law. Lord Balcarres has been good enough to take charge of the Bill in the House of Commons, and as it is well “backed,” and has been pruned down by the Standing Committee, and has really nothing of a contentious nature in its provisions, we may reasonably hope that if it once gets a start in the House it will reach a successful finish.

Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the Afro‐American experience and to show the joys, sorrows, needs, and ideals of the Afro‐American woman as she struggles from day to day.

The purpose of this paper is to explore four women principals’ experiences with power in the course of their daily leadership. The data used in this exploration was collected through in‐depth interviews, conducted from a phenomenological perspective, during the second and third years of a three‐year study on the leadership experiences of the four principals. The thematic findings which emerged from this data included empowerment, positive power, traditional power and negative power, and are discussed in relation to three lenses of power: dominance or “power over”, facilitation or “power through”, and as energy and competence or “power with”. The four principals’ experiences were remarkable in that they were extensively engaged in interpreting, experiencing and using power as “power through” and “power with” rather than as “power over”. The findings from this research serve as examples of ways in which power is enacted by women leaders within traditional organizational settings, and the potential of their actions to positively transform school organizations and the experiences of those who work within them.

IN the nature of things the Library Association Conference this year cannot have the spectacular character of the jubilee one of 1950; but that does not mean it will be less effective or less useful. Edinburgh is the second city of the United Kingdom, at least in appeal to bookmen, and probably Scots would object to our order of the hierarchy. Apart from the public libraries, a place that has the National Library of Scotland, the Advocates, the Signet and the University libraries, to name only the principal ones, with many associations and treasures, must have great attractions. On looking over conference reports generally, one can infer that the one institution in a town that is not frequented by librarians in the week is the public library. The obstacle is no doubt occupation with the meetings, which many delegates are naturally unwilling to miss. But we do suggest that library visits by newcomers to Edinburgh might be quite as important, in present impression and lasting effect, as most ordinary meetings can be. Since it must be admitted that our business at Edinburgh is to attend meetings, restraint is essential, but at least the Central Library and the fine Leith Library should be squeezed into the personal programme.

IN 1946 there was in the British Isles a clear image of librarianship in most librarians' minds. The image depended on a librarian's professional environment which was of the widest possible range, not less in variation than the organisations, institutes or types of community which required library services. Generalisations are like cocoanuts but they provide for the quickest precipitation of variant definitions, after the stones have been thrown at them. A generalisation might claim that, in 1946, public librarians had in mind an image of a librarian as organiser plus technical specialist or literary critic or book selector; that university and institute librarians projected themselves as scholars of any subject with a special environmental responsibility; that librarians in industry regarded themselves as something less than but as supplementing the capacity of a subject specialist (normally a scientist). Other minor separable categories existed with as many shades of meaning between the three generalised definitions, while librarians of national libraries were too few to be subject to easy generalisation.

Historians have long understood that transforming people into property was the defining characteristic of Atlantic World slavery. This chapter examines litigation in British colonial Vice Admiralty Courts in order to show how English legal categories and procedures facilitated this process of dehumanization. In colonies where people were classified as chattel property, litigants transformed local Vice Admiralty Courts into slave courts by analogizing human beings to ships and cargo. Doing so made sound economic sense from their perspective; it gave colonists instant access to an early modern English legal system that was centered on procedures and categories. But for people of African descent, it had decidedly negative consequences. Indeed, when colonists treated slaves as property, they helped to create a world in which Africans were not just like things, they were things. Through the very act of categorization, they rendered factual what had been a mere supposition: that Africans were less than human.