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Article
Publication date: 1 April 2009

Sally R. Ross, Lynn L. Ridinger and Jacquelyn Cuneen

This study presents an analysis of the evolution of advertising's portrayal of women in motorsport. The construct of source credibility is examined and used as a framework…

Abstract

This study presents an analysis of the evolution of advertising's portrayal of women in motorsport. The construct of source credibility is examined and used as a framework to better understand the limitations and opportunities of female athlete endorsers in general and female racing car drivers in particular. The advertising images of pioneer drivers Janet Guthrie, Lyn St. James and Sarah Fisher are discussed and compared to that of Danica Patrick, a media star in the Indy Racing League (IRL). Patrick has been successful in capitalising on her expertise and attractiveness to enhance her image and endorse products. Attitudes towards using sex appeal to sell products are presented and discussed.

Details

International Journal of Sports Marketing and Sponsorship, vol. 10 no. 3
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 5 September 2016

Jane Ellen Dmochowski, Dan Garofalo, Sarah Fisher, Ann Greene and Danielle Gambogi

Colleges and universities increasingly have the mandate and motivation to integrate sustainability into their curricula. The purpose of this paper is to share the strategy…

Abstract

Purpose

Colleges and universities increasingly have the mandate and motivation to integrate sustainability into their curricula. The purpose of this paper is to share the strategy used at the University of Pennsylvania (Penn) and provide an evaluation of its success and guidance to others creating similar programs.

Design/methodology/approach

This article summarizes Penn’s Integrating Sustainability Across the Curriculum (ISAC) program. ISAC pairs Penn undergraduate research assistants with instructors in a collaborative effort to incorporate sustainability into courses.

Findings

In concert with other Penn initiatives (a course inventory, faculty discussion groups and a research network), ISAC increases Penn’s sustainability-related courses and creates dialogue regarding how various disciplines contribute to sustainability.

Practical implications

The program described in this article is replicable at other institutions. The authors demonstrate that the logistics of recruiting students and establishing the program are straightforward. Undergraduate students are on campus; their pay requirements are modest; and they are desirous of such research experiences.

Social implications

The ISAC program inculcates a cultural and behavioral shift as students and faculty approach sustainability issues collaboratively, and it facilitates the development of a shared language of environmental sustainability. Such social implications are difficult to quantify, but are nonetheless valuable outcomes.

Originality/value

The faculty–student partnership used to facilitate the integration of sustainability into courses at Penn is original. The ISAC program provides a framework for engaging students and faculty in curriculum development around sustainability in a manner that benefits the student research assistants, the participating faculty and future students.

Details

International Journal of Sustainability in Higher Education, vol. 17 no. 5
Type: Research Article
ISSN: 1467-6370

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Article
Publication date: 23 May 2017

Sarah Fisher and Florian Justwan

The purpose of this paper is to detail a simulation exploring the academic and real-world debates surrounding constitutional design.

Abstract

Purpose

The purpose of this paper is to detail a simulation exploring the academic and real-world debates surrounding constitutional design.

Design/methodology/approach

The authors deployed this simulation in different contexts: undergraduate courses in comparative politics and middle school classrooms of gifted students in India.

Findings

In conjunction with discussion of institutional setup, such as parliamentary vs presidential systems and judicial review vs parliamentary sovereignty, the students were required to design a new constitution for a fictional country that just overthrew a brutal dictator. Throughout the simulation, the students were assigned to be the representatives of a particular ethnic group, each with distinct interests to be represented during the constitutional convention.

Originality/value

The authors detail the learning objectives and simulation setup for this constitutional convention. Finally, the authors discuss some issues raised by the students during the simulation.

Details

Social Studies Research and Practice, vol. 12 no. 1
Type: Research Article
ISSN: 1933-5415

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Article
Publication date: 1 February 1918

At a meeting of the Council of the Royal Borough of Kensington on February 12th, 1918, Councillor Dr. A. J. Rice‐Oxley, Chairman of the Public Health Committee, brought up…

Abstract

At a meeting of the Council of the Royal Borough of Kensington on February 12th, 1918, Councillor Dr. A. J. Rice‐Oxley, Chairman of the Public Health Committee, brought up a Report as follows :—

Details

British Food Journal, vol. 20 no. 2
Type: Research Article
ISSN: 0007-070X

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Book part
Publication date: 9 August 2016

Abstract

Details

Advances in Global Leadership
Type: Book
ISBN: 978-1-78635-138-8

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Book part
Publication date: 1 January 2014

Abstract

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Advances in Global Leadership
Type: Book
ISBN: 978-1-78350-479-4

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Book part
Publication date: 18 April 2012

Abstract

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Advances in Global Leadership
Type: Book
ISBN: 978-1-78052-002-5

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Book part
Publication date: 22 June 2001

Abstract

Details

Advances in Global Leadership
Type: Book
ISBN: 978-0-76230-723-4

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Book part
Publication date: 1 February 2005

Abstract

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Advances in Global Leadership
Type: Book
ISBN: 978-0-76231-160-6

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Article
Publication date: 1 December 2003

With an increasing demand on car dealerships to meet sales objectives and to fulfil customer expectations, the UK arms of Peugeot and Lexus have introduced new approaches…

Abstract

With an increasing demand on car dealerships to meet sales objectives and to fulfil customer expectations, the UK arms of Peugeot and Lexus have introduced new approaches to developing their dealer managers. The Peugeot Business Institute is focussing on continuous personal development, tailor made for each individual, and has launched a new technical‐training program for dealers. Meanwhile Lexus, the luxury‐car arm of the giant Toyota, has teamed up with the Nottingham Trent University, in the East Midlands region of England, to open a purpose‐built dealer‐training center offering management, operational and technical training.

Details

Human Resource Management International Digest, vol. 11 no. 7
Type: Research Article
ISSN: 0967-0734

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