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The purpose of this paper is to propose a framework of green strategies as a combination of energy-efficiency measures and solutions towards environmental impact reduction for improving environmental sustainability at logistics sites. Such measures are examined by discussing the related impacts, motivations and barriers that could influence the measures' adoption. Starting from the framework, directions for future research in this field are outlined.

The proposed framework was developed starting from a systematic literature review (SLR) approach on 60 papers published from 2008 to 2022 in international peer-reviewed journals or conference proceedings.

The framework identifies six main areas of intervention (“green strategies”) towards green warehousing, namely Building, Utilities, Lighting, Material Handling and Automation, Materials and Operational Practices. For each strategy, specific energy-efficiency measures and solutions towards environmental impact reduction are further pinpointed. In most cases, “green-gold” measures emerge as the most appealing, entailing environmental and economic benefits at the same time. Finally, for each measure the relationship with the measures' primary impacts is discussed.

From an academic viewpoint, the framework fills a major gap in the scientific literature since, for the first time, this study elaborates the concept of green warehousing as a result of energy-efficiency measures and solutions towards environmental impact reduction. A classification of the main areas of intervention (“green strategies”) is proposed by adopting a holistic approach. From a managerial perspective, the paper addresses a compelling need of practitioners – e.g. logistics service providers (LSPs), manufacturers and retailers – for practices and solutions towards greener warehousing processes to increase energy efficiency and decrease the environmental impact of the practitioners' logistics facilities. In this sense, the proposed framework can provide valuable support for logistics managers that are about to approach the challenge of turning the managers' warehouses into greener nodes of the managers' supply chains.

Consumer satisfaction towards a brand is one of a firm’s important performance outcomes. However, building a strong green brand to foster consumers’ satisfaction is often challenging for firms. Drawing on the dynamic capability and mechanism-enabling perspectives of ambidexterity. The purpose of this research is to explore mechanisms of perceived brand performance and green trust through which green brand ambidexterity acts as a facilitator of consumer satisfaction.

The hypothesized relationships were tested by both partial least squares structural equation modelling (PLS-SEM; symmetric approach) and fuzzy set qualitative comparative analysis (fsQCA; asymmetric approach) with data collected from a green consumer questionnaire survey in Hong Kong.

The results from PLS-SEM indicate that green brand ambidexterity affects consumer satisfaction through multiple mediating paths of perceived brand performance, green trust-consumer and the sequential integration of perceived brand performance and green trust. Results from fsQCA further reinforced these findings.

The present research provides a nuanced understanding of how ambidexterity enhances consumer satisfaction in the context of a green brand by identifying multiple mechanisms.

There is a lack of research on how green brand ambidexterity affects green brand outcomes from the perspective of value creation for consumers. The present research fills this gap by providing more comprehensive explanations of mechanisms for green brand ambidexterity to facilitate consumer satisfaction. It also offers a better understanding of how the effects of green brand ambidexterity are viewed on a path-dependency that is aligned with the dynamic capability perspective of ambidexterity and how green trust forms a critical path to enable green brand ambidexterity and perceived brand performance to enhance consumer satisfaction.

There is a research gap in terms of understanding how green consumers perceive green products in a marketplace context. The purpose of this paper is to respond to this omission by exploring the green consumers' product demands and consumption processes.

Semi‐structured in‐depth interviews with Portuguese green consumers are used to discuss potential key factors (reasons to buy green products, defining green product characteristics, feelings about pricing, perceived product confidence, willingness to compromise, environmental knowledge, consideration of alternatives, product's point of purchase and use and disposal).

The analysis indicates that green consumers represent an artificial segment and provides further empirical support to the definition of sustainability as a market‐oriented concept. The paper's findings suggest that mainstreaming green products is a more positive alternative than green segmentation.

This research is exploratory in nature and the authors followed established guidelines to ensure objectivity. However, the study's findings are restricted to Portuguese green consumers and a replication in other countries would help to remove any potential country bias.

Sustainable businesses are eager to learn who the green consumer is in order to define this market segment. This may not represent the best strategy, however. Targeting green products to a niche market based only on intangible environmental or ethical values may not only be hindering the progress of sustainability as a market‐oriented concept but also missing the huge opportunity of gaining competitive advantage in the inevitable future marketplace.

Most marketing studies were unsuccessful in segmenting green consumers even “on average”, resulting in elusive and contradictory outcomes. Only very few studies are aimed at exploring the green consumer's behavior using qualitative research approaches. This paper explores the product demands of green consumers, as well as their consumption processes in detail.

Higher education institutions have a significant impact in preparing future generations for the creation of a sustainable society. By formulating appropriate curricula, the university can shape student personality with sustainability concerns. This study aims to present the results of a teaching approach on environmental sustainability using the photovoice methodology. A guided visit to the sewage treatment plant of A Coruña was included as a teaching activity in the “Microbiology and Parasitology” classes of the podiatry degree at University of A Coruña. The teaching objectives were to reinforce contents through observation and to introduce citizen awareness on sustainability and responsible water use in a cross-sectional manner.

In this case study, different steps of photovoice as a qualitative participatory action methodology were developed. A total of 43 university students willingly participated with their photographs. Qualitative data were collected from the students’ photovoice visit reports and a subsequent discussion group. Thematic content analysis was performed manually.

This study explored the impact of an environmental sustainability teaching activity on the university student community. Six main categories emerged from the qualitative analysis: savings/waste of water, misuse of the water closet, disposing of used oil, solid waste/trash, reuse of clean water and reuse/reduction of the use of plastics. The cross-sectional findings on the needs of education and awareness of sustainability in the community and companies are presented.

The findings provide evidence of the ability of photovoice method as a pedagogical tool to promote reflection and change in the university community and to introduce sustainability cross-sectional content in green campus curricula. This photovoice experiment is simple and feasible to implement and has a very low economic cost, as long as there are qualified educators.

The pressure on logistics companies to embrace green processes has increased significantly in the last few years. Within the broad concept of green supply chain management, a review of the existing literature has highlighted a need to understand how green supply chain practices (GSCP) can contribute to improving company performance from an environmental point of view, as well as economic and operational. This paper aims to investigate the GSCP adopted by third party logistics (3PLs) in Italy in terms of specific practices implemented and level of adoption of each practice, and to explore how this adoption can affect the company performance.

Multi‐case study research involving 15 3PLs operating in Italy, with data collected through face‐to‐face semi‐structured interviews with senior representatives from each company.

Even if findings reveal an overall increasing interest towards environmental issues, the current level of adoption of GSCP is still limited amongst the 3PLs investigated as well as their benefits in terms of company performance. Some players have shown a more proactive attitude and started benefiting substantially from the adoption of GSCP, mainly in terms of environmental and economic performance.

The research focuses on 3PLs operating in Italy – findings may differ in other countries and sectors.

Findings can be used to support company decisions to either modify the GSCP already in place to achieve a set target or identify the most suitable GSCP to implement.

This study contributes to a better understanding of the links between GSCP and company performance. It also provides insights into the GSCP currently in place amongst 3PLs operating in Italy, identifying the type of supply chain to which companies belong (or intend to belong in the future) as a relevant factor.

This paper aims to provide an overview of the application of blockchain to agri-food supply chains, including key issues and trends. It examines the state of the art and conceptual structure of the field and proposes an agenda to guide future research.

This article performs a bibliometric analysis using VOSviewer software on a sample of 205 articles from the WoS database to identify research trend topics.

The number of publications in this area has increased since 2020, which shows a growing research interest. The research hotspots are related to the integration of blockchain technology in the agri-food supply chain for traceability, coordination between all actors involved, transparency of operations and improvement of food safety. Furthermore, this is linked to sustainability and the achievement of the sustainable development gtoals (SDGs), while addressing key challenges in the implementation of blockchain-based technologies in the agri-food supply chain.

The application of blockchain in the agri-food supply chain may consider four key aspects. Firstly, the implementation of blockchain can improve the traceability of food products. Secondly, this technology supports sustainability issues and could avoid disruptions in the agri-food supply chain. Third, blockchain improves food quality and safety control throughout the supply chain. Fourthly, the findings show that regulation is needed to improve trust between stakeholders.

The paper provides a comprehensive overview of the blockchain phenomenon in the agri-food supply chain by optimising the search criteria. Moreover, it serves to bridge to future research by identifying gaps in the field.

The aim of this paper is to integrate insights from service, branding and communication research to present key principles of a successful transformative value positioning for service brands.

This paper uses a conceptual approach that is rooted in the service, branding and communication literature.

The contribution of this paper is threefold. First, this paper explains why positioning a service brand is different from positioning a product brand and why this is especially challenging in case of transformative value. Second, an organizing framework is used to theorize that a successful transformative value positioning is based on the organizational DNA; is consistently implemented in actions, communications, employee behavior, and servicescapes; and inspires customer engagement. Based on this framework, this paper formulates key principles of a successful transformative value positioning for service brands. Third, this paper provides a research agenda to guide and stimulate future research.

The key principles provide guidelines for managers striving for a transformative value positioning. Not adhering to these guidelines could have severe implications for service brands in terms of washing perceptions ultimately deteriorating the brand image.

This paper combines insights from service, branding and communication research to provide a comprehensive and balanced perspective on a successful transformative value positioning for service brands.

The purpose of this paper is to illustrate the potential for green roof retrofit to commercial buildings in a city centre to property managers and other property professionals.

This paper addresses the research question: what is the potential of existing buildings in the CBD to accommodate a retrofitted green roof? Furthermore, it questions how many buildings are suitable for green roofs? The researchers compile a unique building database incorporating information about 536 commercial buidings and evaluate the potential suitability of each building to undergo a green roof retrofit. Assisted by other commercially available databases and software, the researchers are able to assess each roof based on criteria derived from an extensive literature review.

A relatively small proportion of roofs are found to be suitable, partly a result of local climate conditions and rainfall patterns, and the physical property stock. On a purely physical assessment, only a very small proportion of CBD stock is found to be suited. These buildings are most likely to be in low secondary locations, ungraded or B grade buildings, privately owned, concrete framed and not overshadowed by adjoining properties.

Property managers and other property professionals can now determine the potential of their portfolio stock for green roof retrofit based on the review of building attributes required for success adaptation in this paper. It possible that greater potential for green roof retrofit exists in the suburbs or regional towns where lower rise buildings may reduce the amount of overshadowing found in city centres. Follow‐up research could focus on a comparison of regional and suburban developments.

This is the first study of its kind and has assessed such a large number of buildings for their suitability for green roof retrofit; the findings provide a reliable guide for policymakers regarding the potential number of city centre buildings which would be possible to retrofit. Such findings should influence policymaking and incentives to target effective sustainability policies with regards to existing buildings.

The purpose of this paper is to categorise the research on environmental sustainability in logistics and transportation on the basis of the main themes and study methods and proposes directions for future research.

The review is based on 72 papers published from 1994 to 2011 in international peer-reviewed journals. The academic papers were analysed and categorised according to both their defining characteristics (i.e. year of publication, journal title, regions addressed, and research methodology adopted) and the themes tackled. Five key themes were examined: sustainability initiatives, reasons for adoption, benefits achieved following adoption, critical issues and barriers to adoption, and the evaluation and measurement of environmental initiatives.

While many studies have addressed the issue of environmental sustainability within the supply chain as a whole, papers focusing specifically on environmental sustainability within logistics and freight transportation are fewer and relatively more recent. Although researchers have started to examine the decision-making process involved in environmental sustainability adoption in recent years, many themes, such as sustainability evaluation and measurement, and the level of adoption of sustainability initiatives in the context of the third-party logistics (3PL) industry are under-represented in the literature. As far as the methodology is concerned, our review revealed that many articles are either conceptual papers or empirical studies (i.e. mostly based on surveys or case studies), while simulation and analytical modelling have rarely been addressed.

While efforts were made to be all-inclusive, some research efforts may have inadvertently been omitted. However, the authors believe that this review provides an accurate representation of the body of research on environmental sustainability in logistics and transportation published during the specified timeframe, and that the resulting assessments are reliable.

The paper offers a guide to the previous research on this topic and identifies the most important issues that need to be addressed in future research.

Logistics real estate has been experiencing a recent rebirth led by the growth of retailing and e-commerce. Although these sectors are looking for facilities matching their logistics needs, the identification of the most suitable building becomes a challenging task. To date, from both the practitioner’s and academic perspectives there is a lack of models for assessing the quality of logistics facilities together with functionality (i.e. whether a warehouse is suitable for hosting a given logistics activity). The purpose of this paper is to fill this gap by developing a rating model for assessing the quality and functionality of logistics facilities.

A three-pronged methodology was adopted. First, a Systematic Literature Network Analysis (SLNA) was carried out to identify the relevant features that must be taken into consideration when assessing logistics real estate. Second, a Delphi method involving experts in the field was used to fine-tune the list of features that emerged from the SLNA process and to evaluate the importance of each feature from a company perspective. The rating model was developed and validated through pilot tests on 27 logistics facilities.

The rating model is divided into four sections: location, technical specifications, external spaces and internal areas. As an output, the model determines the building quality and main functionality, together with a gap analysis to detect the weakest emerging elements.

This research fills an identified research gap in the logistics real estate literature. Specifically, it offers a quantitative and shared evaluation method, which can be used to estimate building quality and functionality, thus extending the scope of the previous assessment methods available.