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Article
Publication date: 25 June 2021

Sara Campo and Maria D. Alvarez

The study aims to investigate the concept of animosity that is based on traditional enmity and that which originates from other grounds. The study examines whether…

Abstract

Purpose

The study aims to investigate the concept of animosity that is based on traditional enmity and that which originates from other grounds. The study examines whether animosity that is based on these different causes has differing effects on perceptions and purchase decisions of the tourist destination product.

Design/methodology/approach

The study is based on data collected via an online questionnaire concerning the perceptions, feelings and visitation intentions of Chinese individuals toward Japan, as the traditional enemy, or toward other countries without a history of enmity with China. A model of relationships is tested.

Findings

The findings determine that animosity is formed differently depending on the target country. In addition, the influence of animosity on intention to visit and perceived risk of visiting the destination vary when animosity is based on traditional enmity reasons and when it is grounded on other causes. The influence of animosity on risk perceptions is also verified.

Practical implications

The study provides information that can be used to manage a country's brand in the Chinese market and to segment Chinese consumers based on their feelings of animosity toward certain countries.

Originality/value

The study is original as it compares animosity and its influence when it is based on causes related to traditional enmity and when it is grounded on other reasons. It is also one of the few studies to address the relationship between animosity and perceived risk.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 3 March 2020

Maria Alvarez, Sara Campo and Galia Fuchs

This study aims to explore the topic of perceived terrorism risk and animosity as interrelated within the context of countries suffering from armed struggles and terror…

Abstract

Purpose

This study aims to explore the topic of perceived terrorism risk and animosity as interrelated within the context of countries suffering from armed struggles and terror. The research investigates how these constructs influence the visitation decisions of millennials.

Design/methodology/approach

The investigation focuses on three countries in the Mediterranean basin with varied degrees of risk but who include a conflict area, for comparison purposes. The data was collected through an online questionnaire aimed at young millennial students.

Findings

The study confirms that animosity, for the millennial generation, is derived from conflicts and past historical events, or from political and social issues in the target country. In addition, the results show that animosity not only influences the perceived attractiveness of the destination, and through it the intention to visit the place, but also increases the perceptions of terror risk at the destination.

Research limitations/implications

The research corroborates the importance of investigating animosity and perceived risk together. It also empirically verifies the influence of animosity on visitation intentions via the mediating role of perceived attractiveness of the destination and perceived risk of terror.

Originality/value

The study investigates animosity in countries that suffer from armed political conflicts resulting in terror attacks, a context different from that of other already existing studies. The research also examines how animosity and perceived risk interact with each other to influence visitation decisions, a topic which is lacking in the literature.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Content available
Article
Publication date: 26 January 2018

Jano Jiménez-Barreto and Sara Campo-Martínez

An official destination website (ODW) is a key component for tourist’s decision-making processes. ODW acts as a direct channel where users may share experiences and…

Abstract

Purpose

An official destination website (ODW) is a key component for tourist’s decision-making processes. ODW acts as a direct channel where users may share experiences and opinions about previous or future travels. At the same time, it drives user participation in destination branding activities. In this context, it is crucial to identify how the destination website, using Web 2.0 technologies, could motivate user’s participation with the brand. The purpose of this paper is to propose and evaluate a model that posits the destination website quality as a determinant factor to predict users’ attitudes toward the website and their willingness to participate in co-creation experiences.

Design/methodology/approach

Using a combined qualitative and quantitative method, this paper provides an exploratory research that examines the role of destination website quality on attitudes toward the website and the willingness to participate in online co-creation experiences.

Findings

Findings confirm that there is a direct and significant relationship between website quality, attitudes toward the website and willingness to participate in online co-creation experiences. Moreover, attitudes toward the website partially mediate relationships between destination website quality and willingness to participate in online co-creation experiences.

Originality/value

The literature of value co-creation is trying to identify which factors drive consumer’s participation with brands across different consumption contexts. This study provides evidence that confirms, from a tourism destination website point of view, that website quality is one of these key factors that motives user’s co-creation with a destination.

Details

European Journal of Management and Business Economics, vol. 27 no. 1
Type: Research Article
ISSN: 2444-8451

Keywords

Content available
Article
Publication date: 10 June 2021

Elena Cerdá-Mansilla, Natalia Rubio and Sara Campo

This study aims to analyze a backchannel account on news of the coronavirus at the beginning of the pandemic, with information not disseminated in official media due to…

Abstract

Purpose

This study aims to analyze a backchannel account on news of the coronavirus at the beginning of the pandemic, with information not disseminated in official media due to the social alarm it might cause and the negative image of government management. Specifically, it examines acceptance and dissemination of this type of content in a period of lack of information, while reflecting on what would constitute proper management of this type of channel.

Design/methodology/approach

First, based on a literature review, this study classifies possible explanatory variables of online content dissemination into content richness and psychological content. Second, this study performs sentiment analysis of the Twitter backchannel account @COVID_19NEWS and use Qualitative Comparative Analysis to find causal configurations of variables that obtained a high rate of retweets.

Findings

The results reveal predominance of one combination of three factors in backchannel information diffusion: emotional, identifying and video content. Other interesting combinations of factors were shown to be attractive enough to contribute to success of the tweets.

Practical implications

Knowledge of the main configurations that attract information dissemination in backchannel accounts is useful for public management of a health crisis such as the Covid-19 outbreak. Rather than suppressing these channels, the authors discuss different solutions.

Originality/value

This study advances scholarship on backchannel communications in emergency situations, providing insights to understand and manage such channels.

Propósito

Este estudio analiza una cuenta extraoficial sobre noticias del coronavirus al inicio de la pandemia, con información no difundida en los medios oficiales por su posible repercusión en la alarma social y la imagen negativa de la gestión gubernamental. Concretamente examina la aceptación y difusión de este contenido en un periodo de desinformación, así como reflexiona sobre la gestión de este tipo de canales.

Diseño/metodología/enfoque

En primer lugar, en base a la revisión de la literatura, clasificamos las variables explicativas según la riqueza de contenido y el contenido psicológico. En segundo lugar, sobre la cuenta extraoficial de @COVID_19NEWS en Twitter, realizamos análisis de sentimiento y utilizamos Análisis Comparativo Cualitativo (QCA) para encontrar configuraciones causales de variables que obtuvieron una alta tasa de retweets.

Hallazgos

Los resultados revelan la importancia de una combinación de tres factores en la difusión de información del canal secundario: contenido emocional, identificativo y video. Otras combinaciones de factores también contribuyeron al éxito del tweet.

Implicaciones prácticas

Estas configuraciones podrían ser útiles para la gestión pública ante una crisis sanitaria como la Covid-19, prestando atención a los factores cuya configuración atrae la difusión de información en las RRSS. En lugar de suprimir estos canales, se presentan soluciones para garantizar una colaboración eficaz.

Originalidad/valor

Este estudio realiza una contribución académica a las comunicaciones extraoficiales en situaciones de emergencia, proporcionando información para comprender y gestionar este tipo de canales.

Palabras claves

Covid-19, Coronavirus, Canal extraoficial, Twitter, Análisis cualitativo comparado

Tipo de papel

Trabajo de investigación

目的

在新冠疫情初期, 由于可能引起社会恐慌和政府管理部门的负面形象, 官方媒体缺少相关的新闻报道。本文研究了在这种官方信息匮乏的危机时期, 非正式渠道(backchannel)对于新冠病毒内容的接受和传播情况, 本文同时反思了如何对这类非正式渠道进行正确的管理。

研究设计

基于文献综述, 我们先将在线内容传播的可能解释变量分为内容丰富度和心理内容这两个方面。其次, 我们对推特上的非正式渠道账户@COVID_19NEWS发布的内容进行情感分析, 并使用定性比较分析法来寻找内容获得高转发率的原因。

研究结果

结果显示, 对于非正式渠道信息的成功传播, 情绪化、具有辩认度和包含视频内容这三个要素的组合占主导地位。此外, 其他要素的组合也有来助于推文的成功传播和扩散。

实践意义

了解非正式渠道吸引信息传播的主要原因, 将有利于应对健康危机(例如Covid-19爆发)和进行公共管理。文本讨论了不同的解决方案, 而不是简单地压制这些非正式渠道。

原创性/价值

这项研究推进了危机背景下非正式渠道传播的学术研究, 为理解和管理这类非正式渠道提供了见解。

关键词 - Covid-19, 新冠病毒, 非正式渠道, 推特, 定性比较分析

Details

Spanish Journal of Marketing - ESIC, vol. 25 no. 1
Type: Research Article
ISSN: 2444-9709

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Article
Publication date: 4 June 2009

Sara Campo and María Jesús Yagüe

The effect of the antecedents of satisfaction on consumer satisfaction is an issue still under debate in the academic literature. Thus, the primary goal of this article is…

Abstract

Purpose

The effect of the antecedents of satisfaction on consumer satisfaction is an issue still under debate in the academic literature. Thus, the primary goal of this article is to analyze the relationship between two of the most important antecedents of consumer satisfaction – namely perceived quality and price.

Design/methodology/approach

To analyze the relationship between tourist consumer satisfaction and its main antecedents, we performed an empirical study on such issues with regard to the purchase of a package tour.

Findings

The results of this research are that the tourist's perception of quality has a positive and significant effect on his or her satisfaction. This effect is of greater magnitude than the effect produced by perceived price. The present study identifies two components in the total effect of perceived price on satisfaction. Those components have opposite signs: the negative effect of the sacrifice perceived by the consumer and the positive effect that shows the influence of price as a sign of quality. One can estimate the first effect from the price that the consumer recalls paying, which shows a non‐linear negative effect on satisfaction (following the model of “decreasing returns”). One can estimate the positive effect by the range of minimum and maximum prices that the consumer considers acceptable to pay for the product.

Originality/value

Entrepreneurs must know how improvement in service quality influences customer satisfaction and what price levels they might consider to increase consumer satisfaction and to influence positively the quality perceived by the consumer.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 3 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 4 November 2014

Sara Campo, Ana M. Díaz and María J. Yagüe

This paper aims to analyze the influence of innovation-based orientation on hotel performance, how the management’s perception of market turbulence moderates this…

Abstract

Purpose

This paper aims to analyze the influence of innovation-based orientation on hotel performance, how the management’s perception of market turbulence moderates this relationship and the effect of an atmosphere of crisis.

Design/methodology/approach

The research carried out used an on-line survey among four-star hotel managers in 52 Spanish cities.

Findings

The results obtained indicate that the tendency of a hotel to innovate does not contribute directly and positively on short-term performance. However, it does confirm its importance when improving hotel performance in the medium- and long-term. This work discusses how the perception of technological turbulence influences the willingness to innovate, together with the effect that an economic-crisis-related-pessimistic management view has on marketing performance and long-term results.

Originality/value

Reliable and valid scales, applicable to the hotel sector and useful both for researchers and managers, are provided to measure the tendency to innovate, perceived technological turbulence and company performance. Knowledge regarding innovation is expanded, including a critical factor to increase business profits and competitiveness in uncertain environments. The model proposed is tested in a sector where there is little empirical evidence about the effect of innovation on performance.

Details

International Journal of Contemporary Hospitality Management, vol. 26 no. 8
Type: Research Article
ISSN: 0959-6119

Keywords

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Article
Publication date: 3 July 2007

Sara Campo and María J. Yagüe

This paper seeks to incorporate the study of the effect of price promotions into the traditional scheme of perceived price.

Abstract

Purpose

This paper seeks to incorporate the study of the effect of price promotions into the traditional scheme of perceived price.

Design/methodology/approach

The model is validated with an empirical analysis and applied to the study of the purchase behavior of a tour package.

Findings

The results point out that price promotions directly and indirectly affect the formation process of perceived price. Thus, some differences are observed in the intensity of the above‐mentioned relationship according to the tendency of the consumer to seek advantageous prices. The results obtained might therefore be of great help to service managers in scheduling their promotional activities.

Originality/value

A theoretical model that captures the effect of promotions in the consumer's price perception is configured.

Details

International Journal of Service Industry Management, vol. 18 no. 3
Type: Research Article
ISSN: 0956-4233

Keywords

Content available
Article
Publication date: 4 November 2014

Fevzi Okumus

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 26 no. 8
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 9 August 2018

Ismael San Mauro Martin, Juanjo Nava Mateo, Jesús Ortiz Rincón, Marta Villanueva Nieto, Elena Ávila Díaz, Sara Sanz Rojo, Licia de la Calle, Yaiza Quevedo Santos, Paloma Elortegui Pascual, Víctor Paredes Barato, Sara López Oliva and Elena Garicano Vilar

The world’s aging population has led to a greater use of prescription and non-prescription medication by the elderly. Besides, older drinkers consume alcohol often…

Abstract

Purpose

The world’s aging population has led to a greater use of prescription and non-prescription medication by the elderly. Besides, older drinkers consume alcohol often regardless of the medication they consume. The purpose of this paper is to examine the intake of medication and alcohol simultaneously in a group of elderly in the community of Madrid, and the possible differences in consumption between men and women.

Design/methodology/approach

An observational cross-sectional study of 342 elderly in Madrid, aged 65–96 years was conducted, including the collection of anthropometric data (weight, height, waist circumference, BMI), information about the quantity of daily alcohol intake and medication taken from each subject.

Findings

A high percentage of the sample used medication, especially women. A smaller percentage of the sample consumed alcohol, being more frequent among men and decreasing with age. In addition, almost half of the sample (46.4 percent) combined medication intake with alcohol, especially men. High alcohol consumption was observed simultaneously in those subjects taking medication; in addition to the non-perception of the real risk to health. Statistically significant sex differences were observed, since men drank more, including when taking medication; although women may be more vulnerable to harm derived from alcohol.

Originality/value

This study contributed to estimate the risk to the public health of old people, and the integrity of their health, by observing the consumption of both medication and alcohol, given that medication taken in conjunction with alcohol can cause adverse side effects.

Details

Drugs and Alcohol Today, vol. 18 no. 3
Type: Research Article
ISSN: 1745-9265

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Article
Publication date: 1 April 1969

Professeur Claude Kaspar

«Nous vivons de plus en plus une «économie de service», plutôt qu'une économie de fournitures matérielles. Parmi ces services, le tourisme s'est élevé à un niveau qui le…

Abstract

«Nous vivons de plus en plus une «économie de service», plutôt qu'une économie de fournitures matérielles. Parmi ces services, le tourisme s'est élevé à un niveau qui le met au nombre des grandes industries de l'époque, à l'encontre de ce qu'il était jadis.»

Details

The Tourist Review, vol. 24 no. 4
Type: Research Article
ISSN: 0251-3102

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