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Article
Publication date: 22 November 2010

Sanjit Ray and Prasun Das

The selection of right projects in a Six Sigma program is a major concern for early success and long‐term acceptance within any organization. One of the ever‐increasing challenges…

3407

Abstract

Purpose

The selection of right projects in a Six Sigma program is a major concern for early success and long‐term acceptance within any organization. One of the ever‐increasing challenges is to define and select right measure for improvement and appropriate problem definition. Many projects encounter the problem of no linkage with business objectives or customer needs, too large or high‐level project scope along with unclear problem and goal statement. Improperly, chosen metrics lead to sub‐optimal behavior and can lead people away from the organization's goal instead of joining them. This paper aims to propose a project selection methodology for different situations.

Design/methodology/approach

This research develops a model for project identification; ensuring well‐defined projects are selected having large impact on customer satisfaction or bottom line. The model is described for the situations: availability of performance data, balanced business score card implemented and no data is available.

Findings

A “top‐down approach” model is developed for project selection, since top management support for Six Sigma initiatives is absolutely critical to see tangible, significant results. The authors suggest establishing the linkage with data (either reactive or survey), otherwise through prioritization tool for project selection. Finally, factors influencing successful Six Sigma projects include management commitment; project selection and control skill, irrespective of whether this is a define, measure, analyze, improve and control or define, measure, analyze, design and validate/verify project.

Originality/value

This approach will help the organizations to select the specific project from multivariate organizational and customer needs. Three different methods for project selection are explained with examples and reasons for selection. Merits and demerits of each method are also highlighted.

Details

International Journal of Lean Six Sigma, vol. 1 no. 4
Type: Research Article
ISSN: 2040-4166

Keywords

Article
Publication date: 9 August 2011

Sanjit Ray, Prasun Das and Bidyut Kr. Bhattacharya

The purpose of this paper is to utilize the power of Six Sigma, a disciplined approach to improve quality of product, process or service quality, for accident prevention in the…

1358

Abstract

Purpose

The purpose of this paper is to utilize the power of Six Sigma, a disciplined approach to improve quality of product, process or service quality, for accident prevention in the manufacturing industry.

Design/methodology/approach

This paper presents the basic features of DMAIC methodology of Six Sigma and its application for the purpose of accident prevention; illustrates the set of tools and techniques to be used at different phases of DMAIC for accident data analysis; and outlines the DMAIC methodology by analyzing accident data from a large process industry in India.

Findings

The systematic and logical approach of Six Sigma problem solving could identify many root causes for accident and identification and deployment of corrective actions horizontally to relevant processes.

Originality/value

Six Sigma has been successfully implemented in improving manufacturing processes but its application for the purpose of accident prevention is still limited. This paper demonstrates that Six Sigma principle can resolve such problems, and can be used by any plant to solve similar problems of accident prevention.

Details

International Journal of Lean Six Sigma, vol. 2 no. 3
Type: Research Article
ISSN: 2040-4166

Keywords

Article
Publication date: 22 November 2011

Sanjit Ray and Boby John

In the service sector, reduction of cycle time is one of the key issues. Lean concepts and techniques are applied to increase the speed of operations. In many cases, improvement…

1745

Abstract

Purpose

In the service sector, reduction of cycle time is one of the key issues. Lean concepts and techniques are applied to increase the speed of operations. In many cases, improvement projects need to leverage a combination of Lean and Six‐Sigma approaches and tools. The purpose of this paper is to present a Lean Six‐Sigma case study for reducing cycle time in a BPO operation and to demonstrate application of Lean Six‐Sigma methodology in BPO and ITeS industries.

Design/methodology/approach

This paper presents an application of Lean Six‐Sigma methodology for cycle time reduction in BPO organizations.

Findings

Lean Six‐Sigma is found to work very well in BPO industries for reducing process cycle time by carrying out process changes. “Improve result by improving the process” – this motto of Six‐Sigma is very well demonstrated by this approach of Lean Six‐Sigma for BPO organizations.

Originality/value

This paper utilizes fundamental Lean and Six‐Sigma approaches and presents applications. The main idea behind this paper is to utilize Lean concepts/techniques to speed up Six‐Sigma projects. Apart from the paper's value for managers, it can also help researchers to extend this for other areas of business processes.

Article
Publication date: 31 July 2023

Fazlul K. Rabbanee, Rajat Roy, Sanjit K. Roy and Rana Sobh

Digital self-expression, recently one of the most important research themes, is currently under-researched. In this context, this study aims to propose a parsimonious research…

Abstract

Purpose

Digital self-expression, recently one of the most important research themes, is currently under-researched. In this context, this study aims to propose a parsimonious research model of self-extension tendency, its drivers and its outcomes. The model is tested in the context of social media engagement intentions (liking, sharing and commenting) with focal brands and across individualist versus collectivist cultures.

Design/methodology/approach

The model is tested in two individualist cultures (N = 230 and 232) and two collectivist cultures (N = 232 and 237) by conducting surveys in four countries (Australia, USA, Qatar and India). Nike and Ray-Ban are the focal brands studied, with Facebook serving as the targeted social networking site (SNS) platform.

Findings

Self-monitoring and self-esteem are found to drive the self-extension tendency across cultures, with stronger effects in the individualist culture than in the collectivist culture. The self-extension tendency has a relatively stronger positive influence on social media engagement intentions in the individualist culture than in the collectivist culture. This tendency is also found to mediate the link between self-monitoring, self-extension and social media engagement intentions across both cultures, albeit in different ways. In collectivist culture, self-monitoring’s influence on the self-extension tendency is moderated by public self-consciousness. The study’s findings have important theoretical and practical implications. In individualist culture, self-monitoring’s influence on the self-extension tendency is moderated by public self-consciousness.

Research limitations/implications

The present findings confirm that the tendency to incorporate the brand into one’s self-concept and to further extend the self is indeed contingent on one’s cultural background. The role of public self-consciousness may vary between individualist and collectivist cultures, something recommended by past research for empirical testing.

Practical implications

Managers can leverage this research model to entice pro-brand social media engagement by nurturing consumers’ digital selves in terms of maneuvering their self-extension tendency and its drivers, namely, self-monitoring and self-esteem. Second, promoting the self-extension tendency and its drivers varies across cultures, with this finding offering practical cultural nuances supporting marketing managers’ decisions.

Originality/value

This is one of the pioneering studies that tests a cross-cultural parsimonious model based on theories of self-extension, self-monitoring and self-esteem, especially within the context of brand engagement intentions on an SNS platform.

Details

European Journal of Marketing, vol. 57 no. 9
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 31 May 2021

Praveen Puram and Anand Gurumurthy

International Journal of Lean Six Sigma (IJLSS) has completed a decade. To celebrate the same, this study aims to review the articles published in IJLSS from its inception to the…

1202

Abstract

Purpose

International Journal of Lean Six Sigma (IJLSS) has completed a decade. To celebrate the same, this study aims to review the articles published in IJLSS from its inception to the year 2020. The journal’s trends and professional impact over the years are investigated and potential future research directions are proposed.

Design/methodology/approach

A bibliometric analysis comprising of citation, co-citation and keyword co-occurrence methods is used on all the articles published in IJLSS till the year 2020. Content analysis is further done to analyse the type of research, type of industry studied and the articles’ target audience.

Findings

The journal has improved its reputation, productivity and impact over the years. Currently, studies published in IJLSS have been cited more than 5,000 times, with the most prominent themes being Six Sigma, Lean Six Sigma (LSS) and Lean in manufacturing and services. Researchers from India, the USA and the UK have contributed a significant number of publications. Most of the work published is case-based. There is a need for more empirical or survey-based research having high generalizability. Future studies should also focus on integrating LSS with emerging topics such as sustainability, Industry 4.0 and the like.

Research limitations/implications

The study provides evidence of the impact of IJLSS and highlights the trend in the domain of LSS. It can be of use for the editorial board members to identify potential areas to focus on in the future. Researchers can use it to further their research by working on the research gaps identified.

Originality/value

This paper is the first to trace the progress of IJLSS from its inception till the year 2020.

Details

International Journal of Lean Six Sigma, vol. 12 no. 6
Type: Research Article
ISSN: 2040-4166

Keywords

Article
Publication date: 9 August 2021

Saalem Sadeque, Mohammad Shahidul Hasan Swapan, Sanjit K. Roy and MD Ashikuzzaman

This study aims to investigate how city dependence and city social bonding determine city brand love. In addition, the study examines whether there are different resident segments…

Abstract

Purpose

This study aims to investigate how city dependence and city social bonding determine city brand love. In addition, the study examines whether there are different resident segments that exhibit distinct behaviour in relation to city brand formation.

Design/methodology/approach

The study is based on primary responses collected from 595 residents from Khulna city in Bangladesh. The research model is tested using partial least square (PLS) structural equation modelling. The resident segments were identified using PLS prediction-oriented segmentation method.

Findings

Results show that city dependence (i.e. dependence on urban facilities and services provided by the city) and city social bonding (i.e. social interactions amongst residents in the city) lead to city brand love through city satisfaction and city identification. In addition, the study finds that city social bonding and city satisfaction are important for the relationship-reliant residents, whereas city dependence and city identification are important for the resource-reliant residents.

Research limitations/implications

Future research can investigate the relationship between the length of residence and native vs non-native residents’ influence on city brand love formation.

Practical implications

The city brand managers and planners should adopt a resident-inclusive approach that considers the different needs of the residents to engender city brand love.

Originality/value

The study contributes to city branding literature by empirically investigating the under-researched topic of city brand love by identifying the key constructs and their role in determining city brand love. Further, it shows that the route to city brand love formation is different based on residents’ needs.

Details

Journal of Product & Brand Management, vol. 31 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 6 February 2017

Xiaoyu Yu, Sanjit Kumar Roy, Ali Quazi, Bang Nguyen and Yuqing Han

For entrepreneurs operating in an Internet-of-Things (IoT) environment, it is essential to monitor more systematically, both the interaction with the consumers and the sharing of…

4456

Abstract

Purpose

For entrepreneurs operating in an Internet-of-Things (IoT) environment, it is essential to monitor more systematically, both the interaction with the consumers and the sharing of information among the consumers. The purpose of this paper is to identify the antecedents of word-of-mouth (WOM) in the online SME’s context in terms of consumers “citing the site” to peers in personal communications. A research model integrates the determinants of retail website-specific positive WOM communication, and proposes that WOM about a particular website is influenced by: site-level variables, that is, website quality and interactivity; and consumer-level variables, these being the site user’s satisfaction with and commitment to the website. The research advances the study of IoT entrepreneurship.

Design/methodology/approach

Data were collected from graduate and undergraduate students with business and entrepreneurship majors from a reputed school in the Northeast region of the USA, using an online survey. The hypotheses were then tested with SEM using AMOS 18.0.

Findings

Findings suggest that in an IoT context, WOM is influenced by a variety of factors of which the e-satisfaction and attitude toward website constructs play important roles. The study highlights the importance of the e-satisfaction construct and its metrics. E-satisfaction is not only a critical outcome metric, but also a primary predictor of customer e-loyalty, measured in terms of the customer’s positive attitude, stickiness and propensity to spread positive WOM.

Originality/value

The paper contributes to the entrepreneurship and IoT literature with a comprehensive framework of information sharing, interactivity and WOM, showing that specific antecedents drive consumers to cite and advocate for a website to fellow customers. The framework helps retail SME entrepreneurs in the IoT context to design appropriate strategies to influence website visitors’ endorsement of the site to fellow customers.

Details

Internet Research, vol. 27 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 5 October 2015

Sanjit Kumar Roy and M S Balaji

The role of service quality in fostering the growth of online financial services has received much attention in the academic and practitioner communities. In this context the…

1267

Abstract

Purpose

The role of service quality in fostering the growth of online financial services has received much attention in the academic and practitioner communities. In this context the purpose of this paper is to explore the underlying dimensions of perceived service quality in the online financial services context and develop a scale for measuring online financial service quality (i.e. OFSQ).

Design/methodology/approach

The present study anchors in Grönroos’s (1984) service quality model and DeLone and McLean’s (2003) information systems (IS) success model in developing a multidimensional multi-item scale for measuring OFSQ. Accepted scale development method was employed to identify the OFSQ dimensions. Exploratory and confirmatory factor analysis was employed to analyze the data.

Findings

OFSQ consists of five dimensions which are convenience quality, functionality, interaction quality, information quality, and image quality. The OFSQ scale exhibits adequate degree of validity and reliability.

Practical implications

OFSQ instrument developed in this study enable service managers to accurately measure service quality and benchmark it to competitors that could help the service provider to improve their service performance level. These findings will provide the managers with a bird’s eye view of the levers for improving and managing the perceived quality of the online financial services in customer’s minds.

Originality/value

The contribution of this study lies in the identification of perceived service quality dimensions in the online financial services context by integrating two theoretical models, i.e. Grönroos’s (1984) service quality model and DeLone and McLean’s (2003) IS success model.

Details

Marketing Intelligence & Planning, vol. 33 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

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