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The purpose of this paper is to describe multiple case studies based on free/open‐source software (F/OSS) web applications. F/OSS web applications were deployed to create a demo web‐portal for Swiss small‐ and medium‐sized tourism enterprises (SMTEs). The web‐portal will demonstrate web applications for the purpose of F/OSS awareness and their subsequent trials.

Multiple case studies using rapid prototyping methods to deploy F/OSS web applications were used.

It was found that a web‐portal for increasing awareness and enabling interactive trials in the context of web applications suited to service organisations such as the SMTEs would enable further investigation regarding F/OSS adoption in the SMTE community.

Major components deployed in developing a web‐portal provide a limited set of trials and do not represent the wide range of F/OSS applications which might be applicable to the SMTE community.

F/OSS applications, especially web‐based business applications, are increasingly being adopted for commercial purposes. However, building awareness and enabling exploration of such applications in the context of SMTEs is still a rare occurrence.