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Case study
Publication date: 25 July 2023

Pooja Gupta, Sangita Dutta Gupta, Varnika Garg, Aakriti Jain, John Kavalakkatt and Aditi Mahawar

There are two theoretical concepts that can be taught in this case.The new approach to teaching entrepreneurship is termed “lean start-up” and “hypothesis-driven…

Abstract

Theoretical basis

There are two theoretical concepts that can be taught in this case.The new approach to teaching entrepreneurship is termed “lean start-up” and “hypothesis-driven entrepreneurship.” The business model canvas is a core tool of this approach. This framework defines nine key components of a successful business strategy. These components include defining value propositions; identifying customer segments; identifying channels; maintaining customer relationships; defining key activities, key resources and key partners; understanding the revenue model of the business; and the organization’s cost structure. This is considered to be a rigorous approach to learning about and developing a new venture.The other theoretical approach that can be discussed through this case is the link between uncertainty and entrepreneurial growth. These theories associate the willingness of entrepreneurs to bear the perceived uncertainty associated with entrepreneurial acts as representative of the belief-desire model. There is a need for entrepreneurs to experiment and search for alternative paths forward in order to counter this uncertainty. Systematic search processes to discover relevant information will strengthen this process.

Research methodology

This case is based on primary data collected through interviews with company personnel. The company consented freely to the use of their data in the case. The authors have no connection with the company. The four student coauthors had previously pursued an internship with the company and had worked on the machine learning analysis part.The two faculty coauthors in the case contacted the company after the internship and discussed the opportunity to write the case on the company. One of the faculty then interviewed key personnel in the company, including one of the co-founders.

Case overview/synopsis

Xoxoday is a technology company that provides employee rewards and corporate gifting to its customers. The company was started by Sumit Khandelwal, Manoj Agarwal, Abhishek Kumar and Kushal Agarwal. In 2018, the company reinvented itself as an experiential gifting company.The company faced some challenges during the lockdowns imposed due to COVID-19. Khandelwal knew that they had to try something new to achieve higher growth in the future. He wondered if higher usage of technology was the solution. It was necessary for them to carve a new path in these times.

Complexity academic level

This case study can be used at the undergraduate level in courses relating to entrepreneurship strategy and business models for entrepreneurs.The case can be used to highlight the dilemmas faced by entrepreneurs due to unforeseen crises. This case is relevant for classes that will discuss growth crises and out-of-the-box solutions for unprecedented crisis situations.

Details

The CASE Journal, vol. 20 no. 2
Type: Case Study
ISSN: 1544-9106

Keywords

Article
Publication date: 25 September 2023

Sangita Choudhary, Tapan Kumar Panda and Abhishek Behl

Amid increasing frequency of disaster across the globe, humanitarian supply chain (HSC) has gained significant attention in recent times. This work aims to contribute towards…

Abstract

Purpose

Amid increasing frequency of disaster across the globe, humanitarian supply chain (HSC) has gained significant attention in recent times. This work aims to contribute towards improving the decision-making capabilities of relief organisations by offering more comprehensive understanding of the critical success factors (CSFs) concerning HSC. Hence, the current work attempts to classify CSFs as cause-and-effect factors and explore their relative importance in the stated significance.

Design/methodology/approach

Current work takes an explorative and deductive approach. It uses literature and experts' input to identify the CSFs for HSC and to develop a structural model for assessing these factors. Intuitionistic fuzzy DEMATEL (IF-D) is employed for modelling and analysing the cause-effect linkages among the CSFs. IF-D method is chosen as it is robust to vagueness of data and small samples.

Findings

The findings indicate that “motivated and committed employees” is the most influencing causal factor followed by “IT infrastructure”, and among effect factors, “physical network” carries the most significance followed by “anticipation capabilities.”

Practical implications

Relief organisations and stakeholders at various levels may put more emphasis on cause group factors with more influence on most critical effect factors to build more efficient and effective HSC to execute more impactful relief programs.

Originality/value

Current work explores the cause–effect relationships among the CSFs concerning HSC by implementing IF-D, which can be considered as the original contribution.

Details

Benchmarking: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 19 April 2023

Abhishek Poddar, Sangita Choudhary, Aviral Kumar Tiwari and Arun Kumar Misra

The current study aims to analyze the linkage among bank competition, liquidity and loan price in an interconnected bank network system.

Abstract

Purpose

The current study aims to analyze the linkage among bank competition, liquidity and loan price in an interconnected bank network system.

Design/methodology/approach

The study employs the Lerner index to estimate bank power; Granger non-causality for estimating competition, liquidity and loan price network structure; principal component for developing competition network index, liquidity network index and price network index; and panel VAR and LASSO-VAR for analyzing the dynamics of interactive network effect. Current work considers 33 Indian banks, and the duration of the study is from 2010 to 2020.

Findings

Network structures are concentrated during the economic upcycle and dispersed during the economic downcycle. A significant interaction among bank competition, liquidity and loan price networks exists in the Indian banking system.

Practical implications

The study meaningfully contributes to the existing literature by adding new insights concerning the interrelationship between bank competition, loan price and bank liquidity networks. While enhancing competition in the banking system, the regulator should also pay attention toward making liquidity provisions. The interactive network framework provides direction to the regulator to formulate appropriate policies for managing competition and liquidity while ensuring the solvency and stability of the banking system.

Originality/value

The study contributes to the limited literature concerning interactive relationship among bank competition, liquidity and loan price in the Indian banks.

Details

The Journal of Risk Finance, vol. 24 no. 3
Type: Research Article
ISSN: 1526-5943

Keywords

Article
Publication date: 14 June 2022

Sangita Gupta and Sumeer Gul

The study aims to present an insight into the research landscape of Library and Information Science (LIS) by India using a bibliometric visualization tool. The study analyses the…

Abstract

Purpose

The study aims to present an insight into the research landscape of Library and Information Science (LIS) by India using a bibliometric visualization tool. The study analyses the research growth and trends, highly cited articles, productive publication titles, institutional and country collaboration.

Design/methodology/approach

The data were downloaded from the Web of Science Core Collection for a period of 20 years and analysed through VOSviewer, a data visualization software.

Findings

The results indicate that the overall annual contributions are increasing, although with uneven and slow growth from 2001 to 2014. However, the highest contributions and impact is witnessed over the past few years. All the top 10 cited papers are related to the area of information processing and management. The visualization technique made it clear that the area of research has made a transition from traditional concepts of library and information to novel ones involving big data, machine learning, altmetrics, etc. Also, the Indian Institute of Technology System, the Council of Scientific and Industrial Research and the Indian Institute of Management System have made the highest contributions. Furthermore, India shares maximum collaborations with the USA, followed by England and China.

Research limitations/implications

The findings of this study would help readers to gain understanding about the contribution of India for the development of the LIS. It would also help researchers to identify the hotspots and left out areas of research in the Indian context that require further investigation, thus would help in policy decisions and future research. Furthermore, researchers will be sensitized about the network visualizations that can also help them to get connected with the peers. The study can also help the journals to recognize the trending topics, which will provide the researchers with the opportunities to work on the same. Funding agencies can also be benefitted by the findings of the current study as they will be informed about the research areas which need to be funded.

Originality/value

There are not many research studies that highlight the research trends in the area of LIS from India and visualize the collaboration among institutions and countries. The study tries to showcase the research trends and collaborative frameworks in the field of LIS in terms of network visualization.

Abstract

Details

Microfinance and Development in Emerging Economies
Type: Book
ISBN: 978-1-83753-826-3

Book part
Publication date: 14 August 2023

Sangita Choudhury and Arpita Ghose

India depicts the picture of severe social stringencies keeping girls away from attending school education due to the harsh reality of early child marriage and denial of…

Abstract

India depicts the picture of severe social stringencies keeping girls away from attending school education due to the harsh reality of early child marriage and denial of aspirations of girl students in Indian society. The gender disparity in school educational attainment is evident as the figures of girls' enrollment in comparison to boys' enrollment at higher secondary stage of education in India always turn lower. In this context, measurement of technical efficiency (TE) is important because existence of technical inefficiency implies that one cannot produce maximum amount of output, given the resources, which can be interpreted as the penalty that the system is paying, and there is also the need to find out the relation between TE and gender inequality. The chapter contributes to the literature by (i) in the first stage estimating output-oriented TE of Indian higher secondary education for the period 2010–2011 to 2015–2016, using nonparametric Data Envelopment Analysis, for general category states and (ii) in the second stage, using the estimated TE scores from the first stage, and the regression analysis establishing the positive impact of the girls' enrollment relative to boys' on the resulting TE and hence the positive role of gender equality in enrollment on enhancing TE. The favorable role of (1) “government expenditures on education (as a ratio to aggregate expenditure for the state),” “proportion of para teachers” and the adverse role of (2) “percentage of schools without girl's toilet” and “percentage of schools without building,” in determining TE of Indian higher secondary education are evident.

Details

Gender Inequality and its Implications on Education and Health
Type: Book
ISBN: 978-1-83753-181-3

Keywords

Content available
Book part
Publication date: 14 August 2023

Abstract

Details

Gender Inequality and its Implications on Education and Health
Type: Book
ISBN: 978-1-83753-181-3

Case study
Publication date: 6 December 2023

Abhishek Sinha, Ranajee Ranajee and Sanjib Dutta

This case study is designed to enable students to analyze the competitive landscape of a business impacted by technological disruption; evaluate the viability of an organic growth…

Abstract

Learning outcomes

This case study is designed to enable students to analyze the competitive landscape of a business impacted by technological disruption; evaluate the viability of an organic growth strategy using stakeholder analysis; evaluate the revenue and cost structure of Apollo 24/7 and decide on the future investment strategy; and analyze funding strategies of traditional hospitals versus pure digital players.

Case overview/synopsis

To extend its reach, Apollo Hospitals Enterprise (Apollo Hospitals), a leading private sector brick-and-mortar hospital chain in India known for using state-of-the-art technology, launched a unified virtual mobile platform Apollo 24/7 in February 2020, 45 days into the COVID-19 pandemic. The management believed that the digital platform had a unique ecosystem that could not be replicated. The analysts were optimistic about the impact of the decision on the future performance of Apollo Hospitals, as it was expected to lead to higher penetration and increased revenue. They also anticipated the unlocking of value, as and when the venture capitalist (VC) would invest in Apollo Hospitals. However, with increasing operating expenses on account of burgeoning technological and marketing expenses, things did not seem to go going as planned. Three years later, in February 2022 after the Q3 of financial year 2023 results. Suneeta Reddy, the company’s managing director found herself pondering whether the digital platform could boost Apollo Hospitals’ profitability in addition to expanding its reach and increasing affordability when the company missed the analyst estimates. In India, which was then the second most populous country, “incremental access” and “affordability” were what mattered to the patients, However, for the investors and analysts, it was quarter-on-quarter performance. The change in the macroeconomic environment stalled the company’s plan of raising money from VCs.

Furthermore, the financing dilemma also plagued Reddy. She knew there was a difference between financing for conventional businesses that for digital businesses. She also had to take decide between short-term profitability with which investors were obsessed versus long-term sustainability, which involved taking care of stakeholders’ interests.

Complexity academic level

This case study is basically aimed at postgraduate courses and executive management courses.

Supplementary materials

Teaching notes are available for educators only.

Subject Code

CSS11: Strategy.

Article
Publication date: 12 September 2022

Aishwarya Dash, S.P. Sarmah, Manoj Kumar Tiwari and Sarat Kumar Jena

Currently, digital technology has been proposed as a new archetype for developing an effective traceability system in the perishable food supply chain (FSC). Implementation of…

Abstract

Purpose

Currently, digital technology has been proposed as a new archetype for developing an effective traceability system in the perishable food supply chain (FSC). Implementation of such a system needs significant investment and the burden lies with the members of the supply chain. The purpose of this paper is to examine the impact on the profit of the supply chain members due to the implementation of an effective traceability system with such a large investment. The study also tries to explore the impact of the implementation of such a system by coordination among the members through a cost-sharing mechanism.

Design/methodology/approach

A two-level supply chain that comprises a supplier and retailer is analyzed using a game-theoretic approach. The mathematical models are developed considering the scenario for an individual, centralized and both members invest using a cost-sharing mechanism. For each of the models, the impact of product selling price, information sensing price and quality improvement level on profit is analyzed through numerical analysis.

Findings

The study reveals that consumer involvement can be a strong motivation for the supply chain members to initiate investment in the traceability system. Further, from an investment perspective cost-sharing model is beneficial compared to the individual investment-bearing model. This mechanism can coordinate as well as benefit the FSC members. However, the model is less beneficial to the centralized model from profit and quality improvement levels.

Practical implications

Food wastage can be less from supplier and retailer perspectives. Moreover, consumers can purchase food items only after verifying their shipping conditions. Consequently the food safety scandals can be reduced remarkably.

Originality/value

Digital technology adoption in the perishable FSC is still considered emerging. The present study helps organizations to implement a traceability system in the perishable FSC through consumer involvement and a cost-sharing mechanism.

Details

Benchmarking: An International Journal, vol. 30 no. 9
Type: Research Article
ISSN: 1463-5771

Keywords

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