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Case study
Publication date: 25 July 2023

Pooja Gupta, Sangita Dutta Gupta, Varnika Garg, Aakriti Jain, John Kavalakkatt and Aditi Mahawar

There are two theoretical concepts that can be taught in this case.The new approach to teaching entrepreneurship is termed “lean start-up” and “hypothesis-driven…

Abstract

Theoretical basis

There are two theoretical concepts that can be taught in this case.The new approach to teaching entrepreneurship is termed “lean start-up” and “hypothesis-driven entrepreneurship.” The business model canvas is a core tool of this approach. This framework defines nine key components of a successful business strategy. These components include defining value propositions; identifying customer segments; identifying channels; maintaining customer relationships; defining key activities, key resources and key partners; understanding the revenue model of the business; and the organization’s cost structure. This is considered to be a rigorous approach to learning about and developing a new venture.The other theoretical approach that can be discussed through this case is the link between uncertainty and entrepreneurial growth. These theories associate the willingness of entrepreneurs to bear the perceived uncertainty associated with entrepreneurial acts as representative of the belief-desire model. There is a need for entrepreneurs to experiment and search for alternative paths forward in order to counter this uncertainty. Systematic search processes to discover relevant information will strengthen this process.

Research methodology

This case is based on primary data collected through interviews with company personnel. The company consented freely to the use of their data in the case. The authors have no connection with the company. The four student coauthors had previously pursued an internship with the company and had worked on the machine learning analysis part.The two faculty coauthors in the case contacted the company after the internship and discussed the opportunity to write the case on the company. One of the faculty then interviewed key personnel in the company, including one of the co-founders.

Case overview/synopsis

Xoxoday is a technology company that provides employee rewards and corporate gifting to its customers. The company was started by Sumit Khandelwal, Manoj Agarwal, Abhishek Kumar and Kushal Agarwal. In 2018, the company reinvented itself as an experiential gifting company.The company faced some challenges during the lockdowns imposed due to COVID-19. Khandelwal knew that they had to try something new to achieve higher growth in the future. He wondered if higher usage of technology was the solution. It was necessary for them to carve a new path in these times.

Complexity academic level

This case study can be used at the undergraduate level in courses relating to entrepreneurship strategy and business models for entrepreneurs.The case can be used to highlight the dilemmas faced by entrepreneurs due to unforeseen crises. This case is relevant for classes that will discuss growth crises and out-of-the-box solutions for unprecedented crisis situations.

Details

The CASE Journal, vol. 20 no. 2
Type: Case Study
ISSN: 1544-9106

Keywords

Article
Publication date: 8 January 2018

Susmita Chatterjee, Sangita Dutta Gupta and Parijat Upadhyay

The purpose of the paper is to address the sustainability issue of Self-help groups by means of developing small business/micro-entrepreneurs.

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Abstract

Purpose

The purpose of the paper is to address the sustainability issue of Self-help groups by means of developing small business/micro-entrepreneurs.

Design/methodology/approach

The causal relationship between empowerment through SHG and micro-entrepreneurship is being investigated by estimating empirical data through structural equation modelling with second-order latent factor.

Findings

Empirical examination supports the causal relationship between empowerment through SHG and small business.

Research limitations/implications

The study is conforming the policy of group forming and, at this stage, develops a conceptual framework but with real implications for comprehensive policy decisions.

Originality/value

There are many studies on the women empowerment aspect of SHGs. However, few attempted to find out how the micro-entrepreneurs emerging from SHGs.

Details

Management Decision, vol. 56 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 29 November 2018

Sangita Dutta Gupta, Ajitava Raychaudhuri and Sushil Kumar Haldar

Information Technology has transformed the banking sector with respect to various systems and processes. Banks have adopted various measures to quicken their business activity and…

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Abstract

Purpose

Information Technology has transformed the banking sector with respect to various systems and processes. Banks have adopted various measures to quicken their business activity and also save cost and time. That is why there has been large requirement of IT in the banking sector. The question arises whether this investment is enhancing the profitability of the bank or not. The purpose of this paper is to examine the presence of profitability paradox in Indian Banking Sector.

Design/methodology/approach

Data are collected from ten nationalized banks and three private sector banks from 2006 to 2013. The impact of IT expenditure on return on assets and profit efficiency is examined. Profit efficiency is determined using Stochastic Frontier Analysis. Data are collected from annual reports of the banks. Data on IT expenditure are collected through Right to Information Act 2005. Correlation and Panel Regression are used to investigate the relationship between IT expenditure and ROE or Profit Efficiency.

Findings

The findings of the paper confirm the presence of profitability paradox in the Indian Banking sector.

Research limitations/implications

Extension of this study to other developing countries of the world will help to identify if any common pattern is there among the developing countries as far as productivity or profitability paradox is concerned.

Originality/value

There are some studies on the impact of IT on the banking sector in USA and Europe. This type of study however is rare in the context of India or for that matter other developing countries. Therefore, this paper will add new dimension to the existing literature and pave the way for future research in this area.

Details

International Journal of Emerging Markets, vol. 13 no. 5
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 13 April 2015

Sangita Dutta Gupta, Ajitava Raychaudhuri and Sushil Kr. Haldar

This paper aims to address the issue of gender inclusivity in the information technology (IT) sector of India. The main objective of the paper is to find out the factors…

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Abstract

Purpose

This paper aims to address the issue of gender inclusivity in the information technology (IT) sector of India. The main objective of the paper is to find out the factors influencing female participation in the IT industry. It proposes some policy initiatives to support involvement of women in adequate proportion in the workforce.

Design/methodology/approach

The study uses a unique set of data from 63 IT companies from three big cities of Delhi-National Capital Region (NCR), Bengaluru and Kolkata. An ordered logit model is applied to find out the determinants of female absorption in the IT industry. ANOVA is used to study the variations between and within the IT industry of female labor force participation.

Findings

Result reveals that the percentage and mobility of female employees in an organization does not depend on the turnover or the total number of skilled employees in the organization. It depends on the location.

Research limitations/implications

The main limitation of the paper is that many IT companies do not want to reveal data about the percentage of female employees. If more companies could have been included, more accurate results could have been found.

Practical implications

The study discusses the aspect of gender inclusivity in the IT sector as well as the impact of higher skill on gender. The paper proposes some policy initiatives which can increase the number of female employees in the IT sector.

Originality/value

The study fulfills the need to know about the gender inclusivity aspect of the IT sector in India.

Details

Gender in Management: An International Journal, vol. 30 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Case study
Publication date: 6 December 2023

Abhishek Sinha, Ranajee Ranajee and Sanjib Dutta

This case study is designed to enable students to analyze the competitive landscape of a business impacted by technological disruption; evaluate the viability of an organic growth…

Abstract

Learning outcomes

This case study is designed to enable students to analyze the competitive landscape of a business impacted by technological disruption; evaluate the viability of an organic growth strategy using stakeholder analysis; evaluate the revenue and cost structure of Apollo 24/7 and decide on the future investment strategy; and analyze funding strategies of traditional hospitals versus pure digital players.

Case overview/synopsis

To extend its reach, Apollo Hospitals Enterprise (Apollo Hospitals), a leading private sector brick-and-mortar hospital chain in India known for using state-of-the-art technology, launched a unified virtual mobile platform Apollo 24/7 in February 2020, 45 days into the COVID-19 pandemic. The management believed that the digital platform had a unique ecosystem that could not be replicated. The analysts were optimistic about the impact of the decision on the future performance of Apollo Hospitals, as it was expected to lead to higher penetration and increased revenue. They also anticipated the unlocking of value, as and when the venture capitalist (VC) would invest in Apollo Hospitals. However, with increasing operating expenses on account of burgeoning technological and marketing expenses, things did not seem to go going as planned. Three years later, in February 2022 after the Q3 of financial year 2023 results. Suneeta Reddy, the company’s managing director found herself pondering whether the digital platform could boost Apollo Hospitals’ profitability in addition to expanding its reach and increasing affordability when the company missed the analyst estimates. In India, which was then the second most populous country, “incremental access” and “affordability” were what mattered to the patients, However, for the investors and analysts, it was quarter-on-quarter performance. The change in the macroeconomic environment stalled the company’s plan of raising money from VCs.

Furthermore, the financing dilemma also plagued Reddy. She knew there was a difference between financing for conventional businesses that for digital businesses. She also had to take decide between short-term profitability with which investors were obsessed versus long-term sustainability, which involved taking care of stakeholders’ interests.

Complexity academic level

This case study is basically aimed at postgraduate courses and executive management courses.

Supplementary materials

Teaching notes are available for educators only.

Subject Code

CSS11: Strategy.

Article
Publication date: 25 September 2023

Sangita Choudhary, Tapan Kumar Panda and Abhishek Behl

Amid increasing frequency of disaster across the globe, humanitarian supply chain (HSC) has gained significant attention in recent times. This work aims to contribute towards…

Abstract

Purpose

Amid increasing frequency of disaster across the globe, humanitarian supply chain (HSC) has gained significant attention in recent times. This work aims to contribute towards improving the decision-making capabilities of relief organisations by offering more comprehensive understanding of the critical success factors (CSFs) concerning HSC. Hence, the current work attempts to classify CSFs as cause-and-effect factors and explore their relative importance in the stated significance.

Design/methodology/approach

Current work takes an explorative and deductive approach. It uses literature and experts' input to identify the CSFs for HSC and to develop a structural model for assessing these factors. Intuitionistic fuzzy DEMATEL (IF-D) is employed for modelling and analysing the cause-effect linkages among the CSFs. IF-D method is chosen as it is robust to vagueness of data and small samples.

Findings

The findings indicate that “motivated and committed employees” is the most influencing causal factor followed by “IT infrastructure”, and among effect factors, “physical network” carries the most significance followed by “anticipation capabilities.”

Practical implications

Relief organisations and stakeholders at various levels may put more emphasis on cause group factors with more influence on most critical effect factors to build more efficient and effective HSC to execute more impactful relief programs.

Originality/value

Current work explores the cause–effect relationships among the CSFs concerning HSC by implementing IF-D, which can be considered as the original contribution.

Details

Benchmarking: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-5771

Keywords

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