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Sustainable consumption is an important topic for different industries, including the fashion industry. Despite a favourable attitude of consumers towards sustainable products in the fashion industry, the actual purchase by the consumers is limited. Thus, the present study examines sustainable consumption using the theory of planned behaviour (TPB). The purpose of this paper is to study the mediating impact of strategies of justification of unethical behaviour on the gap-based relationship between a purchase intention and a purchase decision for a consumer in a sustainable clothing context.

For the study, the primary data from 229 graduate-level fashion students enrolled in universities across India has been analyzed with the help of structural equation modelling.

The study results have proven that attitudes and subjective norms can positively affect purchase intentions when it comes to purchase of the environmentally sustainable products. Further, economic rationality (ER) and government dependency (GD) partially mediate the purchase intention–behaviour gap of the justification strategies for unethical behaviour.

The results would be helpful in implementing sustainable clothing consumption among Indian consumers. The study would be beneficial for industry professionals, export houses and scholars to discover possible reasons which can lead to the widening of the intention–behaviour gap when it comes to the purchase of the sustainable clothing consumption for Indian consumers. Critical implications for marketers from the present research assert that ER and GD are important factors that could increase the purchase intention of young consumers towards sustainable clothing.

The results of the study contribute to the existing literature in a novel way by adding justification strategies for unethical behaviour to the TPB model. This study is innovative as it adds new constructs to the TPB model by including the three justification strategies that people use for unethical consumption behaviour (ER, economic development and GD) to gain insight into why a purchase intention–behaviour gap exists for sustainable clothing.

Social media technology use has elicited an increased interest among academicians and researchers worldwide. The present study examines the latent constructs, such as social media technology use (SMTU), innovation capability (IC), entrepreneurial orientation (EO) and innovation performance (IP), which have not been studied by researchers in the past. The purpose of the study is to examine the impact of SMTU and IC on EO and highlight the impact of EO on IP.

A questionnaire survey was conducted to collect data from 164 entrepreneurs, which included CEO/owners, managers or founders of start-up companies from India. The data were analysed with the structural equation model technique.

The results demonstrate that the model proposed in this study supports all the hypotheses of SMTU, IC, EO and IP. The results of this study provide evidence for the importance of SMTU as a crucial factor that came out from the analysis of Indian entrepreneurs which reiterates the point that the user-generated content could be very important. The results of the research show that entrepreneurs value and are looking forward to using social media for getting individual reviews from consumers about their marketing campaigns, product development and innovation.

At the level of practice there are significant implications for decision-makers in start-up firms to become more attuned to how SMTU can significantly add importance to the customer experience. This study would also help managers and policymakers in understanding the importance of SMTU when seeking to improve the performance of the organizations.

Owing to the increasingly collaborative innovation environment in entrepreneurship, the authors draw the attention of managers to the need of SMTU for innovation actions and provide a logical framework to guide action for organizational analysis.

This study aims to investigate the domestic sustainable consumption practices in Indian households and the motivations to do so. These practices also contribute to environment management and its impact on Indian society through the action of reusing, reducing and recycling of consumed products for two generations, namely, the Baby Boomer and the Generation Z.

An exploratory qualitative research was undertaken in which the data were collected through personal interview technique with 64 respondents including males and females from the generations of Baby Boomers and Generation Z of Indian households.

The theoretical framework of the 3R was extended to inculcate broader themes like awareness, action and motivation for the domestic sustainable activities. The findings conclude that the domestic sustainable consumption practices of Baby Boomers in India were far more advanced than their Generation Z counterparts. These two generations differed in their awareness sources, actions of sustainability and the motivations for undergoing the domestic sustainable activities. Managerial implications have been framed for organisations like start-ups, sustainable firms, government organisations and second-hand product vendors. These practices in such organisations could help in the enhancement of circular economy through the domestic waste disposal.

Practical implications are for organisations that can consider the domestic sustainability consumption practices while planning their strategies to maximise stakeholder satisfaction through their corporate social responsibility initiatives and create more goodwill and growth avenues for their businesses.

Where most of the past literature concentrates on the supply chain and manufacturing initiatives of sustainability or sustainable consumption, very few studies look at the angle of domestic sustainability initiative and how they could be linked to the initiative of circular economy. This paper fills this gap in past literature.

Turnover of managerial employees at junior and middle levels has been widely recognized as a critical organizational concern. The problem happens to be more intensified for organizations belonging to the service sector as the services provided to client/customer groups get directly affected. A number of studies have shown that compensation factor alone does not explain the retention of managerial employees in the organization. This paper aims to focus on designing and balancing the organizational social and technical subsystems elements in order to moderate the turnover of junior and middle level managers in the company.

A number of selective junior and middle level managers were interviewed in‐depth and content analysis was made for categorization of level‐wise qualitative responses. The situation actor process‐learning action performance (SAP‐LAP) framework has been adopted as the diagnostic instrument of organizational analysis.

The findings from the paper shows that the organizational sociotechnical factors have an impact on managerial retention and the suggestive actions from the paper attempt to find solutions to the problem of managerial turnover faced by the company.

The SAP‐LAP framework as an instrument to the diagnosis of organizational sociotechnical system provides useful inputs to the management for future course of actions. Maintaining the balance between the social and technical subsystem factors is a critical prerequisite to managerial retention.

The purpose of this paper is to examine the role of teacher job satisfaction and school climate in mediating the relative effects of principals’ instructional and transformational leadership practices on student outcomes.

Guided by strong evidence from theories on school leadership and work psychology, the authors hypothesized relations among dimensions of principals’ instructional and transformational leadership behaviors, teachers’ perception of the school climate (social and affective, and physical environment), their job satisfaction and student achievement. The benefits of the principal’s leadership behaviors for student achievement are primarily hypothesized as indirect, with either a weak or statistically non-significant direct positive effect on student outcomes. Path modeling was applied to validate a mediated-effects model using cross-sectional survey data (306 principals, 1,539 teachers) obtained from 306 secondary schools in the two Indian metropolitan cities of New Delhi and Kolkata.

Principal leadership behaviors were not associated directly with either teacher job satisfaction or school-aggregated student achievement. Rather, the transformational leader behavior showed an indirect effect, through the social and affective component of the school climate, on teacher job satisfaction. The physical climate, however, appeared to play a dominating role in mediating the instructional leadership effects on teacher job satisfaction. Comparing the relative indirect effect sizes of the instructional and transformational leadership behaviors on student achievement, principals appear to favor the former approach.

This study provides further empirical evidence that instructional leadership better captures the impact of school leadership on student outcomes, when compared to its transformational counterpart. By identifying the relative effects of different leadership practices, school leaders and educational practitioners can focus more on altering the distribution and frequency of those practices that work best for ameliorating student achievement levels.

This paper aims to research as to how Twitter is influential as an electronic word-of-mouth (e-WOM) communication tool and thereby affecting movie market. In present days, social media is playing an important role in connecting people around the globe. The technology has provided a platform in the social media space for people to share their experiences through text, photos and videos. Twitter is one such online social networking media that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. Twitter has nearly 200 million users and billions of such tweets are generated by users every other day. Social media micro-blogging broadcasting networks such as Twitter are transforming the way e-WOM is disseminated and consumed in the digital world. Twitter social behaviour for the Hollywood movies has been assessed across seven countries to validate the two basic blocks of the honeycomb model – sharing and conversation. Twitter behaviour was studied for 27 movies in 22 different cities of seven countries and for six genres with a total tweets of 9.28 million. The difference of Twitter social media behaviour was compared across countries, and “sharing” and “conversation” as two building blocks of the honeycomb model were studied. t-Test results revealed that the behaviour is different across countries and across genres.

The objective of the paper is to analyse Twitter messages on an entertainment product (movies) across different regions of the world. Hollywood movies are released across different parts of the world, and Twitter users are also in different parts of the world. The objective is to hence validate “conversation” and “sharing” building blocks of the honeycomb model. The research is confined to analysing Twitter data related to a few Hollywood movies. The tweets were collected across nine different cities spanning four different countries where English language is prominent. To understand the Twitter social media behaviour, a crawler application using Python and Java was developed to collect tweets of Hollywood movies from the Twitter database. The application has incorporated Twitter application programming interfaces (APIs) to access the Twitter database to extract tweets according to movies search queries across different parts of the world. The searching, collecting and analysing of the tweets is a rather challenging task because of various reasons. The tweets are stored in a Twitter corpus and can be accessed by the public using APIs. To understand whether tweets vary from one country to another, the analysis of variance test was conducted. To assess whether Twitter behaviour is different, and to compare the behaviour across countries, t-tests were conducted taking two countries at a time. The comparisons were made across all the six genres. In this way, an attempt was made to obtain a microscopic view of the Twitter behaviour for each of the seven countries and the six genres.

The findings show that the people use social media across the world. Nearly 9.28 million tweets were from seven countries, namely, USA, UK, Canada, South Africa, Australia, India and New Zealand for 27 Hollywood movies. This is indicative of the fact that today, people are exchanging information across different countries, that people are conversing about a product on social media and people are sharing information about a product on social media and, thus, proving the hypothesis. Further, the results indicate that the users in USA, Canada and UK, tweet more than the other countries, USA and UK being the highest in tweets followed by the Canada. On the other hand, the number of tweets in Australia, India and South Africa are low with New Zealand being the lowest of all the countries. This indicates that different countries’ users have different social media behaviour. Some countries use social media to communicate about their experience more than in some other country. However, consumers from all over the world are using Twitter to express their views openly and freely.

This research is useful to scholars and enterprises to understand opinions on Twitter social media and predict their impact. The study can be extended to any products which can lead to better customer relationship management. Companies can use the Internet and social media to promote and get feedback on their products and services across different parts of the world. Governments can inform the public about their new policies, benefits of governmental programmes to people and ways to improve the Internet reach to more people and also for creating awareness about health, hygiene, natural calamities and safety.

The Indian higher educational system is one of the largest in the world. Besides, the growth of students and universities, the range of disciplines and universities in professional and vocational education has greatly increased. With the sudden immense growth of the educational institutes all over the country, educational institutions must improve the quality of their services to compete and achieve a leading position. Orientation towards quality and competitiveness in higher education in India has thus started gaining the attention of the policy makers, educational planners, and administrators as also the various stakeholders of the educational system. With the internal and external stakeholders becoming more demanding in a gradually liberalizing Indian economy, the issues related to quality need to be addressed from varying perspectives on the very conceptualization, implementation, and assessment. Starting with a theoretical background, the purpose of this paper is to present the results of an empirical study conducted on the administrative staff, so as to obtain the internal customer's perspective on quality.

Based on the literature review followed by a pilot study and an earlier study based on the quality function deployment technique, certain elements critical to quality management in education are identified. Thereafter, the interpretive structural modeling (ISM) technique is applied.

The ISM technique helps prioritize the strategic issues in quality assessment qualitatively, so as to propose a hierarchical structure through prioritizing, sequencing, and categorizing of ideas. The elements are classified as drivers, enablers and dependents, and the hierarchically structured.

The adoption of such a framework in educational institutions would lead to the creation of an environment where the administrative staff would be satisfied and in turn, be able to deliver quality service to the other customers and stakeholders.

An implementation of the integrated framework of such critical components can help policy makers, educational planners, and administrators as also the various stakeholders of the educational system contribute towards growth, success and survival in the rapidly changing environment.

Education is becoming much more of a “product” with varying customers and stakeholders. There are huge pressures to become more accountable and responsive to customer needs, and educational institutions need to become more efficient, effective and customer‐centric. Quality is fast emerging as a theme that is rapidly spreading within the higher education institutions. However, the emphasis has been essentially an external customer's perspective, i.e. an employer or a student perspective. The internal customer's perspective has generally been ignored. This study aims to examine faculty's, i.e. an internal customer's, perspective about quality systems in higher education.

The study undertaken is exploratory and diagnostic in nature, aimed at identifying the set of minimum design characteristics/quality components that would meet the requirements of the faculty. An extensive literature review led to identification of variables that were pilot tested for validity and reliability. The empirical study was conducted across engineering and management institutions in and around Delhi, India, imparting graduate and post‐graduate professional degrees/diplomas with the sample comprising the faculty. Multiple tools and techniques were used to quantitatively and qualitatively arrive at a synthesized and integrated model of quality management in education.

Based on the analysis of data through quantitative and qualitative tools, the study helped in the identification of quality components, which, if adopted and implemented, could lead to satisfaction of the faculty.

Employee satisfaction is a major driver towards adoption of a customer centric philosophy by any organization and the educational system is no exception. Every organization should consider the requirements of their employees and initiate measures to meet them so as to cultivate employee satisfaction.

While quality management in higher education has been a focus of research all over the world, the vast array of literature illustrates that research has essentially focused on the external customer of the educational system. The study was conducted with the objective of obtaining an internal customers' perspective by focusing on the faculty and proposing an integrated framework for quality management in education.

Educational institutions must provide quality of services so as to be to able to delight the customers and be able to compete and achieve a leading position in the long run. This paper is a continuation to an earlier study and aims to present the results of an empirical study conducted on management institutes in India with a customer orientation to the quality paradigm through a focus on the students' perspective. While multiple methodologies were applied, SERVQUAL has already been discussed as the first part of the paper. This part of the series presents a prioritization for improvement of service design of an educational system through incorporation of the Voice of the Customer. The study is an attempt towards the integration of multiple methodologies so as to be able to identify customer requirements and evaluate service quality with the application of SERVQUAL; prioritize improvement of service through the Kano model; and, guide and develop educational services by incorporating the Voice of the Customer through the QFD.

After having derived the findings from the application of the SERVQUAL, the Kano model and the Quality Function Deployment was used to guide and develop an educational system through the Voice of the Customer.

The Kano model provided a guide to prioritize improvement and enhancement of attributes and thus, proposed the improvement and enhancement of delivery of educational service. The QFD helped develop educational services by incorporating the Voice of Customers.

The paper could be useful to policy makers, educational planners and administrators in developing a system that could lead to customer satisfaction and delight.

The integration of the multiple tools and their application to the field of management education in India, has not yet been made available in the literature.

The changes in social and cultural framework, and even more in the economic order, have pushed the education system and higher education in particular, into a new environment in which quality plays an important role. Thus, the purpose of the current study is to develop a multidimensional scale to measure service quality in higher education in the Indian context.

The study, descriptive, diagnostic, and causal in nature, has been conducted on students of higher education, particularly technical education in India. A questionnaire consisting of 26 items was developed to measure the service quality construct and its dimensions. Construct validation using exploratory factor analysis showed an interpretable latent structure consisting of seven dimensions.

It was observed that service quality in higher education setting comprises seven dimensions viz., input quality, curriculum, academic facilities, industry interaction, interaction quality, support facilities and non academic processes.

The study holds implications for institutes of technical education in India that seek to improve the quality of service that they provide. The scale developed can be used by practitioners as a diagnostic tool for identifying poor and/or excellent service performance.

While studies in quality management for education have been conducted, this study lays emphasis on the student as a customer of education, and proposes to develop a scale to measure their perception of service quality. The study is an attempt towards developing and empirically validating a measurement scale for service quality in higher education in the Indian context.