Search results

1 – 10 of 31
To view the access options for this content please click here
Article
Publication date: 5 December 2016

Han-Mo Oh, Dennis B. Arnett and Sang Bong An

A appreciable number of exporters have successfully developed their markets in foreign countries although they have little prior experience in those countries. Advocating…

Abstract

Purpose

A appreciable number of exporters have successfully developed their markets in foreign countries although they have little prior experience in those countries. Advocating that indirect learning plays a crucial role in explaining this phenomenon, the purpose of this paper is attempted to investigate whether and how learning indirectly from competitors and interfirm relationships enables exporters to successful expand their business into foreign markets.

Design/methodology/approach

Drawing on the knowledge-based theory of the firm and the late-mover advantage theory, the authors developed an empirically testable model that explains and predicts the effects of indirect learning on the success of export market expansion. The model was tested using a complied archival data set in regard to exporters’ market expansion events and international accounting. The sampling frame was the events of Korean exporters’ market expansion.

Findings

Empirical evidence shows that exporters’ indirect learning from domestic, local, global competitors and from interfirm relationships influence their success of market expansion. In addition, indirect learning from domestic rivals and from interfirm relationships has a more positive effect on the success of expansion into emerging markets than into developed markets.

Research limitations/implications

Because the authors employed an event-study method, the limitations of this method can be applied to the present research. In addition, because of the empirical context, the results of the research may lack generalizability. The authors, however, provided an understanding how an exporter can succeed in a foreign market specifically when it has lack of direct experience in the market.

Practical implications

The results of the current research suggested that an exporter should try to learn from local, domestic, and global rivals experienced in a foreign market in order to succeed in the market. In addition, exporters should be affiliated with business groups or partnerships because these affiliations can strengthen the information-sharing mechanisms. Moreover, an exporter should focus first on learning from local rivals and then domestic rivals in order to develop proper expansion strategies. Finally, an exporter should attempt to more actively learn from rivals and interfirm relationships when it targets an emerging market than a developed market.

Originality/value

Prior studies have emphasized the effects of a firm’s direct learning on market development success. The authors, however, filled a knowledge gap of the impacts of learning in two aspects. First, the authors provided an understanding of the effects of indirect learning on market expansion success. Second, the authors demonstrated these effects in the context of export.

Details

Journal of Korea Trade, vol. 20 no. 4
Type: Research Article
ISSN: 1229-828X

Keywords

Content available
Article
Publication date: 28 February 2009

Bong-Gyu Jang, Sang-Gyu Lim and Ho-Seok Lee

We investigated term structure models for commodity prices to value derivative-linked securities (DLS) traded in Korea. We especially highlighted geometric Brownian motion…

Abstract

We investigated term structure models for commodity prices to value derivative-linked securities (DLS) traded in Korea. We especially highlighted geometric Brownian motion (GBM) model considering a convenience yield and Schwartz model reflecting mean-reverting property.

One of key characteristics of the paper is that this paper provides theoretical models for multi underlying assets and the model combining GBM model and Schwartz model. Furthermore, it gives us an analysis for quanto adjustment which occurs in the valuation of DLS. In case of GBM model, quanto adjustment seems to be relatively simple by adjusting a constant ratio to risk-free interest rate. Unlike GBM model, we find out that, in case of Schwartz model, such adjustment can be achieved only when the stochastic process of foreign exchange rate is considered.

After having valuation, both models show stable results for DLS prices using WTI index as an underlying asset. However, they results in outcomes, which are relatively not stable, on valuing DLS written on multi underlying assets including nickel.

Details

Journal of Derivatives and Quantitative Studies, vol. 17 no. 1
Type: Research Article
ISSN: 2713-6647

Keywords

To view the access options for this content please click here
Article
Publication date: 4 February 2020

Sang Bong Lee and Taewon Suh

Reflecting on the importance of negative word-of-mouth (NWOM) executed by internal audience of brand management, this study aims to explore the mechanism of employees…

Abstract

Purpose

Reflecting on the importance of negative word-of-mouth (NWOM) executed by internal audience of brand management, this study aims to explore the mechanism of employees’ NWOM in the emotional exhaustion context.

Design/methodology/approach

Focusing on employees’ active brand-oriented deviances, this study used a surveyed data set (n = 150) collected from negatively aroused employees experiencing a negative event within their organization. Structural equation modeling was adopted to test the hypotheses.

Findings

The current study revealed that employees’ NWOM is associated with emotional exhaustion. Also, it discovered that emotional exhaustion is more strongly associated with employees’ NWOM than turnover intention.

Research limitations/implications

Relying on self-regulation theory, the current study identified emotional exhaustion as a critical antecedent of employees’ NWOM. Future researchers can use the longitudinal research design or temporal separation as an effort to prevent common method variance.

Practical implications

Internal audiences engage in negative brand-oriented performance by spreading NWOM. Further, the advance in social media may instigate NWOM spread by internal audiences to external audiences.

Originality/value

This paper tests the explanatory power of conservation of resources theory and self-regulatory theory in terms of the impact of employees’ emotional exhaustion on NWOM and turnover intention.

Details

Journal of Product & Brand Management, vol. 29 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

To view the access options for this content please click here
Article
Publication date: 22 November 2018

Mamoun Benmamoun, Nitish Singh, Kevin Lehnert and Sang Bong Lee

The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce…

Abstract

Purpose

The growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable success, EM-ECCs have been less disposed to internationalize and have been content to serve and defend their home turfs against foreign rivals who wield monopolistic advantages. Leveraging the network, ownership, location and internalization (N-OLI) theoretical framework, this paper aims to examine the variables affecting the internationalization of AM-ECCs and EM-ECCs.

Design/methodology/approach

This paper adopted an exploratory research method using multiple corporate cases to focus on understanding the dynamics present within single settings, capture corporate context and allow comparison between cases.

Findings

The findings suggest that AM-ECCs, in comparison to EM-ECCs, are endowed with favorable and strong network-based advantages, ownership-based advantages, location-based and internalization-based advantages that make them more capable of pursuing internationalization aggressively. However, EM-ECCs are induced to pursue regionally-focused internationalization due, on the one hand, to capital scarcity, weaknesses on network-based and internalization-based advantages and, on the other hand, to geographical strength and strong location-based advantages emanating from knowledge of the home region.

Originality/value

This paper identifies the internationalization challenges that EM-ECCs face with respect to AM-ECCs. While extending the theoretical discussion of the N-OLI framework in light of EM-ECCs, this paper also extends the EM-ECC strategies within local and regional markets, including emerging markets such as India and the Middle East. This extension supports the assertion that regional focused strategies are not immune to technological advantages which support the notion of a regional strategic growth strategy because of localization advantages and capital leverage limitations. Finally, the paper expands the analysis to some emerging markets that have attracted less attention in the literature, namely, India and the Middle East.

Details

Multinational Business Review, vol. 27 no. 4
Type: Research Article
ISSN: 1525-383X

Keywords

To view the access options for this content please click here
Article
Publication date: 18 September 2017

Bidisha Chakrabarty, Sang Bong Lee and Nitish Singh

The purpose of this paper is to examine the performance of exchange traded funds (ETFs) that hold corporate social responsibility (CSR) stocks and compare their…

Abstract

Purpose

The purpose of this paper is to examine the performance of exchange traded funds (ETFs) that hold corporate social responsibility (CSR) stocks and compare their risk-return characteristics with the market.

Design/methodology/approach

The authors use the Sharpe ratio and Jensen’s α from multivariate regressions to perform a multi-country study to examine how CSR-oriented ETFs perform against global, national, and regional market indexes. The authors examine paired groupings of each CSR-oriented ETF with its corresponding index after appropriate risk adjustments.

Findings

The authors find that CSR-oriented ETFs’ perform similar to their market indexes. Thus, individual investors can earn comparable returns while investing in CSR-oriented ETF, indicating that they can indeed do “good” while not missing out on returns. However, the authors also find that unlike the previously documented buffer effects that CSR-oriented firms enjoy, CSR-oriented ETFs do not outperform their market indexes during economic downturns. Thus, CSR-oriented ETFs are not safe havens for individual investors during times of economy-wide slumps.

Research limitations/implications

The main limitation of this study is its limited sample size. Because the authors use novel hand-collected data, the authors have 11 CSR-focused ETFs with their corresponding indexes.

Originality/value

To the authors’ knowledge, this is the first study that examines individual investor participation using CSR-oriented ETFs. The study is made possible by hand-collected data on CSR-related ETFs which identify in detail the composition of each of these ETFs, and the findings highlight how individual investors can promote CSR while also making sound investments.

Details

Management Decision, vol. 55 no. 8
Type: Research Article
ISSN: 0025-1747

Keywords

To view the access options for this content please click here
Article
Publication date: 21 June 2013

Won‐Sang Seo and Jong‐Bong Kim

The purpose of this paper is to suggest an analysis methodology for the stencil printing process and to obtain proper design parameters that guarantee the successful…

Abstract

Purpose

The purpose of this paper is to suggest an analysis methodology for the stencil printing process and to obtain proper design parameters that guarantee the successful filling using suggested finite element analyses.

Design/methodology/approach

Filling performance of solder paste in the stencil printing process is highly dependent on material properties such as viscosity and surface tension together with process parameters such as squeegee angle and squeegee speed. In order to investigate the effects of process parameters on the filling performance, the pressure built‐up under the squeegee and the filling procedure of the solder paste into an aperture were analysed. Due to the limitations of the computational memory and time, the analysis domain was simplified. The pressure development under the squeegee was investigated for various values of squeegee angle and speed; then, the filling behaviour with the pressure boundary condition was analysed for only one aperture. Finally, the two analysis results were integrated to obtain the successful filling condition. In this analysis method, process parameters that guarantee filling performance were decided on.

Findings

It was shown that higher squeezing pressure develops as the squeegee angle decreases and the squeegee speed increases. The filling performance, however, improves as the squeegee angle and the squeegee speed decrease. This is because the pressure duration time decreases as the squeegee speed increases.

Originality/value

This study suggests a new design approach to obtain proper process design parameters for successful filling of solder paste into an aperture. The direct analysis of filling with squeegee movement is impossible due to limitations of computer memory and computation time. To overcome these limitations, a two steps analysis approach is proposed and can be effectively applied in the design of stencil screen printing.

Details

Soldering & Surface Mount Technology, vol. 25 no. 3
Type: Research Article
ISSN: 0954-0911

Keywords

To view the access options for this content please click here
Book part
Publication date: 28 August 2015

Jose Guerra Vio

This chapter focuses on South Korea’s newly found regional leadership, as the emergent middle power of East Asia, in order to advance regional integration and…

Abstract

This chapter focuses on South Korea’s newly found regional leadership, as the emergent middle power of East Asia, in order to advance regional integration and institution-building. Policy leadership is observed and analyzed from an international lens, linked to the literature of middle powers. The chapter first conceptualizes middle powers in connection with the issue of international leadership, since such states often play important roles in promoting cooperation. The chapter looks especially into South Korea’s foreign policy behavior toward East Asian regional processes and how it has manifested innovative and capable leadership. More specifically, the last three presidencies of Kim Dae-jung (1998–2002), Roh Moo-hyun (2003–2008), and Lee Myung-bak (2008–2013) are scrutinized in the hope of underscoring how their particular administrations, political leadership, and strategic approaches to foreign policy toward the region influenced South Korea’s regional leadership attempts and middle power status.

Details

Asian Leadership in Policy and Governance
Type: Book
ISBN: 978-1-78441-883-0

Keywords

To view the access options for this content please click here
Article
Publication date: 19 June 2021

Hyeyoon Bae, Sang Hyun Jo, Hyun Joo Jung and Euehun Lee

This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on…

Abstract

Purpose

This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS.

Design/methodology/approach

Data were collected through an online questionnaire to understand m-SNS usage from 358 people aged over 40 years in Korea.

Findings

Results show that middle-aged and older users of m-SNS are strongly motivated to seek information; they prefer to use m-SNS on a habitual basis because of the ubiquitous connectivity of mobile services. Furthermore, they perceive the usefulness of m-SNS in expanding their social networks. These results can be used to identify factors that affect continued use of m-SNS by the middle-aged and older generation in Korea.

Originality/value

This paper expands the literature on SNS acceptance among middle-aged and older adults, the population that, in future, is expected to constitute the majority of m-SNS users. This paper can also help understand factors that affect mature consumers’ continued use of m-SNS.

Details

Journal of Services Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0887-6045

Keywords

To view the access options for this content please click here
Article
Publication date: 13 October 2020

Ji Yeon Cho and Bong Gyou Lee

The revitalization of big data has gained attention in the public sector. However, such open government data (OGD) is facing major challenges with respect to data quality…

Abstract

Purpose

The revitalization of big data has gained attention in the public sector. However, such open government data (OGD) is facing major challenges with respect to data quality and limited use. To solve this problem, this study analyzes the factors driving the use of OGD from the perspective of data providers in the public sector.

Design/methodology/approach

Using the analytic hierarchy process and analytic network process methodologies, the importance of the factors driving the use of big data in the public sector was ranked. In addition, the different characteristics of tasks among the departments in a public agency were compared based on expert interviews.

Findings

The factors driving OGD use are not only political environment or the technological environment. The importance of the institutional culture within the organization increases with the motivation of the data provider. The priorities of the OGD factors also depend on the objectives of the department involved.

Originality/value

This study provides implications for improving the publication of open data by analyzing the priorities of the factors driving its use from the perspective of big data providers. It focuses on different perceptions of the factors valued by public officials in charge of data in institutions. The results suggest the need to explore officials' perceptions of value creation in big data fields.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

To view the access options for this content please click here
Article
Publication date: 10 April 2017

Namhoon Kim, Eunha Chun and Eunju Ko

The purpose of this paper is to analyze how national stereotype, country of origin (COO), and fashion brand’s images influence consumers’ brand evaluations and purchase…

Abstract

Purpose

The purpose of this paper is to analyze how national stereotype, country of origin (COO), and fashion brand’s images influence consumers’ brand evaluations and purchase intentions regarding fashion collections. Korea (Seoul) and overseas (New York and Paris) collections are compared and analyzed.

Design/methodology/approach

The authors conduct a structural equation modeling and multi-group analysis using data collected from Seoul, New York, and Paris.

Findings

Consumers make higher brand evaluations and ultimately have stronger purchase intentions toward fashion collections from countries that have stronger COO and fashion brand images. In the context of fashion collections, COO image is greatly influenced by a nation’s political economic and cultural artistic images. In addition, comparing the domestic Seoul fashion collection with New York and Paris collections reveals that a national stereotype images, COO images of fashion collection, and fashion brand’s images cause different brand evaluation and purchase intention.

Originality/value

The overarching value of the study is that it expands COO research, which has been limited to actual products. Also, the results provide a basic foundation for establishing marketing strategy based on COO image as a way to enhance the development and image of fashion collection.

Details

International Marketing Review, vol. 34 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

1 – 10 of 31