Search results

Purpose – Libraries have been experiencing relentless change and uncertainty in their environment. The literature on corporate communications, strategic management and planning, marketing and public relations more recently, has been recommending using communications as a strategy to coherently and proactively handle and foresee change. Planning and using an overall communications strategy will bring integrity and adherence to the library's goals and direction while reducing the discomfort of change. This selected bibliography is a quick starting point for understanding the significance of an overall communication strategy and its use for managing conflicts and changes in the library's environment strategically. Design/methodology/approach – This article covers books and articles from mid‐1980s to 2004, published around the world. The sources are listed alphabetically by author and then chronologically for different sources by the same author, providing brief but useful information about the content covered for each source. Findings – This bibliography illustrates a variety of research from corporate communications, strategic planning, communications management, marketing and public relations literature that emphasize the role of communication in strategic management. Research limitations/implications – It records a comprehensive list of publications covering international perspectives as well as publications about communication strategy. Practical implications – This selected bibliography is primarily intended for librarians, library planners, managers or administrators, but is also relevant to corporate and business professionals, planners and administrators. Further, it would also be a useful resource for students, faculty and researchers of communication. Originality/value – This bibliography presents a much needed resource list for gathering insights into the strategic role of communication for organizations such as the library that are in a state of constant change.

This paper aims to analyse the trends in the papers which have been published in Corporate Communications: An International Journal (CCIJ) over the past ten years. The analysis will focus on the region of the world the (first) authors come from and on the topics of the paper.

All papers published in Volumes 5 to 14 of CCIJ have been listed and analysed on the country where the first author comes from and the subjects of the paper.

In the first part of the last ten years, authors predominantly come from the Anglo‐Saxon world (UK, USA and Australia); whereas, in the last period 45 per cent of the papers come from authors from continental Europe. The subjects of the papers show a bigger interest in corporate identity, reputations and corporate social responsibility in the last period, whereas internal communication and change communication remain important over the whole last ten years.

This overview is the first of its kind to be published in CCIJ. It shows the growing importance of the journal in the last ten years and the development of the journal into an important journal in the study of corporate communications.

Meetings NOWME meetings in 1988 The UK's National Organisation for Women's Management Education (NOWME) has devised a programme of meetings for 1988. The venue is The Industrial Society, Carlton House Terrace, London SW1:

The aim of this study is to determine whether the cumulative effects of satisfaction, trust, and perceived value may, under certain conditions, provide more explanatory power for customer loyalty intentions than the often studied and more elusive customer delight. Herzberg's two-factor theory is used to explain why the frequent nature of grocery shopping, a primarily utilitarian experience, might introduce considerations that have not yet been addressed in the study of delight.

A survey is administered to a quota sample of Portuguese supermarket shoppers via phone, using a CATI system.

Research findings suggest that perceived value, trust, and satisfaction have a greater impact on behavioural outcomes than customer delight in the grocery shopping setting. In such a setting, cognitive drivers may be even more important for customers who are primarily concerned with hygiene factors (rather than motivators).

Retailers are encouraged to focus on the more mundane factors that influence consumers' perceptions of value and trust rather than trying to invest in the substantial resources required to continually delight consumers. Future research may explore other determinants of loyalty intentions and test the extended model in different service sectors, cultural contexts and countries.

This study applies Oliver et al.'s consumer delight model in a utilitarian, frequent-use setting, finding previously undiscovered limitations to its validity.

This study aims to develop a model to predict non-violent work behaviour (NVWB) among employees using machine learning techniques.

Four machine learning techniques (Naïve Bayes, decision tree, logistic regression and ensemble learning) were used to develop a prediction model for NVWB of employees. Also, 10-fold cross-validation method was used to validate the NVWB prediction models. The confusion matrix is used to derive various performance matrices to express the predictive capability of NVWB models quantitatively.

The model developed using random forest technique was identified as best NVWB prediction model, as it resulted in highest true positive rate and true negative rate, thereby resulting in the highest geometric mean, balance and area under receiver operator characteristics curve.

To the best of the authors’ knowledge, this is one of the pioneer studies that used machine learning techniques to develop a predictive model of NVBW.