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This paper aims to utilize a framework from classic sociology – Max Weber’s Typology of Rationality – to understand the motivations for social entrepreneurship in responsible tourism in India. The critical role of the social entrepreneur in effecting the phenomenon of social entrepreneurship has been largely under-recognized. The authors seek to explore, develop and enhance Weber’s theoretical arguments in the context of the tourism industry.

The authors used a constructivism paradigm and Seidman’s (2006) Three Interview Series technique to obtain the narratives of two social entrepreneurs in India. Data were analyzed using a hybrid thematic coding procedure.

Findings indicate that there exists a dynamic interplay between the formal and substantive rationalities that underlie the behavior of social entrepreneurs. The authors also discuss how entrepreneurs draw upon their formal and substantive repertoires to create their identities through the simultaneous processes of apposition (“Me”) and opposition (“Not Me”).

The findings provide an important recognition of the impact of formal and substantive rationalities on the conceptualization, implementation and manifestation of social enterprise for a variety of stakeholders.

This paper makes a significant contribution to understanding the why and the how of social entrepreneurship in responsible tourism. It provides a framework that can be widely applied to develop and enhance Weberian theory and further the understanding of the fundamental nature of human behavioral phenomena in tourism and beyond.

This study aims to evaluate the consumer perceptions related to sanitation in the five-star hotels due to the COVID-19 pandemic. It also identified the most significant sanitation dimensions and their influence on the pertinent emotions experienced by the hotel consumers.

It identified seven sanitation dimensions (i.e. exterior of the hotel, guestrooms, washrooms/restrooms, in-house restaurant dining, hotel employees, public areas and handling of food) which were assessed through 10 positive and negative consumer sanitation emotions. A structured online survey was conducted to collect data from the 763 five-star hotel consumers. Exploratory factor analysis was applied on the 35 parameters of the seven identified sanitation dimensions, and analysis of variance (ANOVA) was used to determine the most significant dimensions among the hotel consumers.

Results revealed that among the seven sanitation dimensions, “exterior of the hotel” and “public area” dimensions were found to be statistically less significant compared to the other sanitation dimensions. Findings related to consumer emotions showed that a significantly high percentage of consumers revealed strong negative emotions, i.e. disgust and discontent toward the poor standards of sanitation in the hotels.

The study results may be helpful for the hotel administrators and managers to adequately plan the training sessions for their employees based on the consumer perception and emotions toward the identified sanitation dimensions. Further, it may also help in the implementation of the COVID-19 awareness program based on the consumer inputs and perceptions.

Although a few studies have been performed to explore the sanitation dimensions in the hospitality sector before, but this will be a first attempt to identify and measure the sanitation dimensions and corresponding consumer emotions due to the COVID-19 pandemic.

This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience.

Data were collected using a convenience sample at an astrotourism event in Portugal. A self‐administered questionnaire was designed using established scales. In total, 296 usable responses were analyzed using partial least square (PLS)-structural equation modeling.

The result of the structural model shows that novelty and meaningfulness affect hedonism, which in turn influences loyalty. Novelty and meaningfulness contribute 62.8% to the variance in hedonism and 31.3% to the variability in loyalty.

This study deepens knowledge of the tourist behavior of astrotourists. Destinations and managers that develop astrotourism activities can also benefit from deeper knowledge about the emotional process of the astrotourism experience and its impact on behavioral loyalty.