The purpose of this paper is to examine the use of weblogs by political parties in the 2005 general election campaign. It seeks to identify why, why not, and how parties…
The purpose of this paper is to examine the use of weblogs by political parties in the 2005 general election campaign. It seeks to identify why, why not, and how parties used their weblogs during the election campaign.
The weblogs of the five political parties which had a weblog were assessed, and eight party e‐campaigners were interviewed.
The findings contrast with those of studies of the 2004 US presidential campaign where blogs appeared to play a significant campaigning role. Rather, in the UK, party blogs were essentially used as one‐way communication channels which added colour to party web sites. As a result, such weblogs may have encouraged visitors to return because of some form of voyeurism, but they were not either effective conversational, campaigning, or promotional tools.
The paper is based on a UK general election of an experimental political communication channel.
Suggests the key elements required for the effective use of weblogs. Also suggests that individual candidate weblogs may be a more appropriate channel to reach electors than party‐controlled weblogs. The motivation for using a weblog seems to be essentially a judgement that it might be worthwhile experimenting with one. However, until there is significant evidence that weblogs can have a tangible effect, it is likely that they will remain merely part of the background to a UK general election campaign.
The paper provides a means of judging the value of weblogs within political communication by political actors.
The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.
The purpose of this paper is to examine the strategic decision-making process regarding communication flows and trust and their impact on firm cooperation in the context…
The purpose of this paper is to examine the strategic decision-making process regarding communication flows and trust and their impact on firm cooperation in the context of buyer-supplier relationships in rule-based vs relation-based countries. An institutional view is explored to demonstrate how informal institutions shape a firm’s strategic decision making in the internationalization process.
A conceptual model and accompanying research hypotheses are tested on data from a survey of 169 US and 110 Brazilian buyers. Structural equation modeling is used to test the hypotheses.
Results suggest that the pattern of flows of communication on building trust and increasing strategic cooperation is based upon the governance of the individual’s country of origin. Quality communication is found to have a greater impact on trust in the USA, while two-way communication is the factor with the greatest effect on trust in Brazil. Frequency of communication and socialization are also found to have indirect, but important distinct roles in the flows of communication in both countries. Trust is also found to be a strong predictor of strategic cooperation.
Results provide insight into what patterns of communication flows are most influential in increasing a buyer’s trust in a supplier, so that suppliers can better formulate strategies to enter overseas markets.
This study extends the communication, trust, and cooperation literature to the context of buyer-supplier relationships in distinct county settings. Comparisons are made between one developed country characterized by rule-based governance, with a low-context style of communication and high country trust and one emerging market characterized by relation-based governance, with a high-context style of communication and low country trust.