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Samsung Electronics is a great success story in Asia and many parts of the world. To understand the company’s history, its development, and its success secrets, we wrote this report based on interviews with the managers and former executives of Samsung Electronics.

Discusses the Korean conglomerate Samsung in the context of world and regional business and economics. Presents a case study and rationale for the growth of Samsung, tracing its history and progress to the present day. Discusses particularly international production capability and decision making.

The glitter of techtransfer agreements often tends to be a camouflage and the number of trainees is no substitute for genuine techtransfer: the self‐sustained duplication of foreign technology. We study techtransfer in Taiwan, South Korea, and Singapore to develop the ethos of successful IT techtransfer. (1) Taiwan: In 1976 a US technology company, RCA, transferred CMOS technology which is foundational to semiconductors, not to a private company in Taiwan, but a public government agency. RCA could not trust Taiwan to honor Intellectual Property Rights (IPR) because of its piracy image. At home, RCA was accustomed to America's respect of its public institutions to do the honorable thing. So, RCA opted for a private‐to‐public techtransfer. Even after 16 years, another private company would not trust Taiwan private sector; General Physics of Columbia, Maryland, would transfer nuclear reactor simulation technology not to a private company, but to a government support organization, Institute for Information Industry. (2) South Korea: In the mid‐60s, US firms (Motorola, Signetics, Fairchild) began to assemble chips, followed by Japanese firms and 27 Japanese‐Korean Joint ventures (Samsung‐Sanyo; Crown Radio; Toshiba and Goldstar‐Alps Electronics). In 1975, Samsung acquired the only locally‐owned chip company (Korea Semiconductor) which manu‐factured CMOS chips for watches. (We recall that Taiwan imported CMOS technology from RCA in 1976). During 1983–84 Samsung ac‐quired DRAM technology and the ethnic Korean and Chinese employees succeeded in producing 64 and 256 k‐bit chips. CEO Lee took significant risks, time and again, to let Samsung join the race to design and manufacture successive generations of semiconductor technology. Much of the cumulative US$800 million investment in semiconductors was recouped in 1987 with the market upturn, and higher prices for 256 k‐bit chips. From 1989 onwards, Samsung pushed ahead to achieve design leadership by aggressively involving engineers in all phases of technology transfer and application, as well as by forging new joint ventures with foreign industry leaders which gave Samsung a more dominant role. 3. Singapore: Contrary to the leapfrogging advanced in the litera‐ture since 1982, suggesting that NICs leap over technology generations, Singapore electronics industry supports a model of incremental learning under which TNCs [Trans‐National Corporations] transferred technology gradually. Much of the advance was in pre‐electronic activities such as mechanical, electro‐mechanical and precision engineering, rather than in software or R&D, as would be expected under leapfrogging. As the subsidiaries advanced technologically, they formed forward links with customers, and backward links with local suppliers of capital goods. The government built up the appropriate infrastructure. We develop three Desiderata (desired conditions) for techtransfer: (1) A Pre‐determined Sequence of Technology by Type and Level, (2) A Pre‐determined Sequence of Intellectual Property Rights Protection, and (3) A Pre‐determined Sequence of Upgrading of Transferee's Technical Skills. Why should the transferor engage in any techtransfer? Because leading US corporations use only about 5 percent of their process inventions (Rank 100, 99,…,96) to improve/invent products. To protect the market of these five products, process inventions with Ranks 95, 94,…, 1 have to be denied to competition; they have to be literally locked up. If any NIC is at technology level say, 15, techtransfer of technology level 45 would instantaneously increase the transferee's technology level by (45–15÷15 =) 200% with no risks of R&D, no investment in facilities, no investment in personnel. That transfer would not threaten the transferor's latest products embodying Ranks 100, 99,…, 96. However, it would threaten the transferor's products embodying Rank 45. New technology leadtime is 6–18 months. If the transferee stays out of the main markets of the transferor (e.g. USA, Europe) for that leadtime, the transferee can sell in say, Asia and the Middle East, Africa and Australia. The transferee could offer the transferor two types of revenue: (1) licensing fee which is usually about 1–3% of gross revenue generated from products which could not have been produced without the transferred technology; and (2) 1% of revenue from new markets created by the technology. If the transferee observes the letter and the spirit of techtransfer for six months, a higher level technology, say level 60 could be transferred, instantly raising the transferee's technology level by (60–15÷15 =) 300%. This pre‐determined sequence of techtransfer is a win‐win situation. The transferor receives revenue from what is currently frozen assets; the transferee systematically raises its level of technology by 200%, 300%, etc. without having to risk a single dollar on uncertain R&D.

The question under the focus is how an MNC manages the increasing demands for corporate social responsibility when entering and expanding in a market. Based on business network, the study develops a view highlighting the four concepts of learning, commitment, legitimacy and trust for studying of socio-political relationships. The view is employed for analysis of the experiences of a Korean MNC's entry into the Chinese market. The case illustrates that the Korean MNC, Samsung Electronics, has behaved proactively by large commitment in several long- and short-term projects towards the society. Besides the theoretical view, the study contributes new knowledge on how the MNC's activities have enabled the firm to transfer learning, commitment, legitimacy and trust from socio-political relationships to business relationships. Further, it adds new knowledge on how corporate social responsibility plays a critical role in a successful entry, thereby building up a stable market position.

The purpose of this paper is to provide a framework for understanding core technological competencies and identifying the trends on the technological convergence of a business ecosystem using the patent information of leading firms in the system.

The proposed framework is composed of two steps: time-sequential text clustering analysis for comprehending changes in general technological fields and association rule analysis for identifying the trends of convergences in each field. The authors applied the proposed framework to the patents applied to United States Patent Trademark Office by Samsung Electronics, a market leader of the electronics industry, during the period from 2000 to 2011.

In the sequential text clustering analysis, trends of 14 technological fields such as data storage medium and data processing, mobile, lights and heats and memory are identified. Moreover, changes of technological convergence in each field are identified using association rule analysis. For instance, in the case of technologies related to lights and heats, convergences occurred between radio transmission systems and modulated-carrier systems during the period from 2000 to 2001. However, recent convergences appeared between technologies regarding controlling lights and liquid crystal materials since 2008.

Utilization of the framework will suggest new business opportunities to SMEs in a business ecosystem by identifying the trends of technological convergences.

“Samsung Electronics had experienced a series of quality-related problems, including the recall of one of its LCD TV models. Unfortunately for quality director Kevin Sarni, there was no single root cause behind these problems: Samsung's supply chain management, product design, and testing/quality assurance functions all played a role.

Sarni regularly worked with quantitative data from Samsung's customer complaint database, but recently he had been shown comments about Samsung products posted on the website ConsumerAffairs.com. The number and emotional tone of the website postings concerned him; he worried these kinds of complaints might touch off a social media—fueled public relations firestorm that would make his job more difficult.

He wanted to analyze this feedback, but had no experience with qualitative data. An internal Six Sigma Black Belt consultant suggested he start by creating an affinity diagram and use that to create a Pareto chart to determine which issues to address first. Once Sarni completed the unfamiliar diagrams he had still another task ahead of him: examining the results to see if they justified taking short—term action to address the quality problems raised in the complaints.”

After analyzing the case, students should be able to:

• Organize and analyze qualitative data using affinity diagrams

• Identify priorities using Pareto charts

Organize and analyze qualitative data using affinity diagrams

Identify priorities using Pareto charts

The case reinforces the importance of approaching problem solving in a methodical and data-driven manner and demonstrates the power of visual (vs. table-driven) tools.

The purpose of this study is two‐fold: to survey research on supply management and corporate social responsibility (CSR) reported over the past two decades; and to carry out an empirical study of the current status of supply management and CSR in the Korean electronics industry.

The study is based on an explorative approach, wherein “triangulation” is adopted, combining quantitative and qualitative methods. A questionnaire survey with a 132‐company sample is employed as a quantitative method and the telephone interviews with 23 samples are used as a qualitative method. By adopting a triangulation approach, rich data and explanatory power can be obtained to answer the research question.

The results of the study show that “environmental” pressures and standards are widely accepted and implemented for supply management in the Korean electronics industry. However, “social” pressures and standards are still not commonly used and there is a lack of implementation in the entire supply chain in the industry. The main reason for adopting CSR standards is to identify risks and problems in the supply chain, and to avoid or at least reduce the consequences for the final manufacturer. Although most manufacturers in the Korean electronics industry demand certified environmental standards such as ISO 14001 from their suppliers, there is generally a lack of integration of social standards in supplier management or requirements.

Companies today face a growing number of restrictions from national legislations and international standards influencing the environment, labour standards, and human rights issues. Within the Korean electronics industry as a whole there appears to be consensus that it is not easy being “socially responsible”. Vague notions about CSR issues for supply management practices have not provided suppliers with adequate guidance as they seek to improve their performance vis‐à‐vis company standards. The development of evaluation standards to assess suppliers can be a critical factor in improving a firm's performance. Another critical factor is documenting all CSR activities for external requirements such as auditors.

This study is the first empirical attempt to explore CSR adoption and implementation in supply management in the Korean electronics industry.

Micromax is an Indian consumer electronics company which began by selling mobile phones. In early 2014, Micromax ranked third in the mobile handsets category in India, behind Nokia and Samsung. The case is set in 2014, a watershed year for Micromax. It has to make decisions related to the future direction of the company. There are various options available, such as expanding into other consumer electronics and consumer durables categories, expanding outside India, etc. Micromax had recently introduced premium smartphones, and there had been a gradual shift in its target segment from rural to more upmarket consumers. Micromax aspired to be considered among the best brands in the world; however, the company was unsure of how to move forward. Its leadership had to decide on the right positioning for Micromax.

Background: The ongoing coronavirus disease 2019 (COVID-19) pandemic has caused tremendous socio-economic problems. All societies worldwide were faced with an emergency situation, and many were puzzled by the implementation of various countermeasures to overcome this situation. Such events call for active engagement and support from the private sector. Noting the expected social role of the private sector, this study builds on stakeholder theory and investigates the corporate social responsibility (CSR) activities of Korean global firms facing the difficulties of this situation.

Methods: This study collected and analyzed news reports about the CSR activities of three representative Korean global firms (Samsung Electronics, LG Electronics, and Hyundai Motors). News reports posted from January 2019 and after January 2020, when the COVID-19 outbreak occurred in Korea, were collected. From the reports, the main keywords illustrating their CSR activities were extracted, and the frequency of each company was analyzed.

Results: Findings showed that their CSR activities during the COVID-19 pandemic were conducted in a prompt and systemic way. They maintained focus on their main CSR activities, which were closely aligned with their business and CSR visions; simultaneously, they rapidly identified the areas needing support from their daily business activities and responded to them immediately and discretionary. This highlights their genuine motives in their CSR activities and good citizenship, as well as their significant role as rescuers during countrywide disasters.

Conclusions: Supporting stakeholder theory, this study shows the broadly defined CSR activities of Korean global firms focusing on their target stakeholders. The agile and systemic approach to the companies' CSR activities can benefit both society and businesses, contributing to creating social values and sustained co-prosperity with society. Furthermore, this study suggests that a close collaborative relationship with the government can produce a synergistic effect on community building recovering from a nationwide disaster.