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The purpose of this paper is to empirically investigate the linkages between strategic interaction and relationship value, with a variety of co-creating value strategies as conceptual mediators.

This study reports on a field survey conducted in the Chinese manufacturing industry. A total of 180 questionnaires were sent to customers of service providers, and 120 valid responses were received, representing a response rate of 66.7 per cent. The data were then analyzed by using a number of statistical tools.

The results suggest that strategic interaction leads to a positive effect on the relationship value without any regard to the size of the customer. However, the mediating effect of product-based service is more significant for large-size customers, whereas the mediating effect of integrated managerial service is more significant for medium- and small-size customers.

This study explores how value might be created in a business-to-business context in a service supply chain from a relationship marketing perspective. It distinguishes product-based service and integrated managerial service as co-creating value strategies and further clarifies the different mechanisms underlying their relationships with strategic interaction between service supplier and customer. In particular, this study suggests that although strategic interaction may yield superior relationship value, the size of the customers will determine what kind of co-creating strategies would be preferred.

The purpose of this paper is to present a broad historical review of critical wisdom literature of ancient Indian tradition and examine how these precepts can complement and enrich the contemporary managerial frames.

The paper attempts to critically review remarkably deep religious and secular traditions of India and integrate them in a conceptual model.

The paper findings point towards the need for a holistic frame in overcoming fragmented viewpoints of contemporary management by strengthening the reflective domains of the managerial world.

The limitation of the paper lies in its didactic nature and the specificity of the contextual boundary limiting its ready transferability.

The paper provides a pointer in extending horizons of business or non‐business organizations in opening up their possibilities for achieving holistic managerial perspectives by combining economic, social and other higher order sustainable goals.

The paper's contribution is in its integrative value of some of the key themes of Indian wisdom literature and demonstrating their relevance to the modern management.

Higher market complexity and increasing competitive intensity are forcing traditional trading companies to change their positions in the goods delivery services supply chain by continuously extending the service business through interaction with customers. However, the existing literature tends to be somewhat vague in defining interaction behaviors with different customers and a service strategy for the service integrator wishing to move along the continuum. The purpose of this paper is to identify service strategies that correspond with specific customer demands.

Using multiple methodologies and data sources, the study highlights three different service strategies including resources supply capability, demand management and strategy fit with buys.

The study finds that these strategies have different impacts on competitiveness for different types of downstream enterprises. For large enterprises, resources supply capability and strategy fit are significant factors – while for small and medium‐sized enterprises, resources supply capability, as well as demand management play an important role to supplier's competitiveness.

Based on the research, the paper draws the conclusion that it is important to understand the buyer's demand and offer the service that the buyer really needs.

The purpose of this paper is to explore the role of learning, trust, and innovation in the auto‐component industry in China. The paper traces the shifting parameters of achieving global competitiveness.

Research was conducted with 82 auto‐component manufacturing companies from the Yangtze River Delta region of China. Empirical studies relating to the level of trust in supply and level of learning orientation were conducted based on a conceptual model and a four‐part hypothesis.

The key findings of the research strengthens the argument that the auto‐component manufacturing sector has been noticeably moving away from the old “contract” and “catalogue” mindset to a mindset of “collaborative innovation.”

The paper has a significant practical implication not only for the auto‐component sector, but also for other industries where collaboration and trust are critical.

The authors have developed a number of implications from the findings of this research. It is becoming increasingly important to build a trusting network with designers and manufacturers in order to add value to dramatically shifting industry features.

This paper aims to advance research in the challenging area of achieving competitiveness through supply chain flexibility fit and trust development.

A structured survey questionnaire was administered to a potential list of 773 participants resulting in 348 valid responses. An empirical study was conducted on these responses.

Leveraging of flexibility in supply chain access structures and improving of trust relationships can ensure significant performance improvement.

The research relies on the use of cross sectional data instead of longitudinal data, thereby limiting the generalisibility of the findings.

The strong evidence of relationship between improved performance and capability of supply chain linkages provides Chinese business managers with practical guidelines for improving competitive edge.

The value of the paper lies in the originality of the data and context‐relevant findings. No previous study of this nature had been undertaken in China.