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1 – 10 of 32Jong-Hyeong Kim, Seongseop (Sam) Kim, Saeid Nosrati and Frank Badu-Baiden
The extant literature documents the significance of nostalgia-evoking stimuli in promoting consumer behavior. Despite the prevalent use of nostalgia-evoking stimuli in restaurant…
Abstract
Purpose
The extant literature documents the significance of nostalgia-evoking stimuli in promoting consumer behavior. Despite the prevalent use of nostalgia-evoking stimuli in restaurant service, research on nostalgia-evoking restaurants is significantly lacking. As a result, little is known about customers’ cognitive responses toward nostalgia-themed restaurant stimuli and their influences on customer loyalty behavior. Thus, grounded in an extended stimulus-organism-response model, this study aims to examine the role of nostalgia-evoking restaurant stimuli in explaining an integrated model focusing on nostalgia, in relation to local food consumption value, familiarity with nostalgia-triggering restaurants and loyalty and continued patronage.
Design/methodology/approach
The authors collected data from 544 Taiwanese customers at nostalgia-themed restaurants. Using PROCESS (Model 6), the direct and indirect effect of nostalgia-evoking restaurant stimuli on loyalty and continued patronage were examined.
Findings
The confirmatory factor analysis results showed that five domains of restaurant attributes (i.e., service staff, exterior and interior design, furniture and tableware, local food and atmosphere) are nostalgia-evoking stimuli. The authors also found that these nostalgia-evoking stimuli significantly affected customer loyalty indirectly, through customers’ consumption value and familiarity.
Practical implications
The results of this study help identify the importance of nostalgia-generating cues in nostalgia-themed restaurants and their roles in postpurchase behaviors. The outcomes contribute to an improved understanding of how to exploit nostalgic sentiments in nurturing diners’ consumption value, maintaining customer loyalty and generating greater profits.
Originality/value
To the best of the authors’ knowledge, this is one of the few studies examining restaurant attributes evoking nostalgia and explaining the mechanism by which nostalgia-evoking stimuli affect consumer behavior.
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Kent Adsbøll Wickstrøm and Torben Eli Bager
This study examines the relationship between small-firm managers' propensity to participate in a growth-oriented training program and their subsequent program outcome in terms of…
Abstract
Purpose
This study examines the relationship between small-firm managers' propensity to participate in a growth-oriented training program and their subsequent program outcome in terms of strategic reorientation. From a policy perspective, this relates to the important question of what benefit would come from recruiting managers who are normally not easily recruitable for training programs.
Design/methodology/approach
A control group design including pre- and post-training surveys is used to assess the effects of a large-scale management training program. Accounting for selection bias, the difference-in-difference method, together with propensity score matching, was applied to assess average program effects. The matching-smoothing method was used to assess heterogeneity in program effects associated with participation propensity.
Findings
Overall, program participation associated positively with change in strategic orientations. This effect was especially pronounced for managers with either low or medium to high inclinations for program enrollment, while diminishing in the modest to medium range.
Practical implications
The findings have important practical implications for selection of target groups and recruitment strategies in relation to small-firm management training programs. From the results, recruitment strategies may effectively include managers with either high or low participation propensities, rather than aiming to “fill up” with managers with moderately low participation propensity.
Originality/value
Several extant studies have examined average treatment effects from small-firm training programs. Yet there has been a lack of examination of the extent to which participation propensity modifies the effect of training on outcomes. This study brings new knowledge of the direction and magnitude of such heterogeneous training effects.
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Christopher R. Reutzel, Carrie A. Belsito and Jamie D. Collins
The purpose of this paper is to add to the small but growing body of research examining the influence of founder gender on new venture access to venture development programs.
Abstract
Purpose
The purpose of this paper is to add to the small but growing body of research examining the influence of founder gender on new venture access to venture development programs.
Design/methodology/approach
Hypotheses were tested utilizing a sample of 482 nascent technology ventures which applied for admittance into a venture development organization headquartered in the southern region of the United States from March 2004 through February 2016.
Findings
Findings suggest that female-founded applicant ventures experience a higher likelihood of acceptance into venture development programs than male-founded applicant ventures. Results further suggest that social attention to gender equality reduces this effect for female-founded applicant ventures. Findings extend the understanding of the gendered nature of high-technology venturing and venture development organizations.
Research limitations/implications
The findings of this study may not generalize to new ventures operating in other contexts (e.g., non-U.S., low-tech, and other venture development programs). Additionally, this study's design and data limitations do not allow for the establishment of causality or address founder motivations to apply for acceptance into venture development programs.
Originality/value
This study adds to empirical findings regarding the influence of founder gender on new venture acceptance into venture development programs by developing and testing competing hypotheses. This study also extends extant research by examining the moderating effect of social attention to gender equality on the hypothesized relationships between founder gender and acceptance into venture development programs.
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The purpose of this study is to review cyberbullying incidents among students in higher education institutions (HEIs). Cyberbullying has become a threat to students' wellbeing as…
Abstract
Purpose
The purpose of this study is to review cyberbullying incidents among students in higher education institutions (HEIs). Cyberbullying has become a threat to students' wellbeing as it penetrates one life due to the pervasive availability of digital technologies.
Design/methodology/approach
Through a bibliometric analysis, this study analyzes 361 journal publications from the Web of Science (WoS) based on bibliographic coupling and co-word analysis.
Findings
Significant themes were found related to cyberbullying in HEIs, particularly related to the impact and determinants of cyberbullying on students. Bibliographic coupling produces three clusters on the current research fronts, while co-word analysis produces four clusters on the prediction of future trends. Implications of this phenomenon warrant comprehensive intervention by the HEIs management to dampen its impact on students' wellbeing. Findings would enhance the fundamental understanding through science mapping on the prevalent and potential incidence of cyberbullying.
Practical implications
Crucial insights will benefit the government, HEIs’ management, educators, scholars, policymakers and parents to overcome this dreadful phenomenon of cyberbullying. Several managerial interventions and mitigation strategies are proposed to reduce and control the occurrence of cyberbullying.
Originality/value
This study presents a bibliometric review to uncover the knowledge structure of cyberbullying studies in HEIs.
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Laura Galloway, Esinath Ndiweni and Rebecca Stirzaker
This article explores the use of informal socio-cultural practices to mitigate formal institutional voids in a qualitative study of informal self-employment in Bulawayo in…
Abstract
This article explores the use of informal socio-cultural practices to mitigate formal institutional voids in a qualitative study of informal self-employment in Bulawayo in Zimbabwe. Informal socio-cultural values and practices such as ubuntu and indaba were observed to be making meaningful contribution to business and lives. Development of formal institutions as a consequence was not observed though. The article proposes that economic development efforts might best serve communities in sub-Saharan Africa by facilitating institutional development that converges with local socio-culturally informed practices rather than focus on attempts to absorb informal work into a homogenously understood formal institutional system.
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