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To examine the relationship between online comments, merchant replies and online sales of tourism products and focus on the moderating role of tourist destination.

This article uses crawler technology and regression analysis methods.

The researchers found the following: (1) The number of pictures uploaded with online comments, the number of merchant replies and the length of merchant replies have a significant positive effect on sales of tourism products, while the length of comments and the similarity of merchant replies negatively affect sales of tourism products. The emotional scores of the reviews do not significantly affect sales of tourism products. (2) Tourist destination moderates the relationship between user comments and sales of tourism products. The length of comments has a greater negative effect on sales of domestic tourism products, while the number of comments has a greater positive effect on sales of overseas tourism products. (3) Tourist destination moderates the relationship between merchant replies and sales of tourism products. Consumers who choose domestic tourism products pay more attention to the interactivity reflected by merchant replies (e.g. number and length of merchant replies), while consumers who choose overseas tourism products hope to receive replies that are more useful, such as reply similarity.

The research conclusions enrich the relevant research in the field of online review research and has practical significance for how companies increase sales of tourism products.

Augmented reality is one of the technologies that developed and became widespread, especially after the 2000s. It is seen that innovations such as 3D virtual reality glasses, artificial intelligence-supported smart chatbots that communicate with customers in a virtual environment, keyless hotel systems, the Internet of Things, augmented reality applications, smart personal assistants, digital infrastructure concepts and face recognition systems are used in tourism businesses. The place and use of augmented reality technologies in tourism enterprises are discussed in this study. This study was evaluated from the perspective of UTAUT2. The purpose of this study is to examine the usability of augmented reality technologies in tourism businesses.

Within the scope of the study, interviews were held with augmented reality application developers, digital marketing agencies and accommodation business managers. The obtained data were processed with the MAXQDA analysis program.

It has been determined that augmented reality is a useful and informative technological tool for tourists, it can help sales, promotion and marketing activities, and its usability potency in accommodation businesses is high.

When the literature is reviewed, it is understood that the studies that apply to the opinions of the application developers and the managers of the accommodation establishments are limited. Therefore, this study has been prepared to contribute to the literature in this respect. This study examines and discusses the use of augmented reality technologies in tourism enterprises, the benefits and difficulties they will create from the perspective of application developers and accommodation business managers and their place in tourism enterprises. This study was evaluated from the perspective of UTAUT2. There is a need for research developed using UTAUT models in technology acceptance studies. In this respect, it will contribute to the literature.

With the growing economic impact of e-commerce and the increasing trend of omnichannel mode, more considerate services can be provided to customers. This paper aims to explore the optimal practice of business strategies and enrich the research content of marine tourism omnichannel.

This paper studies the optimal practice of bundling pricing and service effort strategies between two tourism suppliers (TSs) and a travel agent (TA) who distributes complementary products in marine tourism omnichannel considering joint efforts of both sides. This study develops five models by Stackelberg and Nash game and introduces the revenue-sharing contract. All outcomes/results are analyzed and the corresponding numerical and sensitivity analyses are conducted to derive more managerial implications and business insights.

The main findings show that bundling price is directly proportional to inter-channel integration coefficient and service effort level coefficient, and inversely proportional to the price elasticity coefficient. TA tends to provide a higher level of service effort than TSs when TA plays a dominant role. Improving the service effort level unduly leads to a decline in profits. Moreover, TSs and TA can reach a win-win situation under the coordination mechanism and the marine tourism omnichannel can achieve the best performance.

A novel and useful approach towards joint equilibrium decisions of bundle pricing and service efforts in marine tourism omnichannel with complementary tourism products under different operational strategies is proposed.

This study aims to explore how inter-organizational systems (IOSs) drive tourism businesses to a new normal based on the resource-based view through the supply chain of tourism and information and computer technology used in IOSs.

Data were collected from the management of tourism businesses, and stratified sampling was used in the study. The authors selected 1,000 travel agencies as the study sample, mailed the research questionnaire to their managers and received 252 completed questionnaires. The authors analyzed the data using the partial least squares approach.

IOS is seen as a transformational service mechanism that provides a dynamic support weapon for members of the tourism supply chain. Tourism businesses should look for suppliers providing comprehensive services through IOS, excellent quality tourism products and customized tourism products to enhance the competitiveness of tourism businesses in the new normal.

This study provides an industrial marketing research perspective on tourism businesses facing the challenges of the new normal. For tourism businesses, technological innovation allows for changes in the strategies and procedures for their transformation and improves the business model of tourism businesses in the new normal.

Based on social cognitive theory, this study aims to explore the psychological mechanism behind consumer verification behavior following tourism e-commerce live-streaming.

Based on grounded theory, data were collected through 20 semi-structured in-depth interviews and analyzed.

This study identified that companies commonly use reminder messages and secondary promotions to facilitate the verification of tourism live-streaming products. Throughout this process, consumers undergo various psychologies related to verification. Specifically, they experience four positive verification psychologies: fear of missing out, anticipated emotions, status self-esteem and promotional perception. They also encounter two negative verification psychologies: psychological reactance and invasiveness. In addition, environmental factors such as the type of tourism live-streaming products and tourism destinations, along with individual trait factors like cognitive miserliness, tourism experience, autonomy, regulatory mode and impulsiveness, play significant roles in shaping verification behavior. These factors collectively influence the formation of verification behavior.

This study can provide recommendations for tourism companies to conduct marketing events following live-streaming. It is one of the earlier comprehensive studies discussing how to promote verification behavior following tourism e-commerce live-streaming. It helps to understand the psychological mechanism underlying the formation of verification behavior.

The aim of this paper is to identify reasons for current quality problems in tourism and possible ways of enhancing tourism quality. To attain this goal, recent initiatives directed at quality improvement in tourism are first presented. Primary and secondary data have been utilised to achieve this. Systems theory is utilised in order to recognise the reasons for current quality problems. Evaluation of quality management processes is based on Dale and Plunkett’s model of levels in the evolution of quality management. The SERVQUAL model and the benchmarking technique are critically evaluated. The existence and inability of closing the tourism quality perception gap and the tourism quality control gap have been identified as chief causes of private sector tourism quality systems ineffectiveness. Three conditions of tourism quality enhancement have been formulated and a new tourism quality system that complies with these requirements has been proposed. A need for establishing a Total Quality Tourism Consortium as a formal body is emphasised.

With the emergence of big data analytics and the importance of analytics-driven decisions, the travel industry is swiftly jumping on and adopting the bandwagon. However, research in this domain is limited. Accordingly, the present research seeks to understand how big data analytics capabilities (BDAC) add value to tourism supply chains (TSCs) and can dynamic capabilities (DC) improve the triple bottom line.

Data from 218 valid responses were collected from different Indian tourism industry units. Confirmatory factor analysis (CFA) was applied to confirm the constructs, followed by partial least squares structural equation modelling (PLS-SEM) to check the mediating effect of DC on TSCs performance.

The findings show that BDAC significantly influence the performance of TSCs and that DC plays a critical role in strengthening the impact of BDAC on TSCs' economic performance. These results corroborate that DC plays a key moderating role.

This study contributes significantly to the tourism sector in India, where tourism is a key contributor to the country's gross domestic product. Theoretically, this study contributes to the resource-based view (RBV) and practically encourages professionals in the tourism sector to promote the use of BDAC to enhance the performance of TSCs.

The originality of the study is that it has tried to comprehend the moderating role of dynamic capabilities which impact BDAC to improve TSC performance.

The aim of this paper is to investigate how social networks can become the main tool for achieving fast and detailed information for the choice of tourism destination, in order to deeply understand the benefits of these media for promoting tourism destinations in a global perspective, reaching a wider range of potential visitors, and developing ad hoc and marketing strategies with benefits for competitive advantage on the market.

The research focuses on an extended Technology Acceptance Model (TAM) which also integrates the constructs e‐word‐of‐mouth communication and enjoyment. In particular, 1,397 experience users have been involved.

The main findings are related to the key role of e‐word of mouth communication on both the perception of usefulness and the attitude towards the use of social network as powerful tool for the choice of tourism destinations; as well as to enjoyment which underlines the role of the fun provided by the social network and represents a stronger predictor for consumer attitude and tourism behavior intention.

This research does not focus on a specific tourists' destinations, thus the presence of different destinations may affect consumers in different ways, according to their involvement towards to a particular destination. This study contributes to deepening the scientific debate on the tourist's destinations.

The findings of this research support the development of tourism marketing and communication strategies focused on the online contexts as factors capable of influencing tourists' behaviour in a more efficient way.

This paper focuses on the web‐based technologies, like social media, in order to deeply understand to what extend tourists accept the usage of these technologies for the choice of destination, by providing issues for researchers and practitioners. The present research is of a multidisciplinary value, by linking business science, psychology and social science.

In the context of circular economy, tourism resources development and integrated marketing need to interact with multiple businesses, data processing with big data technology, and in the information age, the best means of integrated marketing is to integrate business through an information platform. The research purpose of this article is to improve the intelligence of the tourism platform by constructing an OR model, integrate information and improve the data processing effect in an all-round way through data mining.

This study builds the business interaction in the form of OR (operations research model) model and combines this model with the e-commerce platform to build an online travel consumption model based on the user's online operation mode.

With the development of the times and the upgrading of industries, tourism and other industries have provided new tourism resources and tourism methods for human beings by virtue of the beautiful environment, special experiences and colorful stories and related industries have been related to the tourism industry based on natural resources, customs and folklore and agricultural experiences. By identifying important nodes with high connectivity in the social network, the weighted centrality algorithm can mine the importance of interest tags.

In addition, this research builds a test platform for model performance analysis and integrates various factors. The results show that the model constructed in this study can further promote the development of tourism, improve the efficiency of tourism resources, provide marketing effects and meet the circular economy theory.

The purpose of this study is to address one of the main issues in Russia’s efforts to enhance tourism competitiveness: to educate a qualified workforce at the university level.

A survey of tourism professionals was conducted to assess importance and performance toward a set of hospitality- and tourism management-related skills and competences. An importance-performance analysis was performed to identify relative strengths and weaknesses.

Russian professionals need improved competences with respect to sustainable management, marketing and research skills.

The study is limited to surveying professionals in the western part of Russia (St Petersburg, Moscow, Krasnodar and Sochi). Nevertheless, its implications for curriculum reform and development should be considered in the whole country.

The study identifies specific areas for Russian universities to address and focus on in their curriculum reform and development efforts.

Better education at universities enhances students’ employability at the time that supports tourism firms to perform better. Both together help to boost tourism destination competitiveness and sustainability, favoring progress and socio-economic development.

Few studies have addressed human resource development in Russia. This study investigates the need for developing skills and competences in hospitality and tourism in Russia. This country has a significant potential for tourism development. Other countries with a developing tourism sector should benefit from the results of this study.