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The increasingly complex business-to-business (B2B) sales process necessitates that sales managers strike the right balance between appropriate resource allocation, while also maintaining the profitability of the organization. While previous research has mainly focused on how changes in the business environment pose distinct challenges to salespeople, very little research has focused on how sales managers should react to these complex situations. Drawing upon the extant sales research, this paper aims to point to a gap in the literature of how sales managers deal with the complexity associated with the sales process and deal with the same.

Methods from the grounded theory research approach were used to conduct 18 in-depth interviews with B2B sales managers. Purposive sampling was used to identify the participants.

A taxonomy of sales situations that reflects the changing complexity of the sales function and how sales managers need to orchestrate their resource allocation decisions to ensure appropriate value capture from B2B relationships emerged within the themes. This paper highlights four fundamental tenets of sales situations that account for both the complexity of the sales process and the value appropriation challenge that sales managers face.

The taxonomy will help sales managers have a better understanding of the changing complexity in the B2B sales process and help them with decisions making. Sales managers can orchestrate their resource allocation to achieve value appropriation.

This paper develops a new taxonomy of the sales situation. It unravels the changing complexity of the B2B sales process and discusses how value appropriation can be achieved by sales managers.

Key account management (KAM) programmes are a way for companies to develop existing relationships and increase sales, thus being proactive and searching for opportunities (which is often expected of KAM). It is also a way to meet changing customer demands arising from changes in purchasing strategy, buyers' mergers and acquisitions and the search for synergies in order to reduce costs. The purpose of this article is to analyse different key account management programmes on how they manage the sales process complexity and customer expectations.

The paper draws on qualitative data collected during a field study of ABB and six of their major customers, based on annual or biannual interviews with 50 individuals within ABB from 1996 to 2006 and three to ten individuals from each of the customers. Interviewees included corporate managers, key account managers and sales personnel/project managers. The customers involved in the study belonged to mining, automotive, process equipment manufacture, building technology, energy production and telecommunication sectors.

In this study three different programmes are identified and analysed: the proactive programme – which is driven by sales opportunity; the reactive programme – which is driven by customer demands; and the organisation‐based programme – which is driven by the belief in customer‐centric organisational units.

The paper identifies sales aspects (complexities) of KAM programmes that are handled in different ways by different types of programmes.

With an empirical base the paper provides a basis for understanding the reasons behind the establishment of several KAM programmes in the same corporation.

The aim of this paper is to examine when it is appropriate to provide dedicated support for a sales activity, and in cases where support is desirable, to explore the choice between core team support and external support.

Sales transactions typically require a diverse range of sales activities, including customer contact, scheduling appointments, internal meetings, processing orders, and preparing financing applications. This research develops a framework for understanding how to structure sales support for specific sales activities.

Each sales activity has four dimensions, i.e. workload, customization, complexity, and prequalification risk. Support structure (self‐support, core team support, and external support) moderates the influence of the four sales activity dimensions on sales activity performance and salesperson role stress. These, in turn, impact overall sales performance.

This research presents a broad conceptual model of sales support structure. Further research should test this framework using empirical data.

Normative recommendations are made for managers about how to allocate sales activities to sales support.

This research proposes four relevant dimensions of sales activities that should be considered when allocating sales activities to members of the selling center. The framework will help managers, academicians, and business students understand how sales support structure impacts sales performance.

The purpose of this study is to identify crucial and new product selling challenges in the Information and Communication Technology (ICT) sector for the companies operating in Business to Business (B2B) sales setting.

This study uses qualitative techniques of focus group discussion, semi-structure interviews and thematic content analysis to explore crucial and new product selling challenges. Total interpretive structuring modeling (TISM) is used to create a hierarchy amongst the factors and interpret the relationships amongst them.

This study identifies crucial challenges for the ICT sector. The TISM framework helped in identifying variables and explained the relationship between the identified variables.

The findings may have been affected by the small size of the sample, the research was restricted to Indian market only and the result would have varied across cultures and different domains.

Companies in the ICT sector are eager to develop new products but fail to sell it. Salespeople play a crucial role in diffusing the new product in the market. Addressing the challenges faced by salespeople will improve not only the sales of the new product but also the overall the operational efficiency of the sales force.

Although several studies have suggested that sales force is the major contributing factor to new product success, few studies have focused on the role of salespeople in new product launch, particularly with respect to challenges in new product selling.

This is the first study to identify new product selling challenges in the ICT sector.

The purpose of this study is to understand one portion of the sales ecological system. This paper focuses on the mesolevel or intra-organizational system that includes the sales and marketing functions. This paper examines distinct tensions at three levels of the firm’s hierarchy and the mechanisms used to manage the tensions.

The authors use a qualitative data collection. A discovery-oriented process is used to understand the interconnections that exist among marketing-sales dyads at three organizational levels across several firms.

This paper uncovers distinct tensions and defenses exhibited by managers at each hierarchical level and this paper presents mechanisms that can are used to reduce the tensions.

The multi-level perspective demonstrates the value of examining the intra-organizational aspect of the sales ecosystem. This paper uses a qualitative approach to highlight that sales-marketing tensions are unique to each of the hierarchical levels. This paper demonstrates that the tensions are a function of the unique roles each sales and marketing executive has within the organization.

To make the sales and marketing interface more effective, managers need to view tensions across the sales-marketing interface as complementary versus opposing forces. Managers must balance these tensions, rather than fight them and/or select one of the alternatives over the other. This paper suggests that paradoxical thinking may be a valued skillset for managers at each level of the organization.

The study uses a unique qualitative data set that examines the sales-marketing interface across three levels of an organizational hierarchy. Through this approach, this paper delineates specific tensions between marketing and sales within each level of the firm. This paper also describes mechanisms to manage the tensions common within the sales-marketing interface.

Achieving a balance between occupancy and average room rate is now well recognised as a prime determinant of good rooms department performance. Yield management techniques are increasingly used to help maximise rooms department sales revenue. However, it can be argued that the complexity of making available different product offerings to different market segments requires not only consideration of the sales side of the profit equation but of the cost side as well. The nature of the variable costs of accommodation operations is examined and a case study approach is used to describe the contribution derived from different room types. These data are then used to construct a value engineering matrix which can identify successful and not so successful areas of operation and suggest ways of improving overall profit performance.

The purpose of this study is to understand how business-to-business organizations use social media during the sales process.

The meta-synthesis steps methodology (Hoon, 2013) was applied.

This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization.

The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

The purpose of this article is to provide a framework for any organization to follow in designing training programs by describing a hypothetical sales training model linked to an organization’s strategic focus. Training strategy shapes the type of training programs provided by organizations. What influences an organization’s training strategy is important to understand if we are to grasp the valuable role training plays in the long-term performance of the organization. Strategic focus provides a framework for organizations to follow when creating specialized training programs. This paper represents an initiative to help put in a broader and clearer context an organization’s strategic focus from which training program initiatives originate. Furthermore, the paper examines how strategic focus influences an organization’s decisions regarding the specific purposes, content and frequency of training. The paper identifies and describes several important dimensions of the conceptual model, as well as the interconnectedness among the dimensions.

This paper describes the link between sales training and an organization’s strategic focus. The use of a conceptual model linking strategic focus with a training program provides a “big picture” perspective showing the link between an organization’s vision and the role training plays in helping to realize this vision. The conceptual model shows the cause and effect link between the strategic focus and the development of training programs.

The model demonstrates how practitioners can move from a strategic, conceptual focus to deliver a training program that represents the ability to implement strategic intent.

The conceptual model shows the cause and effect link between the strategic focus and the development of training programs.

The value of this conceptual model is to demonstrate the ability to link strategy to specific business activities associated with the implementation of strategy.

Technology may produce disruptive changes and market turbulence in any industry. Organizational inertia becomes relevant as a factor that adversely affects organizational transformation; this study aims to examine how to overcome it and its consequences to firms.

The model estimation with seemingly unrelated regression and two-stage least square. The authors build a data set of years 2015–2019 from the Lima Stock Exchange firms to test the hypotheses.

In this research, using the evolutionary-ecological theory of Hannan and Freeman, the study shows the consequences of organizational inertia on marketing intensity and subsequently on firms' financial results.

This study presents an inter-functional model that links organizational behavior, marketing and finance functions, through the marketing value chain to overcome organizational inertia and create firm value.

La tecnología puede producir cambios disruptivos y turbulencias en el mercado en cualquier industria. La inercia organizacional cobra relevancia como factor que incide negativamente en la transformación organizacional; esta investigación examina cómo superarlo y sus consecuencias para las empresas.

La estimación del modelo es con regresión aparentemente no relacionada (SUR) y mínimos cuadrados de dos etapas (2SLS). Para probar las hipótesis, los autores construyen un conjunto de datos de los años 2015–2019 de firmas de la bolsa de valores de Lima.

En esta investigación, utilizando la teoría ecológica evolutiva de Hannan y Freeman, el estudio muestra las consecuencias de la inercia organizacional en la intensidad del marketing y, posteriormente, en los resultados financieros de las empresas.

Este estudio presenta un modelo interfuncional que vincula el comportamiento organizacional, las funciones de marketing y finanzas, a través de la cadena de valor del marketing para superar la inercia organizacional y crear valor para la empresa.

This study aims to provide probable future developments in the form of holistic scenarios for business negotiations. In recent years, negotiation research did not put a lot of emphasis on external changes. Consequently, current challenges and trends are scarcely integrated, making it difficult to support negotiation practice perspectively.

This paper applies the structured, multi-method approach of scenario analysis. To examine the future space of negotiations, this combines qualitative and quantitative measures to base our analysis on negotiation experts’ assessments, estimations and visions of the negotiation future.

The results comprise an overview of five negotiation scenarios in the year 2030 and of their individual drivers. The five revealed scenarios are: digital intelligence, business as usual, powerful network – the route to collaboration, powerful network – the route to predominance and system crash.

The scenario analysis is a suitable approach that enables to relate various factors of the negotiation environment to negotiations themselves and allows an examination of future changes in buyer–seller negotiations and the creation of possible future scenarios. The identified scenarios provide an orientation for business decisions in the field of negotiation.