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Article
Publication date: 1 January 2008

1229

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Management Research News, vol. 31 no. 1
Type: Research Article
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ISSN: 0140-9174

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
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ISBN: 978-0-85724-723-0

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