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Article
Publication date: 1 November 2019

Sahar Hosseinikhah Choshaly

This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products.

Abstract

Purpose

This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products.

Design/methodology/approach

Data are collected from 180 individuals in the Mid Valley shopping mall area in Malaysia. It is then analyzed using SPSS and Smart PLS. The measurement model is analyzed using composite reliability, convergent and discriminate validity, while the structural model is used to predict the relationships between variables.

Findings

Results indicate that the relative advantage, trialability and observability are positively related to eco-labeled products purchase intention, while the complexity is negatively related to eco-labeled products purchase intention. However, compatibility is not positively related to eco-labeled products purchase intention.

Practical implications

Marketers should enhance the observability of eco-labeled as it is the most influential attribute affecting eco-labeled products purchase intention. Relative advantages of eco-labeled products are also important to stimulate purchase intention. Marketers could best relate the innovation to context-specific use situations enabling consumers to evaluate the use consequences of the innovation, and therefore, may assess its particular benefits.

Originality/value

It explores the potential of a theoretical framework based on innovation diffusion theory to explain eco-labeled products purchase intention.

Details

International Journal of Innovation Science, vol. 11 no. 4
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 28 August 2018

Sahar Hosseinikhah Choshaly and Marva Mirabolghasemi

The purpose of this paper is to examine the impact of Libqual+™ dimension (affect of services, information control and Library as a place) on user satisfaction at…

Abstract

Purpose

The purpose of this paper is to examine the impact of Libqual+™ dimension (affect of services, information control and Library as a place) on user satisfaction at Universiti Kebangsaan Malaysia (UKM).

Design/methodology/approach

Data were collected using a sample of 100 students and it was analyzed using SPSS and SmartPLS. The measurement model was analyzed using composite reliability, convergent and discriminate validity while the structural model was used to predict the relationships between variables.

Findings

The results indicated that services, information control and library as a place have a significant and positive impact on the overall satisfaction of library users, with affect of services being the most important predictor of library user satisfaction.

Practical implications

Overall, users are satisfied with the services provided by the UKM library. Results from this study will help librarians to make better decisions in providing effective services and fulfilling the library’s vision and mission.

Originality/value

The study provides insight into the UKM University how to use LibQual+™ dimension to improve user’s satisfaction.

Details

Library Management, vol. 40 no. 3/4
Type: Research Article
ISSN: 0143-5124

Keywords

Article
Publication date: 15 December 2020

Sahar Hosseinikhah Choshaly and Marva Mirabolghasemi

Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level…

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Abstract

Purpose

Viral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level of information, level of entertainment, irritation level and source credibility) on the purchasing intention of eco-labelled products.

Design/methodology/approach

The sample consists of a total of 200 shoppers in Hyperstar store in Tehran located in the Tehran Pars area. Data is analysed using descriptive analysis and structural equation modelling technique using Smart partial least squares 3.0.

Findings

Findings indicate that informativeness, entertainment and source credibility are positively related to the purchase intention of eco-labelled products, whereas, irritation is negatively related to the purchasing intention of eco-labelled products.

Practical implications

This study provides directions for green marketers to develop meaningful communication tools to make customers more knowledgeable about eco-labelled products and tries to promote some of the positive associations that consumers have through green viral communication behaviours.

Originality/value

This study offers empirical insights from the perspective of an emerging economy on the determinants of purchase intention of eco-labelled products.

Details

Journal of Islamic Marketing, vol. 13 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 26 February 2021

Marva Mirabolghasemi, Reyhaneh Shasti and Sahar Hosseinikhah Choshaly

The purpose of this paper is to investigate factors influencing English as foreign language (EFL) learners’ satisfaction using learning management systems (LMS) in blended…

Abstract

Purpose

The purpose of this paper is to investigate factors influencing English as foreign language (EFL) learners’ satisfaction using learning management systems (LMS) in blended learning.

Design/methodology/approach

This study conducted a survey method among 164 intermediate EFL learners of Safir Language Academy in Iran. Survey data were analyzed using the partial least squares (PLS) method, while Smart PLS was used to test the hypotheses and to validate the proposed model.

Findings

The results indicated that teaching presence, cognitive presence, information quality and system quality affect satisfaction of blended learning. However, there is not a significant relationship between social presence and learners’ satisfaction in blended learning using LMS.

Research limitations/implications

This study proposes a comprehensive model which has been developed using the indicators of community of inquiry model, system quality and information quality to contribute to our understanding of key factors impacting EFL learners’ satisfaction.

Originality/value

The outcome will help academic institutions to provide effective English-medium instruction for the enhancement of EFL learners’ satisfaction and a basis for factors influencing EFL learners’ satisfaction in blended learning.

Details

Interactive Technology and Smart Education, vol. 18 no. 1
Type: Research Article
ISSN: 1741-5659

Keywords

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