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This chapter aims to shed light on the role that a sustainable orientation plays in strengthening the relationships between global consumers and online brands. Despite many previous studies about the importance of sustainability considerations for national consumers’ brand commitments and purchase intentions, there is a lack of empirical studies focussing on this relationship from a global consumer perspective. A pre-study (consisting of focus group discussions) and a widely distributed international survey with responses from 74 countries show mixed results. Whereas the results from the focus groups imply that a sustainable orientation influences both global consumers’ purchase intentions and brand commitments towards online brands, the survey results imply that global consumers’ sustainable orientations do not affect purchase intentions directly, even though they influence brand commitments. An implication of these results is that an international online brand’s possibility to portray a sustainable orientation plays an important role in strengthening the relationship with global consumers, especially regarding brand commitment.

Using Chiang Mai Night Safari, Thailand as a case, this research is to understand the relationship between service quality, place attachment, tourist satisfaction, and tourist loyalty. A two-stage sampling approach is used while proportionate stratified sampling is applied to determine the strata sample size. A convenient sampling approach selects the participants within each stratum that involves choosing every element after a random start. Four hundred of 450 questionnaires are usable and analyzed the study. The result suggests an effective intermediary between service quality and tourist satisfaction. This study also adds managerial implications concerning service/product differentiation and competitive advantage over competitors. Meanwhile, future studies on destination personality uniqueness of destination emotions are suggested.

Human presence tends to decrease biodiversity and often results in the local extinction or even global extinction of megafauna. The focus here is on how humans have affected wolf populations in what are now known as the contiguous 48 United States. While the arrival of indigenous peoples to the region produced the extinction of some species and a reduction in wolf populations, the cultural values and economic system, i.e., capitalism, utilized by the European invaders led to anthropogenic decimation of wildlife species on an unprecedented scale and the near local extinction of wolves. Although capitalism almost led to the local extinction of wolves in the contiguous 48 US states, it also produced an educated, affluent urban class concerned with protecting endangered species. Unlike farmers and ranchers, this urbanized class does not view wildlife as a potential economic threat. The vast majority of contemporary Americans, i.e., 96%, do not engage in sport hunting, so most do not view apex predators as unwanted competitors for game species. Moreover, many individuals who belong to the urban affluent class, even those who do not engage in wildlife viewing or other forms of outdoor recreation, value biodiversity. Since the late twentieth century, this has resulted in the preservation of existing wolf populations and reintroducing wolves to some of their historical ranges. These trends are likely to continue in the coming decades. However, capitalism should not be viewed as a system that initially decimated wolf populations and eventually created an economic class that saved them. It is argued that, due to its growth imperative, if left unchecked, capitalism will ultimately destroy wolves and many other species that have been granted temporary reprieves from extinction.

Recent decades have witnessed a rising concern regarding the prosperity of the environment and utilisation of resources. A sustainable approach is being promoted in all sectors. In the field of tourism, sustainable tourism is widely discussed among researchers and practitioners. On the other hand, luxury tourism is criticised for lavish resource utilisation to serve the few luxury tourists. There is a need to include sustainability in luxury tourism to benefit the environment, local communities, tourist destination and luxury tourists. However, sustainable luxury tourism is an emerging concept and needs more investigation. This chapter attempts to present the existing knowledge about sustainable luxury tourism by implementing a systematic literature review. Further, the opportunities and challenges associated with sustainable luxury tourism are being highlighted. This study has identified the factors that need to be considered to promote sustainable luxury tourism. Moreover, suggestions of the researchers are being presented to serve as guidelines. This study includes an example of the Diphlu river lodge, which has practised sustainable luxury tourism for many years. The viewpoint of luxury tourists are being understood by analysing the reviews of tourists from TripAdvisor using NVIVO-12 qualitative data analysis software. The combination of literature review and practical information provides insight into sustainable luxury tourism.

This chapter presents a research paper with empirical investigation on tourism experiences specific to heritage attractions. It analyses the five principles of experience economy within the context of heritage attractions. The study aims to find out if heritage attractions are using the principles of experience economy to provide a fulfilling experience for visitors. The principles of the experience economy are having consistent theme, using positive cues, eliminating negative cues, offering memorabilia, and engaging the five senses.

The survey method was used to collect data from three separate heritage attractions in Jamaica. Frequency distribution was used to determine the observations in the sample.

Results of the study reveal that majority of visitors either agree or strongly agree that many of the elements comprising the principles of experience economy are in place. One similar drawback among the attractions is that they all use visual and aural messages which can distract or contradict the theme and consequently visitors’ experience.

A limitation of the study is that it did not take into consideration the relationship between visitors’ experience and their expectations as well as visitor satisfaction.

This study will inform management of heritage attractions of the importance of having implementing the principles of experience economy so as to provide a fulfilling experience for visitors.

Through observing the use of iPhone and iPad by a child between the ages of two and four years and a half, this study presents accounts on the child’s use of and interaction with these devices, as well as her interaction with the physical environment.

Unstructured, naturalistic observation was employed in this study. The study is grounded in theories of user engagement with digital and physical objects.

A child’s interaction with touch-based devices does not deter the child from engaging effectively with the physical environment or from activities centered on creativity and interpersonal engagement. A child is able to move back and forth seamlessly between the physical and digital environments.

Findings from this study could help parents, educators, and system designers understand why and how toddlers and preschoolers use and engage with touch-based devices, as well as the kind of tasks they perform.

Studies of toddlers’ or preschoolers’ information behavior and interaction with touch-based devices are scarce. Children born toward the end of the first decade of the twenty-first century are growing up with a propensity to using touch-based devices. This study provides a framework for effective usage of such devices while ensuring all-round cognitive and physical development of the child.

Scholars in Management Learning (Goleman, 1998; Hambrick, 1994; Kayes, 2002; Wegner, 1998) emphasize the importance of providing “real-world” learning opportunities that transcend the theoretical or are academically self-reinforcing. Senge, Kleiner, Roberts, Ross, and Smith (1994, 1997) indicate that to over-come reliance on theoretical models that do not represent organizational reality or management as practiced, inter-disciplinary, action learning, and experiential styles of education are most appropriate as they do not seek to reduce complexity or eliminate paradox. Whittington (1996) refers to this approach to management learning as “management as practiced” and Balogun (2006) uses the term the “management practice turn.”

Building on past debates and incorporating recent knowledge on the revised principles and definition of ecotourism as set out by the Global Ecotourism Network and The International Ecotourism Society, this chapter assesses consumptive activities, such as hunting and fishing, through a lens of authenticity. This examination of ecotourism extends to tourists’ predispositions, ethics, and motivations responsible for their choices of ecotourism destinations, activities, and observable behaviors, which often lead them to personal transformation. As the idea of authenticity gains momentum in marketing, certifications, and regulations, this chapter tackles its significance by drawing from literature on applied constructs such as Ecotourist Predisposition Scale and Ecotourist Ethics Scale, as well as fieldwork experience and research pointing to the historical roots of ecotourism philosophy and practice in Zambia.

Although research on the relationship between culture and female entrepreneurship has developed strong insights, to date limited studies have examined the country-specific factors which may account for variance in women entrepreneurs' behaviour and subsequent outcomes. Therefore, this study attempts to close this gap through taking a closer look at the country-specific cultural factors creating differences in female entrepreneurs' behaviour and business strategies within the context of Turkey and the United Kingdom. In light of previous studies examining the impact of social institutions, this chapter adopts a survey approach to examine whether the networking strategies, growth orientation, perceived impediments, lifestyle choices and business structures of well-established female entrepreneurs vary between these two different cultural environments. In total, 240 females participated in this study with 120 from each country. The macro-cultural environments within the case countries are described through the application of Hofstede's Culture Model.