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Article
Publication date: 29 April 2020

Saeed Samiee

The purpose of this paper is to present an overview of the intersection of research into international marketing (IM) and the internet, seeking areas where knowledge is…

Abstract

Purpose

The purpose of this paper is to present an overview of the intersection of research into international marketing (IM) and the internet, seeking areas where knowledge is developing, and where further research is required.

Design/methodology/approach

The study utilizes an integrative review of the extant literature.

Findings

The study identifies the role of the internet as a tool for competitive advantage and internationalization. In considering these aspects of the internet within IM, the necessity for establishing a foreign market presence is also examined. Further, it is asserted that the internet’s influence on internationalization is largely through exporting of products and digital services.

Originality/value

The paper offers a new perspective on the issues emerging in the literature in terms of IM and the internet, and identifies new avenues for future research.

Details

International Marketing Review, vol. 37 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 26 February 2019

Saeed Samiee

The purpose of this paper is to explore global brands, global consumer culture (GCC) and globalization, and offers a thesis in line with Steenkamp (2019) regarding the…

Abstract

Purpose

The purpose of this paper is to explore global brands, global consumer culture (GCC) and globalization, and offers a thesis in line with Steenkamp (2019) regarding the world’s continued move toward greater integration.

Design/methodology/approach

The study examines the three concepts articulated by Steenkamp (2019): global brands, GCC and globalization.

Findings

Globalization is often thought of as a necessary condition for the existence of global brands and GCC. However, global brands existed long before the transition toward an increasingly integrated world. Further, global branding is related to the development of GCC as an intermarket segment. The paper also highlights the absence of an operational definition for global brands and the overemphasis on consumer brands as the drivers of much of the research in global branding and GCC.

Originality/value

The paper offers a different perspective on the GCC phenomenon, and identifies new avenues for future research.

Details

International Marketing Review, vol. 36 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 13 September 2011

Peter Magnusson, Stanford A. Westjohn and Srdan Zdravkovic

The purpose of this paper is to present a rejoinder. The rejoinder is written in response to the commentaries provided by Saeed Samiee and Jean‐Claude Usunier on the…

Abstract

Purpose

The purpose of this paper is to present a rejoinder. The rejoinder is written in response to the commentaries provided by Saeed Samiee and Jean‐Claude Usunier on the authors’ original research piece: “‘What? I thought Samsung was Japanese’: accurate or not, perceived country of origin matters”.

Design/methodology/approach

The rejoinder is organized into three separate sections. The first section identifies areas of agreement between the authors, and Samiee and Usunier. The second section responds directly to the empirical and conceptual criticisms levied by Samiee and Usunier and clarifies the authors’ contribution. The rejoinder concludes by identifying areas of future research that may help further advance the field.

Findings

In addition to responding directly to the criticism of the original study, perhaps more importantly, the authors note several areas of common ground. First, there is agreement that future country‐of‐origin (COO) research designs must be careful to not artificially expose subjects to country cues that the consumer otherwise may not have considered. Second, in a globalizing world, brand origin perception appears to be more important than “made in” labels.

Originality/value

The authors do not consider the COO field outdated or irrelevant, but rather that it is a vibrant field of considerable interest to both practitioners and researchers. There is much still to be learned, and the authors hope the original research study and the ensuing debate have sparked fresh ideas and will lead to a continued effort in this interesting research field.

Details

International Marketing Review, vol. 28 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 1 February 2002

Saeed Samiee and Peter G.P. Walters

Explores perceptions of exporting education in sporadic and regular exporting firms as a means of enhancing organizational knowledge to improve the firm’s long‐term…

Abstract

Explores perceptions of exporting education in sporadic and regular exporting firms as a means of enhancing organizational knowledge to improve the firm’s long‐term competitive advantage in global markets. Export development and performance are dependent on the acquisition and utilization of relevant knowledge in exporting. An analysis of sporadic and regular exporting firms’ views toward formalized export education programs that contribute to long‐term organizational knowledge is the central focus of this study. Results indicate that sporadic and regular exporting firms, although similar in many respects, vary significantly with regard to export planning activity, educational attainment of employees, export proportion of sales, and exporting experience. In addition, sporadic exporters are less interested in formal export education programs and are more reliant on the government as a source of exporting knowledge and information. The types of information offered through such sources frequently do not lead to a sustainable competitive advantage in exporting and make only a limited contribution to organizational learning. A discriminant model correctly classifies 86 per cent of exporting firms into sporadic and regular groups. Discusses conclusions and managerial implications.

Details

International Marketing Review, vol. 19 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 28 April 2020

Rudolf R. Sinkovics and Noemi Sinkovics

The authors critically examine the paper by Samiee (2019, this issue) “International marketing and the Internet: A research overview and the path forward” and offer an…

Abstract

Purpose

The authors critically examine the paper by Samiee (2019, this issue) “International marketing and the Internet: A research overview and the path forward” and offer an appraisal of its merits as well as thoughts for further development of research on advanced information and communication technologies (ICTs) in international marketing.

Design/methodology/approach

This paper approaches its purpose via a reflexive review of Samiee's paper and continues by offering a content analysis of a broader body of literature which includes internationally oriented papers in international business (IB), international marketing (IM), general management, marketing and strategy (GMS) as well as information systems (IS). The underpinning question is whether and which particular ICT concepts have successfully been adopted in the IM literature and what the inclusion or exclusion of these phenomena may imply for future research.

Findings

The Internet and internationalization implications of the technology have been studied excessively in the domain; however, newer developments such as dimensions of Industry 4.0 or advanced manufacturing, have not yet been widely considered in IB and marketing work. The ramifications for future research are significant in that the understudied modern industrial organization of the contemporary firm in the digital world needs much concerted research focus to be adequately understood.

Research limitations/implications

This paper and the literature review is limited to “international” studies. While this is an appropriate limitation for the purposes of this IM-oriented review, some work in the GMS domain as well as the IS domain will have significant ramification for international firms and IM thinking, despite these papers limited to noninternational firms.

Practical implications

The notion of advanced ICTs, builds on the underpinning Internet technology, and has transformative effects on the way in which (international) firms are organized, studied and performed. The pervasive shifts triggered by advanced ICTs and the reconfiguration of firms to platform providers and system integrators need to be well understood, in order to stay legitimate and as performant in contemporary markets.

Originality/value

Rather than looking at only IM papers, this paper reviews Internet/advanced ICT papers in multiple related fields. Significant novelty in this area comes from IS, by including this discipline in the review, the authors see real diffusion of novel thinking and potential research areas for IM scholars at the interface of ICT and IM.

Details

International Marketing Review, vol. 37 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 13 September 2011

Saeed Samiee

The purpose of this paper is to address the apparent controversy surrounding the relevance of country of origin (CO) and brand origin (BO) lines of research, with…

Abstract

Purpose

The purpose of this paper is to address the apparent controversy surrounding the relevance of country of origin (CO) and brand origin (BO) lines of research, with particular reference to an article authored by Magnusson, Westjohn, and Zdravkovic (MWZ) whose research findings assert that CO matters, irrespective of whether customers can actually recall origins of brands.

Design/methodology/approach

Drawing on the extant literature from academic and business publications, the paper offers evidence regarding the relative unimportance of origin‐related attributes in most purchasing situations. In this context, the paper examines the atheoretic nature of CO research combined with a general lack of realistic managerial relevance, consumers’ impoverished CO and BO knowledge base, and the challenges of using CO as a positioning tool in marketing strategy. Finally, the paper examines some critical research issues regarding MWZ's contribution.

Findings

Country of origin research is not as relevant in customer choice process as some scholars believe and is generally void of meaningful managerial guidelines.

Originality/value

This is a commentary about an International Marketing Review article.

Details

International Marketing Review, vol. 28 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 1 December 1990

Saeed Samiee and Adam Mayo

The relationship between cultural and social elements in Japan andthe presence and maintenance of trade barriers is examined. The EuropeanCommunity and the US had $23…

Abstract

The relationship between cultural and social elements in Japan and the presence and maintenance of trade barriers is examined. The European Community and the US had $23 billion and $60 billion deficits with Japan in 1988, respectively. In particular, the US has experienced a trade deficit with Japan since 1969. Understanding the social and cultural influences is the first step in unravelling the hidden barriers – buyer behaviour, channel relationships, oligopolistic competition, government procurement, regulation and standards, custom valuation codes, intellectual property rights, and industrial targeting. Visible tariff and non‐tariff barriers are also discussed. Strategies for bypassing these barriers are discussed and several examples of how European and American companies have overcome them are offered.

Details

European Journal of Marketing, vol. 24 no. 12
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 1 August 1999

Saeed Samiee

The international market for services grew to $1.2 trillion in 1995 and has been growing at double‐digit rates. The USA possesses the lion’s share of the world’s services…

Abstract

The international market for services grew to $1.2 trillion in 1995 and has been growing at double‐digit rates. The USA possesses the lion’s share of the world’s services exports and stands to gain significantly from lower barriers to trade in services. However, despite the significant progress already made, numerous barriers remain and many countries have not joined the multilateral negotiations for eliminating or lowering existing barriers. This study examines the history of market access and trends, the obstacles to the international marketing of services, and key issues including classification methods and economic, regulatory, and cultural impediments, and offers directions for future research.

Details

Journal of Services Marketing, vol. 13 no. 4/5
Type: Research Article
ISSN: 0887-6045

Keywords

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Article
Publication date: 1 March 1993

Saeed Samiee, Peter G.P. Walters and Frank L. DuBois

Examines the characteristics of firms which undertake exportingunder their own volition and in the absence of external stimuli. In thiscontext, internally‐induced export…

Abstract

Examines the characteristics of firms which undertake exporting under their own volition and in the absence of external stimuli. In this context, internally‐induced export initiation is viewed as an innovative behaviour. The classification scheme employed in this study has a high degree of internal and discriminant validity with successful classification of 86 per cent of innovative firms by the resultant discriminant model. The findings indicate that innovative firms do not vary significantly with regard to general firm characteristics from other exporters, but that they do vary significantly with regard to critical export‐related activities. Innovative firms consider exporting an ongoing activity, have greater export proportion of sales and average export order size, make greater use of export information, and tend to use different sources of data from other exporting firms. In addition, they are more likely to maintain export‐specific organizations.

Details

International Marketing Review, vol. 10 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 1 June 2004

Saeed Samiee, Leslie S.C. Yip and Sherriff T.K. Luk

The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international…

Abstract

The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian markets are still dependent on traditional and inefficient distribution and retailing systems. These markets are ripe for cultivation by international retailers whose advanced systems, processes, and management and marketing skills can bring added levels of efficiency and enhanced performance to these markets.

Details

International Marketing Review, vol. 21 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

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