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Article
Publication date: 1 April 1998

Adrian Sargeant and Saadia Asif

It is the purpose of this article to explore the relevance of the concept of internal marketing to the financial service arena and the extent to which it may be possible to…

2614

Abstract

It is the purpose of this article to explore the relevance of the concept of internal marketing to the financial service arena and the extent to which it may be possible to utilise internal marketing as a means of reducing the service gaps postulated by Parasuraman et al. The study is based on an analysis of 33 depth interviews with managers from two major UK clearing banks. In general, the research found no evidence that internal marketing as a concept is as yet fully understood by management, either at the junior, or more senior levels, within each organisation. There is at present little understanding of the needs of employees, and internal market research is noticeably absent. The results reveal a clear need for both institutions to adopt a more strategic perspective on their internal marketing activity. It will be argued that a failure to do so is likely to result in a widening of the service gaps and failure to compete effectively in a market increasingly driven by the quality of the service demanded.

Details

International Journal of Bank Marketing, vol. 16 no. 2
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 1 April 2000

Saadia Asif and Adrian Sargeant

The increasingly competitive financial service environment has recently forced organizations to consider the role that their employees might play in the attainment of a genuinely…

5524

Abstract

The increasingly competitive financial service environment has recently forced organizations to consider the role that their employees might play in the attainment of a genuinely sustainable source of competitive advantage. The role of internal communication has thus acquired particular significance as organizations strive to communicate customer needs, organizational values etc. to staff working at every level and, moreover, to encourage staff to maintain a two‐way dialogue with management. It is the purpose of this article to model this communications process, examining the nature of the process, the outcomes thereof and those variables that have the capacity to moderate outcomes, in the context of two UK Clearing Banks. A qualitative approach based on grounded theory has been adopted.

Details

European Journal of Marketing, vol. 34 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 30 June 2023

Haleema Saadia and Muhammad Asif Naveed

This research examined the effects of information literacy on lifelong learning, creativity, and work performance among journalists in Pakistan.

Abstract

Purpose

This research examined the effects of information literacy on lifelong learning, creativity, and work performance among journalists in Pakistan.

Design/methodology/approach

Survey research design was applied to conduct this research. The participants were recruited through a stratified convenient sampling process from the press clubs of four provinces (e.g. Punjab, Sindh, Khyber Pakhtunkhwa, and Baluchistan) and the federal capital Islamabad with the consent of relevant authorities for data collection. An online questionnaire was distributed among these journalists and a total of 1,089 responses were received. The data were analyzed by applying descriptive and inferential statistics in SPSS.

Findings

The results revealed that these journalists perceived themselves as information literate. The information literacy (IL) skills of journalists appeared to have a direct and positive effect on their lifelong learning, creativity, and work performance. In other words, the lifelong learning, creativity, and work performance of journalists increase as their levels of IL skills increase.

Practical implications

These results generated useful insights for academicians and organizations about the importance of IL in the workplace and its influence on organizational effectiveness and performance in gaining a sustainable competitive advantage. This knowledge might be crucial for media employers to initiate training programs for journalists to impart IL education.

Originality/value

This research would be a worthwhile contribution to the existing research on workplace IL, particularly in the context of journalists' workplace as no such comprehensive study using these variables appeared so far.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2022-0345.

Details

Online Information Review, vol. 48 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 28 January 2020

Tooba Akram and Saadia Irfan

This case captures the experience of the newly hired investigation officer (IO) at the SECP, who crafts a front running case focused on the ethical transgressions by equity trader…

Abstract

Purpose

This case captures the experience of the newly hired investigation officer (IO) at the SECP, who crafts a front running case focused on the ethical transgressions by equity trader and KATS operator, at a famous brokerage house named Mir Ali Chaudhary Securities (MAC) Securities and three traders at DICE in Pakistan. The case outlines the whole series of investigation event that took place, from the IO identifying the smoke to all the pieces of puzzle together to form collectively evidence of front running. The case outlines and probes students to think at each stage of investigation as to how to answer the general claims that insider trading should be legalized. All these questions are viewed from the perspective of Pakistan’s regulatory environment.

Design/methodology/approach

The authors use a descriptive case study methodology approach.

Findings

The investigation trial held Sidney and Aslam guilty, sentencing them to imprisonment and making them pay fine to the Securities Exchange Commission of Pakistan (SECP) worth Rs 5m and Rs 1m, respectively. Likewise, the three equity traders at DICE were sentenced to imprisonment and charged a fine of Rs. 1m each.

Originality/value

On March 21, 2018, Mr Sidney, the equity trader, Mr Aslam, a KATS operator at MAC Securities and three equity traders at DICE Securities (Pvt.) Ltd were convicted under Securities Act (2015) and Court of law. Sidney and Aslam were alleged of tipping off advance confidential information of their clients’ order to the three equity traders at DICE, whereas the three traders at DICE were alleged of trading shares based on the tipped information in their trading account before the MAC clients’ orders were filled.

Details

Journal of Financial Crime, vol. 27 no. 2
Type: Research Article
ISSN: 1359-0790

Keywords

Article
Publication date: 25 October 2019

Atoofa Zainab, Rabia Liaquat and Saadia Meraj

In Pakistan, a major portion of population resides in rural areas that suffers severe energy shortage for agricultural and domestic need. Bio-digestion technology can play a…

Abstract

Purpose

In Pakistan, a major portion of population resides in rural areas that suffers severe energy shortage for agricultural and domestic need. Bio-digestion technology can play a significant role in the eradication of fuel energy shortage, given the socio-economic condition of rural communities. Despite of the efforts made by government organizations and NGOs for this technology promotion, it is still hampered by limited functionality and low rate of diffusion. Hence, this paper aimed at comprehensive systematic analysis to find out the underlying causes of slow technology dissemination.

Design/methodology/approach

In this paper, the authors have analyzed the case of bio-digestion technology using the technological innovation system (TIS) approach. They have identified the barriers that effect the widespread technology diffusion followed by studying their impact on each of TIS functional element.

Findings

The authors’ analysis points to the two main root causes which are lack of cohesive coordination between key stakeholders and poor functionality in legitimization, knowledge development and resource mobilization domain.

Practical implications

This paper also provided implications for national policy makers and key stakeholders for the attainment of well-functioning innovation system for bio-digestion technology by removing the existing barriers.

Originality/value

To the authors’ knowledge, this is the first study that has incorporated the comprehensive framework of TIS in the context of Pakistan to explain the malfunctioning of innovation system that is hindering the technology adoption and dissemination.

Details

International Journal of Energy Sector Management, vol. 14 no. 3
Type: Research Article
ISSN: 1750-6220

Keywords

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