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The purpose of this paper is to investigate specific marketing mix activities and influencing factors in hotels coping with falling room demand derived from drug cartel-related risk and insecurity.

A case study research was carried out using semistructured interviews with key informants (hotel managers) in two neighboring destinations at the US–Mexico border, an area where criminal organizations' drug trafficking-related violence has impacted the hospitality industry.

The research identifies factors that are internal (market segment diversification, type of ownership, magnitude of investments) and external (tourism promotion organizations, media coverage, tourist flow volume) to the firms as they affect their marketing mix implementation.

The research developed a framework to better understand the use of marketing mix practices and influencing factors in criminal insecurity contexts, which could be further studied in other risk and conflict scenarios.

The pricing and communication tactics are employed more intensively, while product-service and distribution channel actions are used to a lesser extent. Greater emphasis should be placed on product-service, distribution and market segment diversification.

Considering the positive impacts that tourism and hospitality businesses have on local communities, it is recommended that the hotel sector works together with government and industry associations to improve the safety and security at tourism destinations.

The research extends the extant knowledge in hospitality crisis management by investigating the full marketing mix tactics in hotels at destinations stricken by cartel-related organized crime, an understudied context in the literature.

This study aims to determine the extent of implementation of income-generating projects (IGPs) of the University of Eastern Philippines (UEP).

It uses a descriptive-correlational research design, involving 126 respondents, composed of 5 members of IGP Board of management, 11 managers and 110 clients. Frequency counts, percentages, ratios, weighted means and multiple regression analysis are used to treat and analyze the data gathered. The assessment of the extent of implementation of IGPs results in a high extent of implementation, indicating that the emergence and development of IGPs significantly improved the income-generating capacity of UEP.

The test of the relationship between the extent of implementation and the profile of the IGPs in terms of length of operations prove that they are not significantly related, indicating that the length of operations has no direct influence on the implementation of the IGPs, and the extent of how IGPs are implemented does not largely depend on the number of staff the IGPs have. However, the average number of clients served is significantly related to the extent of implementation of IGPs.

In determining whether a relationship existed between the extent of implementation of IGP and the profile of the staff, the results prove that except for the age of the staff, the educational attainment and the number of trainings and seminars attended are found to have a significant relationship.