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This study examines the impact of social media activities on consumers’ willingness to pay a premium price (WTPp) in the banking industry, and investigates the role of consumer-brand identification (CBI) on this relationship. For the first time, the effect of electronic word-of-mouth (eWOM) is considered separately from other social media marketing efforts (SMME).

Data from a sample of 145 banking customers that follow bank social networks was analysed using structural equation modelling and fuzzy-set qualitative comparative analysis (fsQCA) to test a proposed structural model.

Findings indicate that the effect of eWOM and SMME on WTPp is fully mediated by CBI. The results uncover a viable path to achieve WTPp in the banking industry, which includes the joint presence of SMME, eWOM and CBI.

The study was conducted on the banking sector of Portugal. It is advocated that further research would investigate the results in other service sectors, across different countries.

Findings highlight the importance of social media marketing in banking. Results reveal opportunities for managers in the banking sector to enhance CBI and ultimately WTPp, through SMME and eWOM.

The study is the first to consider the influence of SMME and eWOM as separate antecedents of WTPp. The findings indicate that the effect of eWOM and SMME on WTPp is fully mediated by CBI. In particular, the results of the fsQCA indicate that the combined presence of SMME, eWOM and CBI, is sufficient to obtain WTPp.

Activities in the manufacturing sector are often considered the bedrock of an economy and a key driver of growth and development. Within the South African manufacturing sector, operations skills are reported to be deficient and are often cited as a main cause of failure in small, medium and micro enterprises (SMMEs). This study aims to explore and test this fragile relationship between operations skills and SMME sustainability. It also aims to conduct empirical investigations in a high density SMME manufacturing environment.

Building on previously established literature on SMME sustainability and operations skills, various measures are developed and tested for reliability and validity. Factor analysis is used to identify relevant factors in terms of operations skills. Correlational analysis is then employed to test the hypothesized relationship. The study is cross‐sectional in design and relies on trained fieldworkers administering surveys to a diverse set of SMMEs.

Five clear factors for operations skills are identified which further show links with business sustainability. The hypothesis is supported where significant correlations reveal that several operations skills are positively associated with sustainability.

SMME owners, educators and service providers can all benefit from the study's findings by the increased awareness on the nature and associations that operational skills have on developing sustainable SMMEs.

The study focused on a neglected area of SMMEs – the importance of operations towards business sustainability, and has made a contribution towards theory development through empirical explorations. This is a first in South Africa where an instrument measuring operations skills has been validated and associated with SMME sustainability in a manufacturing context.

This paper investigates to find whether it is possible to align the interests of a small and medium manufacturing enterprise (SMME) with its raw material supplier in a manufacturing supply chain (MSC) to achieve a sustainable solution. To this end, current study examines the coordination of an MSC under cap and trade consisting of a raw material supplier and a carbon-emitting SMME confronting a stochastic demand.

The model is developed under both the decentralized and centralized decision-making scenarios. Under the investigated model, the SMME decides on both production quantity and sustainability level simultaneously. To achieve coordination and align the interests of both MSC members toward sustainable economic development goals, a customized revenue-sharing contract is developed.

Although the centralized model is profitable for the MSC, it makes a loss for the SMME compared to the decentralized scenario. The revenue-sharing agreement is able to create coordination among the MSC members and optimize profitability and sustainability. The established revenue-sharing guarantees a Pareto-improving situation for both members. Applying the established contract not only reduces shortage occasions but also results in more sustainability levels, which in turn means movement toward attaining sustainable economic development goals.

Unlike previous studies, carbon emission is assumed as a nonlinear decreasing function of the sustainability level which is a more realistic case. In accordance with SMMEs business environments, the market demand is also assumed uncertain. In addition, instead of assuming an investment cost for sustainability, the authors assumed unit production/purchasing costs as functions of product sustainability level.

The paper aims to investigate challenges facing small-, medium- and micro-sized enterprises (SMMEs) in public procurement in Botswana from the view of a buyer.

The researchers conducted consultative workshops, succeeded by focus groups and follow-up telephone interviews, to collect and validate data. A total of 75 procurement officers from central government ministries and local governments participated in the study.

Results indicate that SMMEs find it difficult to deal with public procurement because of lack of capacity, unfair bias against SMMEs, inefficient government payment systems, unfair competition from their larger and established counterparts and centralized public procurement. The paper recommends a comprehensive integrated framework, improvement of SMME capacity and adopting policies to ensure greater public procurement market access.

The catastrophic state of the COVID-19 pandemic outbreak has seized off all the operations along with the globe. It has not only distressed the socio-economic structure of the world but also mounted enormous pressure on the governmental bodies to save the lives of the people. Despite this, severe impacts of the same have been observed on the small and medium manufacturing enterprises (SMME) practices, resulting in the economic downturn. The purpose of this study is to facilitate the SMME’s with circular economy (CE) practices to overcome the negative impacts of the COVID-19 outbreak on their supply chain (SC) operations.

The presented work identified seven critical impacts as criteria of the novel COVID-19 pandemic on the Indian SMME and seeks to identify the relief measures in the CE paradigm by identifying 13 prominent enablers to CE as alternatives. Experts’ opinions have been engaged to detect CE enablers’ proficiency to overpower the pandemic impact through a questionnaire-based survey. The obtained data have been clustered and analyzed through a hybrid approach of entropy weight method and grey relational analysis to find an organized ranking of the enablers.

Current work spotlights the SMME’s losses due to SC disruptions and declined consumption patterns. The waste augmentation during the pandemic era has also been grouped in this study, primarily associating with the SC’s waste generation. The result of the performed analysis shows that the CE enabler “waste reduction and its transformation into a resource (E1)” have achieved the highest rank among all the considered enablers, governing a higher demand toward reusing waste for better handling the post COVID era state of affairs.

The presented study aimed to suppress the pandemic impact and generate anticipation of the CE concept, which might help the managers and policymakers identify its urgent need to achieve a stable and resilient SC system in a post COVID period. Presented work is peculiar, aiming to accelerate the CE adaption with green material usage in the industrial sector to suppress the present miserable condition and to achieve industrial and social sustainability for a better-foreseen future.

Public policy supported by effective institutions is one of the key strategies for promoting entrepreneurial activities. However, the problem is that an enabling environment that supports entrepreneurship is often lacking in several African countries. The aim of this article is to deepen our understanding of the mix of policy and institutional factors which create an enabling environment for enterprise growth in Swaziland.

Primary data are sourced from 200 enterprises across Swaziland's main regions and hypotheses are statistically tested using correlational and regression analyses.

Results show that a mix of different institutional and state support factors such as access to markets, education and training, access to finance, contract enforcement, regulations and business support programmes all have a significant and positive impact on enterprise growth.

Study implications relate to the need for specific and targeted policy interventions required to foster an enabling environment in order to stimulate enterprise growth in Swaziland.

Empirical investigations on enterprise growth in under-researched developing market contexts, such as Swaziland, are important since in many developing and emerging markets small enterprises are at the epicentre of the economy Moreover, this study adds to the stream of research highlighting that the application of institutional theory provides a detailed theoretical understanding of the actors and the process by which enterprise policy is formulated.

This paper explores the impact of affirmative action on the culture of small business enterprises in South Africa. The functions of organizational culture are explored and utilized to reach a deeper understanding of the desired impact of affirmative action. Managers are identified as holding key roles as change agents. Recommendations include managing change from a culture perspective directed at creating participative management processes and shifting the enterprise’s essential values.

Previous research suggests that inefficiencies in the small business market exist surrounding the availability of capital by Small and Microenterprises (SMMEs). Using data from the 1992 Characteristics of Business Owners Survey (CBO), the 2002 Survey of Business Owners (SBO), and the 2003 Survey of Small Business Finance (SSBF) this paper empirically estimates the "capital gap"- that is the unmet capital demand for business by SMMEs. We find that there is in fact a capital gap as the supply of capital available in the SMME market is not large enough to meet market demand. Given the importance of small businesses to economic vitality, growth, and recovery of the United States economy, the research provides critical and timely findings for policymakers and public finance managers seeking economic development and recovery

This paper aims to explore the influence of e-reputation, destination image and social media marketing efforts (SMME) on the intention to visit among tourists. The relationships are examined through the lens of the stimuli-organism-response (S-O-R) theory.

The responses were recorded from 209 domestic and international tourists who stayed in five-star hotels at Khajuraho, a UNESCO world heritage site in India. PLS-SEM was used to test the proposed hypotheses.

The findings revealed a significant positive relationship between SMME, e-reputation and destination image. The results also indicated that destination image fully mediated the relationship between e-reputation, destination image, SMME and visit intention.

The research would enables tourism organizations to develop strategies and reap benefit from the information posted and shared by tourists on various social media platforms and gain a competitive edge over competitors.

Testing the relationship between e-reputation and destination image as a mediator between SMME and intention to visit is a relatively novel idea. Previously, no attempt had been made to measure the influence of e-reputation related to destination image and intention to visit as supported by the S-O-R theory. This study provides empirical information on destination image and e-reputation building and the role of social media. It helps tourism managers create social media marketing strategies.

This study aims to verify the influence of chief executive officer (CEO) cognitive trust and governmental support on marketing innovation. Additionally, it evaluated the influence of CEO cognitive trust on the marketing innovation of small, medium and micro enterprises (SMMEs).

The authors empirically assessed the impact of CEO cognitive trust on SMME marketing innovation. Furthermore, the authors examined the mediating effect of governmental support on this relationship. The authors then studied a sample of 1,770 SMMEs in China by applying partial least squares structural equation modeling.

The authors found that CEO cognitive trust was negatively associated with marketing innovation. Moreover, governmental support has a competitive mediating effect on this relationship. Thus, while governmental support is urgently needed to enhance the marketing innovation of SMMEs, CEO cognitive trust negatively impacts this relationship.

This study empirically establishes the importance of CEO cognitive trust and governmental support as antecedents in SMME marketing innovation. This contributes to the knowledge base of the management field, adding to important streams in the wider business literature, such as marketing studies, leadership management, strategic management and innovation. While the model is parsimonious, the relationships it highlights are robust and can be generalized to other contexts.

Managers must not only have high levels of trust and authority but must also embody these characteristics rationally. Simultaneously, managers must actively establish a trusting relationship with the government, thereby improving their company’s ability to integrate government policy information while also actively seeking governmental support. These measures are helpful in enhancing the marketing innovation capabilities of SMMEs.

SMMEs occupy an important position in all countries’ economies and their vitality directly determines the strength of the economy. Formulating reasonable marketing strategies will help enhance market competitiveness and promote the rapid development of SMMEs.

The literature on marketing innovation has paid little attention to CEO cognitive trust, while CEOs’ cognitive characteristics are an increasingly relevant antecedent in SMME marketing innovation. This study analyzed CEO cognitive trust as a possible antecedent of marketing innovation activities in SMMEs, with this influence path being evaluated. This study extends the current knowledge in this field by considering the effects of CEO cognitive trust on marketing innovation.