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1 – 10 of over 221000Robert van Kalsbeek, Manda Broekhuis and Kees Jan Roodbergen
The purpose of this paper is to understand which controlling and enabling practices are used, how the numerous supplying partners are managed and how positive network effects are…
Abstract
Purpose
The purpose of this paper is to understand which controlling and enabling practices are used, how the numerous supplying partners are managed and how positive network effects are generated in online service triads (multi-sided platform – supplying partners – consumers).
Design/methodology/approach
A single representative in-depth case study was conducted to refine theory on managing service triads. The main data source consists of field notes collected by one author, who held a temporary position within the organization. Additional data were collected from observations, internal documents, informal talks and 20 interviews.
Findings
The authors found controlling and enabling organizational practices in four main categories on two levels as follows: managing network composition (system level), managing order fulfillment and returns (operations level), category management (both levels) and capability enhancement (both levels).
Research limitations/implications
The authors show that both controlling and enabling practices are present in online service triads. This enables platform owners and supplying partners to share responsibilities for creating positive network effects, i.e. to increase scale, which increases value, which again attracts more suppliers and consumers, which creates more value, etc.
Practical implications
The authors present a range of and controlling and enabling practices that describe how multi-sided platforms can manage numerous supplying partners in an online context.
Originality/value
This study is the first to show that contractual and relational governance is insufficient in service triads in online settings with numerous supplying partners. Further, the authors provide empirical evidence that supply networks continuously adapt over time.
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Notes the increasing interest in management accounting research in service organizations, even though it can still be said to be in an embryonic phase. Reviews the accounting and…
Abstract
Notes the increasing interest in management accounting research in service organizations, even though it can still be said to be in an embryonic phase. Reviews the accounting and control implications of specific characteristics perceived to distinguish service organizations which have been observed in previous research in management accounting and service management. States that a review of previous research reveals an undue over‐emphasis on structural accounting implications at the expense of the behavioural side of accounting and control. Includes a case study in a public sector dental practice, with particular reference to the coexistence of formal and informal controls and formalization of control processes. Develops a framework consisting of a number of related research propositions and outlines future directions for research.
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In the health care area, there is a wealth of information about quality control methods, but little has been written about computer‐based quality control systems. This article…
Abstract
In the health care area, there is a wealth of information about quality control methods, but little has been written about computer‐based quality control systems. This article focuses on the development of a statistical process control (SPC) system for hospital food‐service operations. An SPC system is put in perspective so that a view is given of where it fits into the food‐service operations and an understanding of some of its important advantages and of some of the implementation problems may be understood. Several insights for building a quality control system are suggested. Management and control issues are addressed. These issues are reviewed and discussed, and some comments are made on the practical implications for hospital food‐service operations.
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Zyad M. Alzaydi, Ali Al-Hajla, Bang Nguyen and Chanaka Jayawardhena
The purpose of this paper is to provide researchers with an overview of the service quality and delivery domain, focussing on the inclusion of customer co-production and customer…
Abstract
Purpose
The purpose of this paper is to provide researchers with an overview of the service quality and delivery domain, focussing on the inclusion of customer co-production and customer integration. Specifically, this paper concentrates on service quality (including quality measurement), the service environment, controls and their consequences.
Design/methodology/approach
A comprehensive review of the literature is conducted, analysed and presented.
Findings
The review shows that service delivery is both complex and challenging, particularly when considering the unique characteristics of services and the high level of customer involvement in their creation. The facilitation, transformation and usage framework identifies how failures can occur at each stage of service delivery, beginning with the characteristics of the service environment, while control theory offers insights into the formal and informal controls that may be applied in the facilitation and transformation stages, which may reduce the likelihood or extent of such failures.
Originality/value
Despite the fact that it is widely accepted that service quality is an antecedent to customer satisfaction, it is surprising that this customer co-creation aspect has been largely neglected in the extant literature. As such, the role that customer co-production plays in service quality performance has been examined in this paper. It is hoped that this examination will enhance both theoretical and practical understanding of service quality. It would be useful to find modern tools that can help in improving service quality performance.
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Shiu Fai Chan, Bradley R. Barnes and Kyoko Fukukawa
The purpose of this paper is to develop and test a new conceptual model in an online service context. The model focuses on an important, yet often neglected customer-oriented…
Abstract
Purpose
The purpose of this paper is to develop and test a new conceptual model in an online service context. The model focuses on an important, yet often neglected customer-oriented construct, i.e., user “control”, which is embedded in consumer behaviour when accessing the internet. The study examines the relationship between control, online dependency, online encounter satisfaction and overall satisfaction. It explains the strategic implications surrounding customer control and online dependency as means for enhancing customer satisfaction.
Design/methodology/approach
A questionnaire was developed drawing on a combination of existing and new measurement items for the constructs in question. The instrument was later pilot tested on two consecutive occasions ahead of the main survey. A random sample of Hong Kong banking consumers was approached and interviews were undertaken via telephone. The data were analysed via confirmatory factor analysis and structural equation modelling was used to test the hypotheses relating to the model.
Findings
The findings reveal positive relationships between control and online dependency, and control and online encounter satisfaction. Meanwhile control, online dependency and online encounter satisfaction lead to overall satisfaction.
Originality/value
This study proposes a counterintuitive argument that while online service customers gain control of the online service process, they become more dependent on it, and their control and dependency also lead to their satisfaction, at both the online service encounter level and corporate level. Drawing on the pertinent literature, this is the first study to examine the importance of two information system constructs, i.e., control and online dependency, as predictors of consumer psychological fulfilment, i.e., satisfaction. The findings confirm that control as an initiator and driver of customer satisfaction in an online context, and online encounter satisfaction, further contributes to overall satisfaction at the corporate level.
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Zyad M. Alzaydi, Chanaka Jayawardhena, Bang Nguyen, Pantea Foroudi and Maria Palazzo
Hadi Akbarzade Khorshidi, Sanaz Nikfalazar and Indra Gunawan
The purpose of this paper is to implement statistical process control (SPC) in service quality using three-level SERVQUAL, quality function deployment (QFD) and internal measure…
Abstract
Purpose
The purpose of this paper is to implement statistical process control (SPC) in service quality using three-level SERVQUAL, quality function deployment (QFD) and internal measure.
Design/methodology/approach
The SERVQUAL questionnaire is developed according to internal services of train. Also, it is verified by reliability scale and factor analysis. QFD method is employed for translating SERVQUAL dimensions’ importance weights which are derived from Analytic Hierarchy Process into internal measures. Furthermore, the limits of the Zone of Tolerance are used to determine service quality specification limits based on normal distribution characteristics. Control charts and process capability indices are used to control service processes.
Findings
SPC is used for service quality through a structured framework. Also, an adapted SERVQUAL questionnaire is created for measuring quality of train’s internal services. In the case study, it is shown that reliability is the most important dimension in internal services of train for the passengers. Also, the service process is not capable to perform in acceptable level.
Research limitations/implications
The proposed algorithm is practically applied to control the quality of a train’s services. Internal measure is improved for continuous data collection and process monitoring. Also, it provides an opportunity to apply SPC on intangible attributes of the services. In the other word, SPC is used to control the qualitative specifications of the service processes which have been measured by SERVQUAL.
Originality/value
Since SPC is usually used for manufacturing processes, this paper develops a model to use SPC in services in presence of qualitative criteria. To reach this goal, this model combines SERVQUAL, QFD, normal probability distribution, control charts, and process capability. In addition, it is a novel research on internal services of train with regard to service quality evaluation and process control.
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Edward Kasabov and Anna C.C.C. da Cunha
The role of call-centres during service recovery has attracted much attention in research. However, marketers know less about controlling customers during recovery interactions…
Abstract
Purpose
The role of call-centres during service recovery has attracted much attention in research. However, marketers know less about controlling customers during recovery interactions and consequences of such control. In order to address this gap and empirically ascertain whether service interactions are marked by customer centricity or by employees exerting control over customers, the aim of the authors was to organise an empirical research in two Brazilian call-centres.
Design/methodology/approach
The research consisted of direct, open observation and 33 semi-structured interviews with insiders (call-centre managers, supervisors and operatives).
Findings
Four key findings emerged during interviews with insiders. First, control over customers may be more widely practiced than assumed in certain sections of marketing academe. Second, such control is viewed positively by call-centre insiders and is sanctioned by management. Third, control does not disempower and demoralise call-centre staff but protects operatives. Finally, control does not seem to unavoidably generate lasting customer dissatisfaction. These findings are incorporated in a framework of call-centre management which incorporates control through scripting.
Research limitations/implications
The discussion calls for the revisit of certain marketing concepts and philosophies, including customer orientation, by demonstrating that control over customers is practised and should not be viewed negatively or avoided altogether in practice and as a topic of analysis. A re-conceptualisation of call-centres as sites of control over customers is proposed.
Originality/value
Control and power are rarely analysed in services marketing. This is one of a few studies that makes sense of providers' (insiders') viewpoints and argues that control may play a constructive role and should be seen as a legitimate topic of services and call-centre analysis. As such it addresses a question of intellectual and practical importance which is rarely discussed and may be viewed as incongruous with an age when customers are assumed to have rights.
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Herm Joosten, Josée Bloemer and Bas Hillebrand
Research on empowerment and service co-production assumed that customers want more control and that more control is better. An empirical test of this assumption, however, is…
Abstract
Purpose
Research on empowerment and service co-production assumed that customers want more control and that more control is better. An empirical test of this assumption, however, is lacking. The purpose of this paper is to test this assumption by not only focussing on the customer’s capacity and opportunity for control, but also taking into account the customer’s desire for control.
Design/methodology/approach
This study uses an experiment employing video clips depicting a service encounter in a banking context in which control beliefs are manipulated.
Findings
This study shows that more control in services is not always better because individuals vary in their desire for control; that state measures of control are effective predictors of relevant attitudinal and behavioral effects like satisfaction and loyalty, and that the mechanism which produces these effects is the consistency between control beliefs.
Research limitations/implications
Future research on customer empowerment and service co-production should acknowledge the pivotal role of variations in desire for control, focus on inconsistencies in control beliefs to predict effects and measure control beliefs as varying states rather than as stable personality traits.
Practical implications
Enhancing customer control of a service may primarily mean: giving the customer the option to control or not to control the service.
Originality/value
This study contributes to literature and marketing practice by demonstrating that more control may have negative effects and by demonstrating the mechanism by which these effects occur.
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The purpose of this study is to examine telephone surveillance in call centers and the role that job control plays in reducing the strain associated with the practice.
Abstract
Purpose
The purpose of this study is to examine telephone surveillance in call centers and the role that job control plays in reducing the strain associated with the practice.
Design/methodology/approach
Supervisory practices influencing job control – a form of worker empowerment – were viewed by the study as a key variable mitigating the long‐standing relationship between telephone surveillance and work strain. As part of a field experiment, a sample of 163 service representatives completed a questionnaire measuring strain, perceived degree of surveillance, and job control.
Findings
Correlational and path analyses indicated that the strain associated with telephone surveillance could be explained by a loss of perceived control, even though service representatives had no direct control over the surveillance process itself.
Research limitations/implications
These findings support previous research emphasizing the importance of task control during service encounters and suggest that supervisory practices that empower service workers may also reduce job strain. The immediate findings may be limited to the call center environment but recent research suggests that the control construct may be robust in other settings.
Originality/value
This project is one a few studies that outlines specific management practices that could reduce strain associated with telephone surveillance.
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