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Nowadays, many weak brands have acquired strong international brands to accelerate their internationalization. However, “the weakers acquire the strongers” model of M&A leads to many consumers’ loss. The purpose of this paper is to explore the relationships between the brand strategy after the M&A, brand authenticity and consumer purchase intention through two experiments.

Building on an extensive literature review, the authors identify four hypotheses. Hypotheses were tested on data collected across 190 Chinese consumers.

The results show that the decline of consumer purchase intention was mainly caused by the falling consumer assesses on brand authenticity; the different post-merger brand strategies have significant difference on brand authenticity and consumer purchase intention, and self-brand connection played a moderate role between brand authenticity and consumer purchase intention.

The research reveals the reasons for consumer loss after mergers and acquisitions and provides empirical insights into how post-merger brand strategies can be manifested to convey brand authenticity as well as to build consumers’ purchase intention. In addition, the findings confirm the role of self-brand connection.

Workplace safety has been a persistent issue for safety-critical organizations. Based on self-verification theory, this study investigates how authentic leadership affects safety behaviors in a collectivistic context.

This research collected 259 matching questionnaires for high-speed railway (HSR) drivers and their supervisors in China. Specifically, HSR drivers were invited to fill in their general perceived authentic leadership, person-organization fit and collectivistic orientation. In addition, their direct supervisors were invited to assess their safety behaviors.

Authentic leadership exhibits a significant positive impact on safety compliance and safety participation, implying that authentic leadership positively impacts safety behavior. The person-organization fit partially mediated the relationship between authentic leadership and safety behavior (safety compliance and participation). Furthermore, collectivistic orientation moderates the relationship between authentic leadership and person-organization fit.

The findings of this study provide important insights into authentic leadership and person-organization fit for developing effective strategies to improve workplace safety.

Energy is a resource of strategic importance for high density cities. International trade reshapes the urban economy and industrial structure of a city, which will indirectly affect energy use. As an international trade hub, Hong Kong relies on the import and export of services. Energy performance in the international trading of these services needs to be properly understood and assessed for Hong Kong’s urban renewal efforts. The paper aims to discuss these issues.

This study evaluates Hong Kong’s embodied energy in service trades based on an input-output analysis. The three criteria used for assessment include trading areas, industry sector and trade balance.

Analyzed by region, results show that Mainland China and the USA are the two largest sources of embodied energy in imports of services, while Mainland China and Japan are the two largest destinations of exports. In terms of net embodied energy transfer, Hong Kong mainly receives net energy import from Mainland China and the USA and supplies net energy export to Japan, the UK and Taiwan. Among industry sectors, manufacturing services, transport and travel contribute most significantly to the embodied energy in Hong Kong’s imported services, while transport and travel contribute most to the energy embodied in exported services.

This study identifies the characteristics of energy consumption of service trading and establishes a feasible approach to analyze energy performance of service trade in energy-deficient Hong Kong for the first time. It provides necessary understanding and foundation for developing energy strategies in a service-based, high density urban economy.

The purpose of this study is to develop an active controller of both leading-edge (LE) and trailing-edge (TE) control surfaces for an unmanned air vehicle (UAV) with a composite morphing wing.

Instead of conventional hinged control surfaces, both LE and TE seamless control surfaces were integrated with the wing. Based on the longitudinal state space equation, the root locus plot of the morphing wing aircraft, with a stability augmented system, was constructed. Using the pole placement, the feedback gain matrix for an active control was obtained.

The aerodynamic benefits of a morphing wing section are compared with a wing of a rigid control surface. However, the 3D morphing wing with a large sweptback angle produces a washout negative aeroelastic effect, which causes a significant reduction of the control effectiveness. The results show that the stability augmentation system can significantly improve the longitudinal controllability of an aircraft with a morphing wing.

This study is necessary to analyse the effect of a morphing wing on an UAV and perform a comparison with the rigid model.

The control surfaces assignment plan for trim, pitch and roll control was obtained. An active control algorism for the morphing wing was created to satisfy the required stability and control effectiveness by operating the LE and TE control surfaces according to flight conditions. The aeroelastic effect of control derivatives on the morphing aircraft was considered.

China's digital economy is flourishing and playing a pivotal role in the national economy. Government subsidies, as an important tool for the national treasury, are a “reassurance” for the digital transformation of manufacturing enterprises. The purpose of this paper is to investigate the relations between the digital transformation of manufacturing enterprises and government subsidies to provide inspiration for promoting the digitization and upgrading of China's manufacturing industry and facilitate enterprises' innovative development.

Based on the panel data of 2,928 manufacturing listed companies in China from 2016 to 2020, this paper empirically tests the effect of subsidies on the digital transformation of manufacturing enterprises using fixed-effect econometric regression.

The results illustrate that subsidies effectively incentivize digital transformation in manufacturing enterprises, and verify different situations through heterogeneity. Further analysis of the moderating effect shows that the innovation level and servitization level of manufacturing enterprises positively moderated the relationship between government subsidies and the enterprise's digital transformation.

Based on Chinese manufacturing enterprise samples, this paper empirically tests the incentive effect of government subsidies on the digital transformation of manufacturing enterprises, therefore clarifying the main regulatory effects. This paper could provide enlightenment for manufacturing enterprises to make good use of government subsidies to improve their digital ability, thereby enhancing competitiveness in the digital economy era.

This study aims at verifying the impact of literacy on over-the-counter (OTC) drug consumer vulnerability as evaluated by health literacy and label comprehension.

The item response theory (IRT) was used to estimate the health literacy of two groups and the two-way analysis of variance tests was used to test the hypotheses for the existence of mean differences between the two populations. The convenience sample involved 188 OTC consumers: 94 (50%) poorly literate and 94 (50%) university students/graduates.

University consumers/graduates have a level of health literacy and label comprehension that is superior to those presented by poor literate consumers. Also, age does not influence the level of health literacy by OTC drug users but has a significant impact on the understanding of OTC drug labels. Finally, the level of schooling and the “age group,” simultaneously, does not impact the understanding of OTC drug labels or health literacy.

This study has added in the field of knowledge by investigating the behavior of poor literate consumers in Brazil, a developing country. The results may be relevant to Marketing professionals, especially those in the pharmaceutical industry, and to police makers, as they help identify the main problems faced by poorly literate consumers.

It is necessary to raise awareness of the dangers of self-medication and wrong use of medications, mainly focused on people with low literacy. As a suggestion, a simple glossary presented along with the label could provide explanations of scientific terms, thus increasing health literacy and reducing the vulnerability of the consumers.

This study showed that when using common words such as gastritis to define a health problem, there is a higher degree of correctness. These results suggest the adoption of a more straightforward language and more precise explanations. By doing that, the pharmaceutical industry and policymakers will improve their social impact by increasing consumer power and taking care of the health of the most vulnerable population: the illiterate people.

This study contributes to the international literature, as it enhances and clarifies the knowledge about the customers’ power and vulnerability in developing countries. It fills a gap by evaluating label comprehension and heath literacy at the same time, giving an academic contribution for pharmaceutical consumers’ studies.

This study aims to construct an evaluation system for farmers’ livelihood capital in minority areas and evaluate the impact of relocation in response to climate change on farmers’ livelihood capital.

According to the characteristics of Yunnan minority areas, the livelihood capital of farmers in minority areas is divided into natural, physical, financial, social, human and cultural capital. The improved livelihood capital evaluation system measures farmers’ livelihood capital from 2015 to 2021. The net impact of relocation on farmers’ livelihood capital was separated using propensity score matching and the difference-in-difference (PSM-DID) method.

The shortage of livelihood capital makes it difficult for farmers to resist climate change, and the negative impacts of climate change further aggravate their livelihood vulnerability and reduce their livelihood capital. Relocation has dramatically increased the livelihood capital of farmers living in areas with poor natural conditions by 15.67% and has enhanced their ability to cope with climate change and realise sustainable livelihoods.

An improved livelihood capital evaluation system is constructed to realise the future localisation and development of livelihood capital research. The PSM-DID method was used to overcome endogeneity problems and sample selection bias of the policy evaluation methods. This study provides new ideas for academic research and policy formulation by integrating climate change, poverty governance and sustainable livelihoods.

Energy conservation and environmental protection industry (ECEPI) is a strategic choice to promote energy conservation and emission reduction, develop green economy and circular economy. However, China’s ECEPI is still in the stage of rapid development and the overall scale is relatively small, what development periods have the ECEPI experienced? This study aims to contribute to a better understanding of collaborative innovation evolution based on social network analysis from the perspective of multi-dimensional proximity.

Methodologically, this study uses social network analysis method to explore the co-evolution of multidimensional collaboration networks. It divides China’s ECEPI into four periods based on national policies from 2001 to 2020. This contribution constructs collaborative innovation networks from geographical, technological and organizational proximity.

The results show that the collaborative innovation network was initially formed in the central region of China, gradually expanded to neighboring cities and the core positions of Beijing, Jiangsu and Guangdong have been continuously consolidated. C02F has been the core of the collaboration networks, and the research focus has gradually shifted from the treatment of wastewater, sewage or sludge to the separation field. Enterprises always occupy a dominant position in the collaboration networks.

This research investigates the dynamic evolution process of collaborative innovation network in China’s ECEPI from the perspective of multidimensional proximity, explores the community structure, important nodes and multidimensional proximity features in the network, expands the research perspective on evolution characteristics of innovative network and the research field of social network analysis. Theoretically, this study enriches collaborative innovation theory, social network theory and multi-dimensional proximity theory.

Within a framework of supply chain (SC) coordination, this paper analyzes a green SC consisting of a retailer and a manufacturer, under government incentives and legislations and the consumer environmental awareness. To mitigate carbon emissions and promote the sustainability of the SC, a customized carbon emission trading mechanism is developed.

A game-theoretical decision model formulated determines the optimal sustainability level and the optimal quota of carbon credit from the ceiling capacity set by the government. In order to coordinate the SC and optimize environmental decisions, a novel combination of consignment and zero wholesale price contracts is proposed.

Analytical and numerical analyses conducted highlight that the proposed contract generates a Pareto improvement for both channel members, boosts the profit of the green SC, enhances the sustainability level of the channel and contributes to a reduction in the requested carbon emission credit by the manufacturer.

With the proposed mechanism, governments can protect their industries and, more importantly, comply with European Union (EU) rules on annually reducing emission ceilings allocated to industries.

Different from previous studies on cap-and-trade strategies, the proposed mechanism enables companies to select lower emission quota/allowances than the maximum amount set by the government, and in return, companies can benefit from several incentive strategies of the government.

The political factors of a country have a high influence over the economic development process. Economic development came at a high cost to the environment, from climate change to biodiversity loss when the government’s development policies disdain environmental aspects. People of lower socio-economic countries are disproportionately affected by environmental hazards related to irresponsible economic development which is sometimes disregarded by the political leaders. These politics-induced economic development causes the degradation of environmental quality and damages the ecological structures and processes upon which it depends, which have ultimately raised the question of environmental sustainability of the future generation. With the name of increasing living standards through frenetic economic activity, the world community has been destroying the natural resources and global ecosystems without conserving for the next generations’ well-being. However, using a qualitative approach, the chapter reflects the correlations among the political determinants and the economic development, and examines the issues that impede environmental sustainability. It explores how politics and economic development have driven environmental degradation and accelerated climate change. The chapter minimises the knowledge gaps in politics, development, and environment nexus by providing a comprehensive account of the dynamic interplay between different variables.