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I. INTRODUCTION This study attempts to extend and expand previous research conducted by the Department of Marketing at Strathclyde on the adoption and diffusion of industrial products.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

This is the final article of a series of three which deal with Quality Circle failures. The first two papers, based on a review of the literature, dealt with the possible reasons why quality circles may fail. To carry the investigation further the authors visited five companies to examine in more detail the main reasons for quality circle failures, how to prevent such failures and plans to revive entire circle programmes. In no way do these case studies purport to be representative. However, they do highlight some important determinants of success or failure and also some aspects which may be important in maintaining the long‐term viability of circles. The investigation was carried out by structured interviews with the appropriate member(s) of the company.

Through a survey of 200 employees working in five of the thirty establishments analysed in previous research about the microeconomic effects of reducing the working time (Cahier 25), the consequences on employees of such a reduction can be assessed; and relevant attitudes and aspirations better known.

This article reports the results of a longitudinal study of some of the earliest quality circle (QC) programmes to be established in the United Kingdom. The 27 companies in question were first contacted in 1981. A second survey, conducted in April/May 1985, aimed to find out how many of the QC programmes have survived the test of time and in what circumstances. Reasons for the termination of individual circles and programmes were also sought. Forty per cent of the programmes unequivocally remain operative in organisations where senior management tend to be committed to the QC concept; the trade unions have been reasonably receptive or indifferent, the working environment is conducive to this type of initiative, and there have been no major crises, such as redundancy or serious retrenchment. The main reasons for QC programme termination were closure of sites or redundancy, and lack of support from senior management. Regarding those organisations in which QCs did not survive, the majority of respondents nevertheless felt that the technique has the potential to make a valuable contribution to British industry, primarily in relation to employee involvement.

Quality circles are organisational interventions that seek to increase an organisation's productivity and the quality of its products through direct employee participation. The underlying assumption is that such participation will result in useful suggestions for improving work methods and quality, and for increasing employee commitment to implement these changes. Quality circles typically are small groups of volunteers from the same area who meet regularly, under the leadership of their supervisor, to identify, analyse and solve quality and related problems in their respective areas of responsibility.

The search for methods of improving the efficiency and competitiveness of manufacturing industry in the UK has been intensified during the present recession and has led many managers to look to Japan as a model for economic prosperity. A prominent feature of the Japanese model is a form of employee involvement known in the West as Quality Circles. These are small groups who meet on a regular basis to select, analyse and solve problems in their work area. As they are obviously experts at the jobs they do, their knowledge and expertise can greatly enhance the running of their departments and they can at first hand suggest improvements to the quality of their working life. Hutchins claims that in Japan, quality circles are responsible for around 16 per cent of the profits in their manufacturing companies.

A recent research project on white collar quality circles in manufacturing industry was carried out because previous research at UMIST indicated that white collar circles were more difficult to set up and sustain. The study involved interviews in eleven companies which had or had had white collar circles, and questionnaire surveys of manufacturing companies and quality circle consultants. The findings indicate that white collar circles are no more difficult to initiate than blue collar circles but they can be harder to sustain. There was little evidence that companies were aware of the benefits of increasing white collar productivity or the part that circles can play in this and white collar workers are often sceptical about the relevance of circles to them. It was also found that white collar circles can face difficulties such as problem choice, over‐complex projects, organising meetings and a tendency to form multi‐disciplinary groups. Companies intending to start white collar circles need to be aware of the pitfalls but these should not deter them from setting them up.

This is the second of a series of three articles dealing with Quality Circle failures. The concept of organisational readiness and implementation issues were discussed in Part I, while in Part II we focus on operational issues and the problem of maintaining the long‐term viability of quality circles.

The evidence presented in this article was elicited by group discussion from Quality Circle facilitators of 22 companies at a recently held North West workshop organised by the National Society of Quality Circles. The typical issues discussed and reported here include: sustaining quality circle programmes over time, monetary rewards, evaluation, management resistance and conflict with the roles of trade union representatives. Amongst the main findings are: that the support of all grades and levels of management and sustained top management recognition for circles are vital for their long‐term growth, direct cash contributions given to circle members are alien to the quality circle philosophy; circle programmes should be evaluated in terms of the quality of working life and cost benefits; middle managers are more likely to resist circle activities than are top and first‐line management, and circle activities do not conflict with the roles of trade union representatives.