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Book part
Publication date: 2 September 2010

Susan P. Douglas and C. Samuel Craig

In examining the issues relating to global marketing strategy, scholars have primarily focused on marketing opportunities in the developed world. Recently, rapid rates of growth…

Abstract

In examining the issues relating to global marketing strategy, scholars have primarily focused on marketing opportunities in the developed world. Recently, rapid rates of growth in emerging market countries have resulted in a growing interest in the market potential of these countries. Developing a global marketing strategy to target these diverse types of markets suggests the need to develop divergent strategies for different types of markets rather than focusing on integrating strategies across markets. To date, however, little is known about how to achieve this effectively. This paper briefly reviews past approaches to these issues and then indicates critical topics for future research.

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The Past, Present and Future of International Business & Management
Type: Book
ISBN: 978-0-85724-085-9

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Middle-Power Responses to China’s BRI and America’s Indo-Pacific Strategy
Type: Book
ISBN: 978-1-80117-023-9

Book part
Publication date: 16 October 2015

David J. Burns, James A. Tackett and Fran Wolf

This study examines the effectiveness of instruction in accounting ethics as measured by the impact of that instruction on the incidence of student plagiarism in a college writing…

Abstract

This study examines the effectiveness of instruction in accounting ethics as measured by the impact of that instruction on the incidence of student plagiarism in a college writing assignment.

This study avoids the potential problems inherent in measuring Machiavellianism via a psychological questionnaire by using a “reverse methodology,” whereby Machiavellianism is assessed directly from behavior.

The results support past research suggesting that traditional collegiate ethical education may not affect students’ ethical choices. The findings also suggest that increasing penalties for ethical failures may be an effective means of deterring students and business professionals from engaging in inappropriate activities.

This study supports the use of a behavioral measure of Machivellianism as a means of evaluating the effectiveness of alternative instructional methods in ethics. This behavioral approach is superior to the traditional questionnaire methodology because Machivellianism is judged based on actual behavior rather than having students respond to hypothetical and often stereotyped ethical cases, whereby the student can provide an artificial response that will be viewed favorably by the evaluator.

The findings suggest that higher education needs to recognize the relevance of factors beyond mere ethical education when preparing students for the ethical challenges they will face in the business world.

This paper employs a unique “reverse methodology” to measure Machiavellianism. This reverse methodology has greater external validity in quasi-experimental ethical studies because the results can be extrapolated to real-world scenarios where there is a cost to behaving ethically.

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Research on Professional Responsibility and Ethics in Accounting
Type: Book
ISBN: 978-1-78441-666-9

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Book part
Publication date: 18 March 2021

Paul Crawford and Jamie Orion Crawford

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Cabin Fever
Type: Book
ISBN: 978-1-80071-355-0

Book part
Publication date: 5 December 2001

Suzanne Zivnuska, David J. Ketchen and Charles C. Snow

This paper analyzes the impact of the Converging Economy on the role and function of human resource management (HRM) practice and research. The forces driving convergence …

Abstract

This paper analyzes the impact of the Converging Economy on the role and function of human resource management (HRM) practice and research. The forces driving convergence - information technology, globalization, and the importance of human assets - are discussed and then related to both HRM practice and research. We identify and discuss nine cutting-edge practices that firms have developed to cope with the changes brought about by the Converging Economy. These practices have potential significance for managers and scholars alike: they may serve as exemplars for organizations needing to navigate the shifting terrain of the Converging Economy. After discussing these practical responses to the changing environment, we discuss several promising new ways to apply theory to this area as a guide for future HRM researchers.

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Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-1-84950-134-7

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Cabin Fever
Type: Book
ISBN: 978-1-80071-355-0

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Book part (6)
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