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Article
Publication date: 31 May 2022

Mohit Manchanda and Madhurima Deb

Extant literature on business-to-business (B2B) has largely ignored studying multi-homing through a psychological lens. This paper aims to outline the results of three…

Abstract

Purpose

Extant literature on business-to-business (B2B) has largely ignored studying multi-homing through a psychological lens. This paper aims to outline the results of three constituent studies, which were designed to reveal potential differences in multi-homers’ versus single-homers’ loyalty behaviors in a B2B and supply chain management (SCM) setting; identify factors that differentiate single-homers and multi-homers in these settings; and examine the relevance and effect of perceived risk on multi-homing behaviors.

Design/methodology/approach

In Studies 1 and 2, the authors used a questionnaire-based survey to capture the perceptions of 503 and 458 SCM experts, respectively. They then deployed AMOS v.21 to perform structural equation modeling. In Study 3, the authors used a mixed-methods approach to interview 18 SCM experts and then applied these insights to a survey with 242 SCM experts.

Findings

Study 1 reveals that multi-homers’ loyalty toward their preferred SP has a weaker effect on willingness to pay premium prices and share-of-wallet than single-homers’ loyalty. Study 2 establishes that several attitudinal factors distinguish multi-homers from single-homers in a loyalty framework. Study 3 concludes that perceived risk dimensions promote multi-homing intention, which in turn promotes multi-homing behavior.

Originality/value

Through empirical investigation, the present research succeeds in establishing that multi-homing is a concern for SPs, deciphering the attitudinal factors that distinguish multi-homers and single-homers in a loyalty framework, and confirming the influence of perceived risk dimensions on multi-homing. Thus, the study has several theoretical and practical implications for B2B services in emerging economies.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 1 August 2000

J.G. Thoburn, S. Arunachalam and A. Gunasekaran

Information systems (ISs) are at the heart of any responsive organisation. However current tools and techniques of evaluation and design of ISs are not well suited to the…

Abstract

Information systems (ISs) are at the heart of any responsive organisation. However current tools and techniques of evaluation and design of ISs are not well suited to the needs of small and medium sized companies, and the achievement of their strategic, commercial and operational goals, and perhaps not even to those of larger organisations. The failure rate in the use of many computer‐based systems is very high especially in manufacturing organisations. This suggests that a new and simpler technique is required to lay down the foundation for an IS at an early stage in the development of a company. This system must be capable of being applied by non‐specialist managers but nevertheless be one that incorporates all of the elements of information, in circumstances which may be a mix of technology‐based and manual systems. This paper proposes the design of a simple audit tool that may be used in any area of a company’s organisation to aid in the evaluation, planning and design of holistic ISs in SMEs.

Details

Logistics Information Management, vol. 13 no. 4
Type: Research Article
ISSN: 0957-6053

Keywords

Article
Publication date: 22 March 2019

Nguyen Dinh Tho

The purpose of this paper is to decipher the levels of three strategic orientations – learning orientation, entrepreneurial orientation (proactiveness and risk taking) and…

Abstract

Purpose

The purpose of this paper is to decipher the levels of three strategic orientations – learning orientation, entrepreneurial orientation (proactiveness and risk taking) and marketing orientation (responsiveness to customers, responsiveness to competitors, responsiveness to the macro-environment and business relationship quality) – that are necessary for firm innovativeness.

Design/methodology/approach

Data were collected from a sample of 316 firms in Ho Chi Minh City, Vietnam. Multiple regression analysis (MRA) was employed to examine the net effects of seven factors (learning orientation, proactiveness, risk taking, responsiveness to customers, responsiveness to competitors, responsiveness to changes in the macro-environment and business relationship quality) on firm innovativeness. Necessary condition analysis (NCA) was then employed to discover the level of these factors as necessary conditions for firm innovativeness.

Findings

The results produced by MRA show that learning orientation, proactiveness, responsiveness to customers and responsiveness to competitors have positive effects on firm innovativeness. The results from the NCA reveal that six out of seven conditions exhibit varying necessary levels for firm innovativeness.

Practical implications

The findings are relevant to senior managers and suggest that the levels of strategic orientations necessary for firm innovativeness vary. Firms therefore should pay attention not only to the net effects (beta weights) but also to their necessary levels. Based on their resources and capabilities, firms should take into account the necessary level of each strategic orientation in order to achieve their innovativeness goal.

Originality/value

This study is among the first to decipher the levels of three strategic orientations (learning orientation, entrepreneurial orientation and marketing orientation) that are necessary for firm innovativeness.

Details

Baltic Journal of Management, vol. 14 no. 3
Type: Research Article
ISSN: 1746-5265

Keywords

Article
Publication date: 31 May 2019

Ghizlane Arifine, Reto Felix and Olivier Furrer

Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its…

1881

Abstract

Purpose

Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This paper aims to have a deeper understanding of MBL by investigating its different types and facets.

Design/methodology/approach

This study uses a sequential, qualitatively driven mixed-method design consisting of in-depth interviews and supplementary survey research.

Findings

The findings of this study suggest that mood congruence, identity enhancement, unavailability risk reduction and market competition are the most important facets that explains the two types of MBL (complementary-based and product substitutes). Furthermore, the findings show that the family factor can motivate consumers to be multi-brand loyal by adding brands to an initially family-endorsed brand.

Research limitations/implications

This study advances the conceptual foundations of MBL and extends previous research on brand loyalty. Some of the findings may be limited to the economic and cultural context of relatively affluent countries with an abundance of market offers.

Practical implications

Marketing managers gain insights into how to manage brand loyalty and how to transition from MBL to single-brand loyalty.

Originality/value

The study generates novel insights into the facets of different types of MBL.

Details

European Journal of Marketing, vol. 53 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 3 September 2019

Nilaranjan Barik and Puspanjali Jena

This study aims to establish an idea on visibility and growth of research publications of select Library and Information Science (LIS) open access journals indexed in…

Abstract

Purpose

This study aims to establish an idea on visibility and growth of research publications of select Library and Information Science (LIS) open access journals indexed in Scopus database during the period 2001-2015.

Design/methodology/approach

The study covers its scope to the research publications published during the period 2001-2015. All retrieved data were analyzed using bibliometric methods. The data of the select journals were searched in Scopus database using the name of the journal as search term in source of the database.

Findings

The results of the study reveal that visibility of LIS research articles in country based, university/ institution based, types of document based, authors based and citation based is significant. Authors from 83 countries and 990 universities/ institutions across the world have published their research in such LIS open access journals. The American and European countries are the leaders among all contributing countries and “Article” is the most popular types of documents with 61.37 per cent publications. The citation impact of publications shows an average 8.08 citations per publication.

Originality/value

The study raises concern on the global visibility of LIS research publications. Authors from underdeveloped countries do not prefer to publish their publications in open channel. Also government and other research bodies of these countries do not give proper weightage to the publications in open access journals. So, the study intends to assess the visibility of LIS research publications and their growth pattern.

Details

Library Hi Tech News, vol. 36 no. 7
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 16 December 2020

Yaxin Ming, Jing (Elaine) Chen and Chenxi Li

This study aims to investigate the effect of acquisition modes on customer behavioral loyalty to enrich our knowledge of the effectiveness of acquisition modes and how to…

Abstract

Purpose

This study aims to investigate the effect of acquisition modes on customer behavioral loyalty to enrich our knowledge of the effectiveness of acquisition modes and how to better target customers in the service industry.

Design/methodology/approach

Using a data set from a large commercial bank in China, this study conducts a series of empirical analyses to examine the impacts of two types of acquisition modes (i.e. the gift acquisition mode and customer referral) on customer behavioral loyalty.

Findings

Gift acquisition has a negative effect on customer behavioral loyalty, as measured by the dropout probability, consumption amount and consumption frequency. Furthermore, this negative relationship could be weakened if the customer is referred by an existing customer.

Originality/value

Although prior studies have investigated the effectiveness of some acquisition modes in terms of customer loyalty, customer acquisition through the provision of gifts, which is widely implemented in marketing practice, has not been well investigated. This study addresses this research gap and identifies the joint influence of acquisition modes on customer behavioral loyalty, further enriching our knowledge of the effectiveness of different acquisition modes.

Details

International Journal of Bank Marketing, vol. 39 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 5 June 2017

Ivan Russo, Ilenia Confente, David M. Gligor and Nicola Cobelli

This study investigated business-to-business (B2B) repeated purchase intent and its relationships with customer value and customer satisfaction. Additionally, it explored…

1848

Abstract

Purpose

This study investigated business-to-business (B2B) repeated purchase intent and its relationships with customer value and customer satisfaction. Additionally, it explored the link between willingness to purchase again, switching costs and product returns management. Modern customers are more likely to switch suppliers; however, previous research suggests that this behaviour can be attenuated by a robust returns management experience. The purpose of this study was to provide a revised model of B2B repeated purchase intent that integrates the concept of product returns management and switching costs with existing B2B customer repurchase intent models.

Design/methodology/approach

First, a qualitative inquiry based on semi-structured interviews was conducted to test and develop a quantitative survey. Then a survey was then sent to business owners operating in the audiology industry. Finally, there were 317 responses.

Findings

The authors reveal the complex relationship between returns management and repeated purchase intent. Specifically, the authors’ results indicate that the effect of product returns on repurchase intent is opposite to the effect of customer value, depending on the value of customer value. The authors’ findings indicate that even when switching costs are low, firms can positively impact the intent to purchase again in the future if they increase the level of customer satisfaction. In addition, the authors’ findings indicate that in the context of B2B a high/low level of customer satisfaction does not trigger a positive effect of managing product returns on repurchase intent.

Originality/value

This study was the first to introduce the concept of product returns management to research on B2B repurchase intent.

Details

Journal of Business & Industrial Marketing, vol. 32 no. 5
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 1 June 2010

Sarah Eyaa, Joseph M. Ntayi and Sheila Namagembe

SMEs especially those in developing countries face a number of challenges that affect their performance and survival in the long run. One of the challenges that has not…

1417

Abstract

SMEs especially those in developing countries face a number of challenges that affect their performance and survival in the long run. One of the challenges that has not been widely explored is that of SME supply chain performance. This study attempts to examine the relationship between collaborative relationships and SME supply chain performance in Uganda. SME supply chain performance is an important area because SMEs account for a large percentage of the private sector. Our study established that collaborative relationships explained 29.5 per cent of the variation in SME supply chain performance. Information sharing and incentive alignment were found to be significant predictors of SME supply chain performance while decision synchronization was not a signification predictor. These findings are important and raise implications for theory and managers of SMEs in Uganda.

Details

World Journal of Entrepreneurship, Management and Sustainable Development, vol. 6 no. 3
Type: Research Article
ISSN: 2042-5961

Keywords

Book part
Publication date: 31 December 2010

Shimpei Iwasaki and Rajib Shaw

Over the past decades, changes in climate have been commonly observed in many parts of the world. It is apparent that changes in temperature and rainfall and resulting…

Abstract

Over the past decades, changes in climate have been commonly observed in many parts of the world. It is apparent that changes in temperature and rainfall and resulting increases in frequency and intensity of flood and drought events have affected ecological and social systems on the earth. According to the Fourth Assessment Report of the Intergovernmental Panel on Climate Change, warming atmosphere of the climate system is now unequivocal (IPCC, 2007). Climate change poses significant risks to the livelihoods, culture, and health of millions of people (Barnett, 2003). Ecological and climatic disasters – hurricanes, tornadoes, draught, flooding, landslides – are becoming more frequent, resulting in devastation to family and communities, especially the poor living in precarious environments (Ogata & Sen, 2003). Related to this, the number of climate-led disaster events and affected populations has been increasing during the last decades according to the data from EM-DAT (2010).

Details

Climate Change Adaptation and Disaster Risk Reduction: An Asian Perspective
Type: Book
ISBN: 978-0-85724-485-7

Book part
Publication date: 14 October 2010

Shimpei Iwasaki and Rajib Shaw

Chilika Lagoon is the largest brackishwater lagoon in the Indian subcontinent, situated at latitude 19°28′ and 19°54′ north and longitude 85°05′ and 85°38′ east (Fig. 2.1

Abstract

Chilika Lagoon is the largest brackishwater lagoon in the Indian subcontinent, situated at latitude 19°28′ and 19°54′ north and longitude 85°05′ and 85°38′ east (Fig. 2.1). The lagoon extends from the southwest corner of Puri and Khurdra districts to the adjoining Ganjam district of Orissa state. The pear-shaped lagoon is around 64.3km long and its width varies from 18to 5km. It is connected to the sea through irregular water channels with several small sandy and usually ephemeral islands (CDA, 2008). The average lagoon area is 1,055km2 which increases to 1,165km2 during the rainy season and shrinks to 906km2 during the summer season. Chilika Lagoon becomes less saline during the rainy season due to flood waters from 52 rivers and rivulets. It becomes more saline during the dry season as the supply of flood water is cut off when the south wind begins to blow and saline waters enter from the Bay of Bengal at high (Patro, 2001). The lagoon has three hydrologic subsystems (Mahanadi delta, western catchments, and the Bay of Bengal) influencing the hydrological regimes as shown in Fig. 2.1. The total inflow of freshwater from the Mahanadi delta has been estimated to be 4,912 million cubic meter, accounting for 80 percent of the total water flow. The maximum discharge of 3,182 million cubic meter comes from Makara River, followed by Bhargavi River (1,108 million cubic meter) and Luna River (428 million cubic meter) (CDA, 2008). Meanwhile, the western catchments account for 20 percent of the total fresh water flow.

Details

Integrated Lagoon Fisheries Management: Resource Dynamics and Adaptation
Type: Book
ISBN: 978-0-85724-164-1

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