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1 – 10 of 10Norm O'Reilly and Ryan Rahinel
Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study…
Abstract
Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the existing literature on the convergence of technology and sport by examining which of five key media technologies will have the greatest impact upon the televised ice hockey product. The results demonstrate the importance of forecasting media technology in sport.
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Ryan Rahinel, Rohini Ahluwalia and Ashley S. Otto
Humans engage in two types of processing. One system is the rapid, affect-based, and intuitive, “experiential” system, while the other is the relatively slower, cognition-based…
Abstract
Humans engage in two types of processing. One system is the rapid, affect-based, and intuitive, “experiential” system, while the other is the relatively slower, cognition-based, and reflective, “rational” system. Extant work focuses on the consequences of having one system relatively dominant over the other. In the current research, we show that consumers who use neither system to a great degree (i.e., low-system consumers) are vulnerable to undesirable outcomes. Specifically, four studies demonstrate that these consumers face confusion in the process of making judgments due to their lack of processing inputs and resolve this confusion by making judgments that are implied by salient stimuli, regardless of the stimuli's diagnostic value. The result is an unbalanced, easily biased, and “blown away by the gust of wind” judgment process that both policymakers and low-system consumers should be vigilant to.
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Mary K. Foster, Barbara Bell Angus and Ryan Rahinel
The purpose of this paper is to investigate the intersection of learning theory and leadership development by developing a conceptual framework and applying it to an exemplar case.
Abstract
Purpose
The purpose of this paper is to investigate the intersection of learning theory and leadership development by developing a conceptual framework and applying it to an exemplar case.
Design/methodology/approach
First, the conceptual framework was developed through extant literature in learning theory. Then, using a qualitative design, the researchers conducted telephone interviews with participants and past graduates of a leadership programme that had already been evaluated as successful from a behavioural and job performance perspective.
Findings
Current participants and past graduates of the leadership development programme were more likely to describe their learning experiences in terms of “all in the hall” comments versus “sage on the stage” comments. The researchers also found that human resource professionals were not taking “all in the hall” factors into consideration when making decisions on awarding contracts for leadership development programmes.
Research limitations/implications
Given that the paper examined only one case, further research in this area is needed to substantiate the findings. Interesting research opportunities exist at the intersections of two disparate bodies of scholarly knowledge.
Practical implications
The researchers suggest that more attention should be paid to learning principles in both the design of leadership development programmes and the decision criteria employed by those who are responsible for awarding contracts.
Originality/value
To the researchers' knowledge, this paper constitutes the first investigation of leadership development through a cognitive psychology lens.
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This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
This case study illustrates the importance of attention to process features in effecting change through workplace training and development of employees. In contrast, the HR professionals responsible for ensuring appropriate training and development seem unaware of the importance of this process perspective in providing effective programs. Content deliverables drive decision‐making and process is rarely, if ever, considered. The authors outline some principles that designers may want to incorporate more deliberately into their leadership training and development programs and, similarly, HR professionals may want to consider these as important criteria for contract decisions.
Originality/value
The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
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Norm O'Reilly, George Foster, Ryan Murray and Carlos Shimizu
– The purchase drivers of merchandise sales rank in professional sport are examined at both a conceptual and an empirical level. The paper aims to discuss these issues.
Abstract
Purpose
The purchase drivers of merchandise sales rank in professional sport are examined at both a conceptual and an empirical level. The paper aims to discuss these issues.
Design/methodology/approach
A database was constructed for all 30 clubs in the National Hockey League based on a conceptual model of relevant variables. Both public and private data sources were accessed, covering an extensive 12-season period (1999-2011), including the 2004-2005 lockout when the season was cancelled. Principal-components analysis was used to reduce the number of variables for regression analysis to distinguish relatedness and to gauge the influence of those variables on merchandise sales rank.
Findings
The results reveal that six club-based factors impact merchandise sales rank: Overall Fan Satisfaction, Media Exposure, On-Field Performance, Strength of a Club’s Brand, Local Market Dynamics, and Fan Capacity to Pay. These six categories of purchase drivers form a strong predictive model of merchandise sales rank in the National Hockey League.
Research limitations/implications
The resulting model could be extended in future research by adding extra categories to the conceptual framework and by developing alternative or better measures of the variables the authors use. It could also be tested with other sales data as the dependent variable since the study was limited to ranking data on merchandise data for the National Hockey League clubs for each year. Future research could use the actual merchandise dollars for each club in a league to test the model. A further extension would be to model subparts of merchandise (such as jersey sales, impacts of brand changes, etc.). A similar area of future research would be to look at the role of individual athletes as opposed to clubs in driving merchandise sales rank or volume.
Practical implications
For managers in professional sport, the results suggest that there are steps that can be taken to improve merchandise sales rank (and, by extension, merchandise sales volume). Practitioners can develop and follow strategies in this regard. Results also suggest that practitioners should put the achievement of high Regional Television Ratings – the strongest influencing variable on merchandise sales rank – as a priority.
Social implications
The results confirm that brand is important when attempting to increase merchandise sales rank. Club managers need to be cognizant of their brand and its impact on merchandising in all decisions.
Originality/value
The business of professional sport is evolving globally with new sources of revenue, including merchandising increasing in prominence. This research explores the drivers of merchandise sales rank in professional sport and provide direction on key antecedents. The study proposes and tests a conceptual model.
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Younghwa Lee, Marat Bakpayev, Sukki Yoon and Kacy Kim
Drawing on embodied cognition and construal level theory perspectives in marketing literature, the purpose of this study is to propose that closed eyes make events appear distant…
Abstract
Purpose
Drawing on embodied cognition and construal level theory perspectives in marketing literature, the purpose of this study is to propose that closed eyes make events appear distant and increase high-level construal and abstract processing, whereas opened eyes make events appear near and increase low-level construal and concrete processing. The authors further argue that high (low) construal level induced by closed (open) eyes increases favoritism toward utilitarian (hedonic) appeals.
Design/methodology/approach
Drawing on embodied cognition and construal level theory, the authors conduct three studies to investigate how consumers form varying distance perceptions and attitudes toward advertising appeals depending on whether they open or close their eyes while contemplating the messages. In Study 1, the authors tested the effects of an advertisement featuring utilitarian versus hedonic appeals in a food waste reduction campaign. In Study 2, the authors tested the effects of an advertisement stressing utilitarian versus hedonic aspects of a brand of travel products. In Study 3, the authors tested the effects of an advertisement for hotel reward products depending on consumption motivations.
Findings
The studies support the hypothesis by showing that when individuals close their eyes, they form abstract processing styles (high-level construal), perceive events as more distant and increase preferences for utilitarian advertising appeals; when they open their eyes, they form concrete processing styles (low-level construal), perceive events as nearer and indicate preferences for hedonic advertising appeals.
Originality/value
The novel insight of this study shows how bodily sensations may affect various types of hedonic and utilitarian advertising appeals. This study contributes to the embodied cognition and construal level literature, but the contribution of this study is particularly important for marketers and advertisers in that the authors show interactions between open or closed eyes, hedonic or utilitarian product aspects and processing styles.
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– The purpose of this paper is to explore how tourists negotiate existential/experiential authenticity in cultural restaurant experiences as represented in their online reviews.
Abstract
Purpose
The purpose of this paper is to explore how tourists negotiate existential/experiential authenticity in cultural restaurant experiences as represented in their online reviews.
Design/methodology/approach
The paper uses netnography, a relatively novel web-based method, to examine the phenomenon of existential authenticity. Post-visit online reviews were analyzed to glean meanings and insights into tourists' lived experiences in Victoria Falls restaurants.
Findings
The analysis illustrates how the experience of existential authenticity is at the centre of tourist's recollections and more importantly, how it is a highly internalized, individual process. There is a strong suggestion in the tourists' reviews however that the totality of the experience is more important than its individual components; that a hedonistic search for “fun” characterizes the tourists' quest in tourism. Very little emphasis is placed on the authenticity of cultural objects, suggesting that existential authenticity may be more important in this context than objectivist authenticity.
Practical implications
First, the emphasis on the “total experience” highlights the importance of thinking beyond the food on the plate. Second, tourists' reference to having been “pleasantly surprised” should spur restaurateurs to indulge their creative abilities; to give tourists unexpected add-ons. Restaurants that are nonconformist, original, or unusual are likely to excite international travelers. Third, the importance of collective authenticity is well illustrated: tourists enjoy “sociality”. This means restaurant marketing collateral needs to reflect the social interaction concomitant to the experience. Finally, most tourists appreciate performative experiences, thus practitioners might need to offer more interactive rather than passive service consumption.
Originality/value
The study provides insights into a previously unresearched context using a nontraditional data collection method.
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The purpose of this paper is to examine celebrity advertising in the case of negative associations.
Abstract
Purpose
The purpose of this paper is to examine celebrity advertising in the case of negative associations.
Design/methodology/approach
In total, 451 posts were captured permanently from randomly selected weblogs, and analyzed by discourse analysis. The basic emerging themes therein have been isolated and interpreted, and a model of celebrity endorsement in the case of negative information has been developed.
Findings
When a celebrity becomes involved in an undesirable event, the consumers' perceptions of the celebrity may or may not change. This study argues that this situation is influenced by “the level of negativity”, “the level of blameworthiness”, “admiration” and the “message content”. In addition, it was found that the admiration affects the perceived image of the celebrity and it is also affected by “the level of negativity” and “the level of blameworthiness”. Furthermore, the message given is directly associated with the “negativity”, “blameworthiness”, “perception of the celebrity”, and “the perception of the brand”.
Research limitations/implications
The present study examined only one case of celebrity advertising.
Practical implications
The expectations and attitudes of the identified segments should be taken into consideration when firms develop marketing programs.
Originality/value
This study, unlike others, analyzes the case of the continuance of the endorsement relationship between the company and the negatively publicized celebrity.
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