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A discussion “ On the Neglect of Science in Commerce and Industry ” seems to involve the assumption that this neglect is general if not total. As this would be an exaggeration, I prefer to speak of the inadequate appreciation of science in the British commercial and industrial world. During the last thirty years immense efforts have been made to provide instruction in physical science for all classes in the community, and with some success. Every British university is provided with laboratories and gives degrees in science; the number of colleges and technical schools has increased enormously, and the quality of the teaching provided has greatly improved, while there are but few secondary schools which are not furnished with good laboratories in which physical science is taught up to a comparatively advanced stage. Out of these universities, colleges, and schools proceed annually many hundreds of young people with a tincture of scientific knowledge, some of them possessing even a certain amount of practical skill and experience. I do not refer to engineers whose training and professional qualifications require separate discussion.

We publish this month a report of a case which was recently heard by the Stipendiary at Middlesbrough, in which a Co‐operative Society was summoned for being in possession of meat which was condemned as tuberculous and as unfit for human food. In view of the magisterial decision, it is of interest to review the facts of the case. It appears that Inspector WATSON visited the defendant society's slaughter‐house, and that he saw there several carcases hanging up and an employee dressing a carcase which was obviously tuberculous. In reply to Inspector WATSON'S demand, the internal organs of the animal were produced and were found to be covered with tuberculous nodules. Dr. DINGLE, the Medical Officer of Health, accompanied by Mr. G. ANDERSON, the Chief Sanitary Inspector, subsequently visited the slaughter‐house and agreed that the carcase was undoubtedly tuberculous and quite unfit for human food. Accordingly they seized the carcase which was subsequently condemned by order of the magistrate. When the defendant society was summoned before the Court, the counsel for the prosecution pointed out that when Inspector ANDERSON visited the slaughter‐house he asked the slaughterer why he had continued dressing the carcase when it was obvious to anyone that the meat was tuberculous. The condition of the carcase was not disputed by the defendants, but it was contended that the slaughter‐house was under the control of the manager and that no carcase would be removed until it had been inspected by him. In view of this contention for the defence, the magistrate held that it had not been proved that the meat was intended for human food, despite the fact that the diseased internal organs had been removed, and that the carcase had been dressed as if it were intended for use as food. If the decision in all such cases rested upon evidence of a similar nature, it is obvious that the Public Health Acts would become inefficient and useless, inasmuch as it would only be necessary for a defendant to state that any diseased meat found in his slaughter‐house was awaiting the inspection of the manager, and then the law could not interfere. Such a condition of things would obviously be unsatisfactory. The Stipendiary observed that the prosecution was justified, and commended the ability with which the Health Department carried on its work.

The Library Campaign is still a force to be reckoned with. That was the message that came out of The Campaign's crisis meeting held in Birmingham on 23 September when over 50 supporters assembled to offer much needed help and expertise.

… Strange but true facts, number 7: Wandsworth is famous for more than its blue halo.

A collection of essays by a social economist seeking to balance economics as a science of means with the values deemed necessary to man′s finding the good life and society enduring as a civilized instrumentality. Looks for authority to great men of the past and to today′s moral philosopher: man is an ethical animal. The 13 essays are: 1. Evolutionary Economics: The End of It All? which challenges the view that Darwinism destroyed belief in a universe of purpose and design; 2. Schmoller′s Political Economy: Its Psychic, Moral and Legal Foundations, which centres on the belief that time‐honoured ethical values prevail in an economy formed by ties of common sentiment, ideas, customs and laws; 3. Adam Smith by Gustav von Schmoller – Schmoller rejects Smith′s natural law and sees him as simply spreading the message of Calvinism; 4. Pierre‐Joseph Proudhon, Socialist – Karl Marx, Communist: A Comparison; 5. Marxism and the Instauration of Man, which raises the question for Marx: is the flowering of the new man in Communist society the ultimate end to the dialectical movement of history?; 6. Ethical Progress and Economic Growth in Western Civilization; 7. Ethical Principles in American Society: An Appraisal; 8. The Ugent Need for a Consensus on Moral Values, which focuses on the real dangers inherent in there being no consensus on moral values; 9. Human Resources and the Good Society – man is not to be treated as an economic resource; man′s moral and material wellbeing is the goal; 10. The Social Economist on the Modern Dilemma: Ethical Dwarfs and Nuclear Giants, which argues that it is imperative to distinguish good from evil and to act accordingly: existentialism, situation ethics and evolutionary ethics savour of nihilism; 11. Ethical Principles: The Economist′s Quandary, which is the difficulty of balancing the claims of disinterested science and of the urge to better the human condition; 12. The Role of Government in the Advancement of Cultural Values, which discusses censorship and the funding of art against the background of the US Helms Amendment; 13. Man at the Crossroads draws earlier themes together; the author makes the case for rejecting determinism and the “operant conditioning” of the Skinner school in favour of the moral progress of autonomous man through adherence to traditional ethical values.

THERE was a rather remarkable statement made at the Royal Institute of British Architects by Mr. Berwick Sayers last month. He affirmed that so far as the recorded issues of the reference libraries in the municipal libraries of London were concerned, only 8,880 books were consulted daily. This, as the statistical account of twenty‐nine public libraries, shows an average of a fraction over 302 books daily. To some this may seem not an inadequate issue, if all the books recorded are books which the student and the searcher for information have used. The point of the meeting at which the remark was made was that the reference libraries of London should do more in co‐operation with industry, and it was argued by the representatives of ASLIB who took part in the conference that our London reference libraries should be strengthened in the science and technology departments, even at the expense of the lending libraries. The experience of the public librarian seemed to be that few people lived in London near their work; and that they had command of the special libraries in London in a way that provincial industrialists had not, and therefore they did not make any use that mattered of London reference libraries. The Chambers of Commerce in the various boroughs of London consist of small traders as a rule whose main purpose is “to keep down the rates,” and who have very little connection with industry on the scale in the minds of the ASLIB representatives. In short, the chief function of the London public libraries is mainly that of home reading. Ultimately the solution of the reference problem may be the establishment of one or two great regional reference libraries supported by the co‐operation of the boroughs. Co‐operation, however, is in its initial stages yet, and it will probably be some time before such an ideal, if it be an ideal, is achieved.

The effectiveness of a message to persuade tourists to consume healthier and more ecological food may be influenced by (1) the message content, (2) the message sender and (3) the receiver of the message. This study analyses effective persuasion of tourists by simultaneously investigating how these three characteristics influence tourists' healthy and ecological food choices at hotel buffets.

A randomised 4 × 2 between-subject experimental design, replicated in two hotels, collected perceptions of 329 participants on four persuasive messages aimed at increasing food consumption in a realistic and natural setting at hotel buffets. The eight treatments included four persuasive messages (placebo appeal, health appeal, environmental appeal, local origin appeal), each with and without endorsement (i.e. with/without a specific sender).

Message content, in particular health and local provenance-related messages, and the characteristics of the receiver (tourists' attitudes and habits) influence food choices on holiday while the sender (endorsement) was found to be less influential. This implies that appropriate messages can persuade tourists to eat in a considerate manner from hotel buffets, especially for tourists with favourable attitudes and everyday behaviours.

This paper contributes to theory and practice in persuasive communication to encourage healthier and more ecological choices in hedonistic consumption. Specifically, this paper is the first to present an integrated empirical analysis on the simultaneous influence of (1) message content, (2) presence of an identifiable sender and (3) receiver characteristics, on healthy and ecological eating behaviour of tourists.