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Article
Publication date: 15 May 2007

Joel H. Amernic and Russell J. Craig

The paper highlights the strategic importance of being alert to the power of the language and words used by CEOs in their various communications – their CEO‐speak.

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Abstract

Purpose

The paper highlights the strategic importance of being alert to the power of the language and words used by CEOs in their various communications – their CEO‐speak.

Design/methodology/approach

The paper employs a close reading analysis of several contemporary examples of one of the most significant genres of CEO‐speak – the CEO's annual letter to stockholders.

Findings

Four perspectives important for understanding corporate strategy are highlighted: the importance of CEO‐speak as a linguistic marker of CEO narcissism; the revealing nature of metaphors chosen by CEOs; the potential rhetorical potency that arises from the way CEO‐speak is framed; and the significance of cultural keywords.

Research limitations/implications

Case examples, such as the close readings in this article, possess the strength of specific instance detail and interpretation, and the ostensible weakness arising from interpretation of small samples. But such research may provide for a reframing of conceptual perspectives and practical approaches.

Practical implications

The case examples and advice provided will help business executives and corporate stakeholders to monitor the quality of CEO‐speak, engage CEO‐speak more effectively for strategic purposes, and improve CEO text and leadership‐through‐language.

Originality/value

Readers are reminded of the power of CEO text, the benefits of subjecting it to greater scrutiny, and are provided with some practical, operational advice.

Details

Strategy & Leadership, vol. 35 no. 3
Type: Research Article
ISSN: 1087-8572

Keywords

Book part
Publication date: 10 June 2009

Craig J. Russell

Firms and individuals budget or account for dollars, not standardized dollars, squared dollars, squared deviations from mean dollars, or percentage of squared deviations from mean…

Abstract

Firms and individuals budget or account for dollars, not standardized dollars, squared dollars, squared deviations from mean dollars, or percentage of squared deviations from mean dollars – my checking account reports my balance in dollars. In contrast, we have all seen a model dismissed because it “only explained 9% of the variance.” However, the Brogden–Cronbach–Gleser (BCG) model clearly shows that rxy (or

 ) is linearly related to a model's dollar utility to the firm, not  or  . In other words, when rxy (or  ) doubles for a strategic management model designed to predict profit (Y$), then the predicted dollar value added to the firm doubles (e.g., when rxy=0.30 and  , the addition of X2 to the model has increased expected dollar value added to the firm by a factor of 2). Hence, a model that explains only 9% of the variance in Y$ in fact explains 30% of the dollar utility available to be explained in Y$, even though tests of the null hypothesis H0: rxy=0 and  will yield mathematically identical outcomes to tests of  and  . Not surprisingly, I rarely see the BCG model cited in the scholarly management literature, and never see it cited by strategic management scholars. So, I will first demonstrate how the BCG model was originally developed to estimate the value of personnel selection systems, though it also characterizes how the dollar impact of any organizational intervention can be estimated, be it strategic, entrepreneurial, HR-related, etc. I will then make some minor adjustments to show how the model can be applied to more macro, strategic research arenas as well as some of the more interesting implications that are seldom fully appreciated in the current management literature. I will conclude this section with an example of how the BCG model might be applied to a recent strategic management study published in a recent issue of the Academy of Management Journal.

Details

Research Methodology in Strategy and Management
Type: Book
ISBN: 978-1-84855-159-6

Article
Publication date: 18 January 2008

This paper aims to summarize advice from two professors of accounting on the language CEOs should and should not use in their official communications.

628

Abstract

Purpose

This paper aims to summarize advice from two professors of accounting on the language CEOs should and should not use in their official communications.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments.

Findings

The paper suggests that readers ought to think of the last time they either gave, advised or heard a CEO's speech. They ought to reflect on the last letter they sent or received with a CEO's signature at the bottom and to ask if they were the writer, how did they went about choosing their words and if they were on the receiving end, how did they respond? It suggests that what was said and what was actually communicated might not be the very same thing.

Practical implications

The paper offers case studies which may help CEOs and their teams put together savvier communications documents.

Originality/value

Readers are made to focus on the potentially large impact of the use or misuse of certain words, encouraging them to be more aware of the minor details of their communications.

Details

Strategic Direction, vol. 24 no. 2
Type: Research Article
ISSN: 0258-0543

Keywords

Article
Publication date: 1 December 1999

Russell J. Craig, Frank L. Clarke and Joel H. Amernic

This paper was stimulated by the chilling vision of the corporate university described by Moore and touted by numerous others. It exposes the ways in which Newman’s The Idea of a…

Abstract

This paper was stimulated by the chilling vision of the corporate university described by Moore and touted by numerous others. It exposes the ways in which Newman’s The Idea of a University will be abrogated and transformed by corporate universities. Fundamental issues are raised about the nature and purpose of universities and about the roles of its professors and schools of business, especially in a world characterized by “the triumph of the market”. An urgent plea is proferred for broader debate about the place of Corporate Universities in business higher education.

Details

Accounting, Auditing & Accountability Journal, vol. 12 no. 5
Type: Research Article
ISSN: 0951-3574

Keywords

Content available
Book part
Publication date: 10 June 2009

Abstract

Details

Research Methodology in Strategy and Management
Type: Book
ISBN: 978-1-84855-159-6

Abstract

Details

Corporate Fraud Exposed
Type: Book
ISBN: 978-1-78973-418-8

Content available
Article
Publication date: 15 May 2007

Robert M. Randall

345

Abstract

Details

Strategy & Leadership, vol. 35 no. 3
Type: Research Article
ISSN: 1087-8572

Article
Publication date: 1 September 2007

Lena Croft and Shige Makino

Conventional theories of market entry assume choice availability. This investment assumption is subject to challenges in the power generation market of an emerging economy where…

Abstract

Conventional theories of market entry assume choice availability. This investment assumption is subject to challenges in the power generation market of an emerging economy where the host government controls most key resources and market entry choices. With such constraints, entrants become heavily dependent on their host country partners. This study investigates how the resource dependency frameworks explain better in respect of some US power generation firms that manage to operate electricity facilities in China whereas some have to abort. Using cross‐case analysis, patterns emerged illustrate how two groups of entrants manage key resources differently.

Details

Journal of Asia Business Studies, vol. 2 no. 1
Type: Research Article
ISSN: 1558-7894

Keywords

Content available
Article
Publication date: 15 May 2007

Catherine Gorrell

96

Abstract

Details

Strategy & Leadership, vol. 35 no. 3
Type: Research Article
ISSN: 1087-8572

Book part
Publication date: 17 December 2015

Abstract

Details

Knowing, Becoming, doing as Teacher Educators: Identity, Intimate Scholarship, Inquiry
Type: Book
ISBN: 978-1-78441-140-4

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