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This paper aims to illustrate a useful classroom exercise that addresses this challenge. International experiences help university students develop global cultural awareness and better understand culture’s impact on decision-making. As more companies grow their global operations, they seek students with global competency (Eaton and Kleshinski, 2014). However, less than 7 per cent of US university students have basic cultural intelligence according to Lopes-Murphy (2014). This presents faculty with the significant challenge of developing students’ global competency within the walls of the classroom.

This paper describes a phenomenological research classroom activity titled the “Global Consumer Exchange” (GCE) to help business faculty authentically build students’ global awareness, understanding of culture and understanding of global consumer behavior. In addition, the GCE offers a context to help faculty highlight the economic, logistical and technological concerns that global businesses must consider. The GCE was administered in an undergraduate consumer behavior course in cooperation with students from the Republic of Panamá.

Following the GCE, US students reported new awareness of issues they had never considered before and also indicated an increased interest in understanding other cultures. The students also expressed a newfound willingness to personally reach out to international students.

This GCE offers business faculty an easy-to-implement and easily adaptable activity to authentically broaden students’ intercultural awareness and develop a deeper understanding of international business concepts. Through this activity, students are able to gain experience applying phenomenological research methods. The GCE can also be adapted for any course and applied to a wide variety of countries partnerships with university international student organizations and/or English as a second language programs.

The purpose of this paper is to investigate the various forms of the classical wages fund, and especially the claim that J.S. Mill reversed his position on the nature of the wages fund.

Textual research from original publications of Adam Smith, David Ricardo and J.S. Mill, as well as references to current interpretations of their work are used in this paper.

Although J.S. Mill was a supporter of the classical wages fund model, he did not consistently embrace its assumption of a fixed fund. His comment in his Principles that the “discretion of the capitalist” influences the size of the fund contradicts this assumption. Without consistent support for this component of the doctrine, the “recantation” loses its historical significance, in that it is simply a reaffirmation of the views which Mill held throughout.

It is hoped this paper can close the book on the debate on Mill's supposed recantation. There was no recantation because Mill held no firm position to recant.

It is understood that no one has made the connection between Mill's recantation and his other inconsistencies regarding aspects of the wages fund.

This chapter offers a re-description of knowledge organization in light of genre and activity theory. Knowledge organization needs a new description in order to account for those activities and practices constituting and causing concrete knowledge organization activity. Genre and activity theory is put forward as a framework for situating such a re-description.

By means of genre and activity theory, the chapters argues that understanding the genre and activity systems, in which every form of knowledge organization is embedded, makes us capable of seeing how knowledge organization, as a genre, both can be a tool and an object in genred human activities.

In contrast to much research into knowledge organization, this chapter does not emphasize techniques, standards, or rules to be the sole object of study. Instead, an emphasis is put on the genre and activity systems informing and shaping concrete forms of knowledge organization activity. With this, we are able to understand how knowledge organization activity also contributes to construct genre and activity systems and not only aid them.

Entrepreneurial competence plays a decisive role in entrepreneurship success. To promote the employment of college students and accelerate economic growth through entrepreneurial activities, the Chinese government and universities encourage the use of multiple inputs to boost holistic entrepreneurship education and training. This study aims to assesses the entrepreneurial competence of college students by analysing the effects of entrepreneurship education and policy implementation in China.

The quantitative approach considered a large sample of 12,269 students, who participated in entrepreneurship education in Chinese “double-first-class” universities, to construct a theoretical model of their entrepreneurial competence. Entrepreneurship competition was introduced as a mediating variable in this model.

This study revealed that college students develop entrepreneurial competence by participating in entrepreneurship competitions unlike students who participate in regular entrepreneurship education. Additionally, there was a significant difference in the measured impact of entrepreneurship policy between students who participated in entrepreneurship competitions and those who did not.

The effects of the implementation of entrepreneurship education and policy were studied using a quantitative design. Additionally, this study highlights the effect of entrepreneurship competitions with empirical evidence from China, and contributes to the discussion of entrepreneurship education at schools and entrepreneurship policy for policymakers.

The coronavirus disease 2019 (COVID-19) pandemic has once again brought to our attention one of the three main pillars of sustainability–the environment. It has also brought into sharp relief the fragility of the live music festival sector, whose success hinges fundamentally on the capacity for both travel and mass gatherings to occur. Considering this intersection of environmental sustainability and the live music festival sector, this paper–which reports on events occurring long before the global pandemic took hold–examines the ways in which eight Australian folk and world music festivals successfully engage in eco-friendly and pro-environmental practices and educational activities at their events. Findings from this research will assist industry practitioners in being able to engage in similar practices at their events, as well as further academic understandings of the relationship between the environment and the live music sector, and the role of environmental communication practices within this.

This study engaged an exploratory research design using interviews to gain an insight into the perceptions of eight live music festival promoters regarding their patrons' on-site eco-friendly behaviours and engagement with the eco-friendly initiatives at their events.

Social support within the on-site festival community (applied here through the notion of a sense of communitas), coupled with the provision of eco-friendly initiatives and effective environmental communication approaches, were key pivot drivers to support patrons' pro-environmental behaviours. Engagement with environmental authorities and experts during the festivals was found to validate their eco-friendly approaches.

This paper provides details of, as well as insights into, the success of the eco-friendly and pro-environmental education practices engaged at select world and folk music festivals in Australia. It broadens and builds upon existing understandings of environmental communication practices.

The purpose of this study is to examine the importance of relationship marketing and particularly customer trust in energy-efficiency labels in social marketing interventions geared towards energy-efficient consumption.

A conceptual model was empirically tested on a sample of 517 users of electronic appliances living in South Africa. The study involved a cross-sectional design, and data were collected via a self-administered survey. Structural equation modelling and mediation analysis were used to test the hypothesised relationships.

The results indicated that customer trust is influenced by customers’ perception of the price and quality of energy-efficiency products, their attitude towards such products and their level of satisfaction with the environmental performance of the products. Customer trust, in turn, showed a positive influence on the customers’ intention to purchase energy-efficiency products and their loyalty to such products. As a central variable, customer trust was found to be an important mediator in the conceptual model.

The findings provide social marketers with important insights on the critical role that customer trust plays in achieving a long-term behavioural shift towards energy-efficient consumption.

Focusing on customer trust in energy-efficiency labels, this study provides empirical evidence of the mediating role of trust in influencing the intention to purchase and the decision to remain loyal to eco-friendly products. Moreover, this paper provides greater clarity on various levers to be activated to enhance the trust that customers have in energy-efficiency labels.