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Entry of a service sector company based in Europe into the Middle East market with focus on Saudi Arabia.

The students should have some familiarity with case studies and should be able to successfully solve easy cases. This case can be used in all courses of general economics and management. It is best suited for courses on market entries, risk management in international business, intercultural management or developing and emerging markets.

Two market entry options are discussed: joint venture set-up with partner and independent direct investment without local partner. A tangible real life experience of the Middle East market will enhance the theoretical presentation and help students to gain practical solutions.

The students should be aware of risks and opportunities in the Middle East and Saudi Arabian markets for western companies from the service sector. He/She should be able to prioritize relevant economic data and simultaneously discuss several different options by dealing with complex situations.

Teaching note.

This paper uses two studies to examine taxpayers' knowledge of tax incentives for charitable giving and also explores the consequences of this knowledge on charitable giving decisions. The first study surveys 600 US taxpayers to establish a baseline understanding of how making a charitable contribution affects taxpayers. In the second study, we conduct an experiment with 201 US taxpayers in which we manipulate the knowledge of taxpayers by providing an educational intervention; we also measure, if, how much is donated in a hypothetical scenario under various tax deductibility conditions. The first study indicates fewer than half of participants understand the basic principles of how charitable donations affect tax liability. Our second study reveals that a short educational video is extremely effective at improving taxpayers' understanding and helping them accurately estimate the tax benefit associated with charitable giving. However, through moderated mediation analysis, we also show that participants who received this educational intervention and accurately estimated the tax benefits in turn decreased their charitable giving. We conclude that the majority of US taxpayers do not understand whether they benefit from certain deductions and may be overestimating the benefit they receive from charitable giving, resulting in giving more than they intend.

ANYONE who might have looked in at one of the windows of the “pavilion” at Churchill College in Cambridge in the late evening of September 11th, 1967, would have witnessed a rather remarkable event—a group of British and Scandinavian librarians performing with great sincerity a stirring musical interpretation of “Bobby Bingo”, using a variety of instruments ranging from potato pots and wine glasses to combs and human voices.

This research investigates the effect of imposing a tax on sugar-sweetened beverages (SSBs) on the likelihood of purchasing SSBs. We design and test an experimental framework that examines this and the effects of providing an explanation about the presence of an SSB tax and information about the negative health effects of consuming SSBs. Consistent with Elbel, Taksler, Mijanovich, Abrams, and Dixon (2013) and Taylor, Kaplan, Villas-Boas, and Jung (2019), we find that imposing a tax, in addition to increasing the conspicuousness of the tax by explaining the presence of a tax (and in some cases, the negative health effects) reduces the likelihood of purchasing an SSB anywhere from 8.39% to 18.15%. We contribute to the public health and tax policy literature by testing consumer choice in a controlled experimental setting and considering the effect of individual differences on the choice to purchase SSBs. Imposing a tax on SSBs may be an effective tool for decreasing SSB consumption that is made more effective when the tax is conspicuous.

ONCE when I was very young, about twelve years of age, I stumbled against a problem in criticism. I had been reading somewhere a list of authors of great adventure stories. Scott, Stevenson, Blackmore, Kingsley, Defoe, were all there; so were Dumas and Hugo; even Kipling, Henty, Ballantyne, Rider Haggard and Jules Verne had intruded into the fold. With all of these I had some acquaintance—although I had neither the advantage of money nor yet access to the libraries which children of to‐day take all too fatally for granted—and I loved each of them with a steady or a frantic devotion.

The young man in the library folded up his list, turned away with a disgruntled look, and muttered something about there not being a single thing to read. I am not given to speaking to strangers, but his muttered remark was so obviously wrong that I could not let it pass. “Well”, he said, “perhaps it is an exaggeration, but there's nothing available in my line. None of the books I want ever seems to be in”.

Terrorism is the new normal for tourism destinations, as the acts of terror that are performed in tourism zones ensure maximum international media coverage for such acts of terror. The frequency of acts of terror has led to the development of crisis resistant tourists, a segment of tourists that continue tourism consumption even when acts of terrorism occur. The tourism industry is negatively impacted by crises, but it has proved to be resilient, bouncing back from a temporary decline. Crisis resistant tourists have increased the robustness of tourist destinations, as almost all destinations have jumped on the tourism bandwagon. Increasingly, countries depend on the tourism industry for economic growth, economic diversification, labour-intensive jobs and attracting foreign exchange, and therefore acts of terrorism can be regarded as economic espionage. African countries still receive less than 10% of international tourism receipts, as the majority of tourism occurs between developed countries in the West. As a consequence, developing countries benefit disproportionally less from tourism. The growth rate for African tourism has exceeded global growth averages and has been included in economic development policies in many African countries.

Terrorism in Kenya's tourism industry has had an adverse impact on tourism numbers and perception about destination Kenya. Several acts of terrorism have capacitated Kenya with institutional memory on how to handle acts of terrorism on Kenya's tourism industry. Kenya is arguably one of the leading countries in tourism in the African continent alongside South Africa, Egypt and Mauritius. In addition, Kenya Airways has used the national airport in Nairobi as a growing aviation hub connecting Africa with the world. As one of Africa's top tourist destinations, Kenya has to address the issue of terrorism. The perceptions of foreign tourists, including Kenyans, are that the country is not safe anymore. As recent as early 2019, another terrorism attack took place in Kenya. This continued to strain an industry that is already under siege. It needs to be borne in mind that a country of Kenya's calibre cannot afford to lose tourists. This is because tourism plays a significant role in enhancing the livelihood of ordinary Kenyans. Additionally, it plays a pivotal role in the country's economy. Kenya provides an example of a destination country which has been able to mitigate the effects of terrorism in the tourism industry. The Atlantic Island of St. Helena, a British Overseas territory, recently constructed an airport in Jamestown to boost trade and specifically tourism to the island, to alleviate financial support from Britain to the island. The island is an unexploited dark tourism destination, as the site of freed slaves after the abolition of the Atlantic Slave trade, the exile site for Napoleon and Zulu Royalty Dinuzulu kaCetshwayo and an overseas concentration camp for the Boers after the Anglo-Boer War. The opening of the airport has created the necessary infrastructure to attract tourists to the island, and the unique selling point of the island is that it is the last outpost of British Imperialism. The island would need to exploit its dark tourism potential by appealing to the British, the South Africans and specifically heritage tourists, due to its unique offering.