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Article
Publication date: 23 June 2020

Ruobing Li, Michail Vafeiadis, Anli Xiao and Guolan Yang

Sponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform without making consumers feel…

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Abstract

Purpose

Sponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform without making consumers feel that they are directly targeted. Hence, the current study examines whether prominently featuring corporate information on social media ads affects how consumers perceive them. It also investigates whether an ad's evaluation metrics on Twitter (e.g. number of likes/comments) influence its persuasiveness and consumers' behavioral intentions towards the sponsoring company. Underlying cognitive and affective mechanisms through which sponsored content operates are also investigated.

Design/methodology/approach

A 2 (corporate credibility: low vs high) by 2 (bandwagon cues: low vs high) between-subjects experiment was conducted.

Findings

The findings showed that corporate credibility and bandwagon cues can influence social media ad effectiveness. Sponsored content from high-credibility companies – evoked more favorable attitudes and behavioral intentions – is perceived as less intrusive, and elicits less anger than equivalent posts from low-credibility companies. Furthermore, it was found that bandwagon cues work via different pathways. For high-credibility corporations, a high number of bandwagon cues improved ad persuasiveness by mitigating consumers' anger towards intrusive sponsored content. Conversely, for low-credibility corporations high bandwagon cues enhanced ad persuasiveness, and this triggered more positive attitudes towards it.

Originality/value

This paper is the first to test corporate credibility and bandwagon effects in social media ads, while also exploring consumers' cognitive and affective responses to sponsored content. Implications for how companies with varying popularity levels should promote products on social media are discussed.

Details

Corporate Communications: An International Journal, vol. 25 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Open Access
Article
Publication date: 20 August 2024

Jianyong Liu, Xueke Luo, Long Li, Fangyuan Liu, Chuanyang Qiu, Xinghao Fan, Haoran Dong, Ruobing Li and Jiahao Liu

Utilizing electrical discharge machining (EDM) to process micro-holes in superalloys may lead to the formation of remelting layers and micro-cracks on the machined surface. This…

Abstract

Purpose

Utilizing electrical discharge machining (EDM) to process micro-holes in superalloys may lead to the formation of remelting layers and micro-cracks on the machined surface. This work proposes a method of composite processing of EDM and ultrasonic vibration drilling for machining precision micro-holes in complex positions of superalloys.

Design/methodology/approach

A six-axis computer numerical control (CNC) machine tool was developed, whose software control system adopted a real-time control architecture that integrates electrical discharge and ultrasonic vibration drilling. Among them, the CNC system software was developed based on Windows + RTX architecture, which could process the real-time processing state received by the hardware terminal and adjust the processing state. Based on the SoC (System on Chip) technology, an architecture for a pulse generator was developed. The circuit of the pulse generator was designed and implemented. Additionally, a composite mechanical system was engineered for both drilling and EDM. Two sets of control boards were designed for the hardware terminal. One set was the EDM discharge control board, which detected the discharge state and provided the pulse waveform for turning on the transistor. The other was a relay control card based on STM32, which could meet the switch between EDM and ultrasonic vibration, and used the Modbus protocol to communicate with the machining control software.

Findings

The mechanical structure of the designed composite machine tool can effectively avoid interference between the EDM spindle and the drilling spindle. The removal rate of the remelting layer on 1.5 mm single crystal superalloys after composite processing can reach over 90%. The average processing time per millimeter was 55 s, and the measured inner surface roughness of the hole was less than 1.6 µm, which realized the  micro-hole machining without remelting layer, heat affected zone and micro-cracks in the single crystal superalloy.

Originality/value

The test results proved that the key techniques developed in this paper were suite for micro-hole machining of special materials.

Details

Journal of Intelligent Manufacturing and Special Equipment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2633-6596

Keywords

Article
Publication date: 28 December 2020

Ahmad Riaz, Chao Zhou, Ruobing Liang and Jili Zhang

This paper aims to present a numerical study on the natural convection, which operates either as an evaporator or condenser unit of the heat pump system to pre-cool and pre-heat…

Abstract

Purpose

This paper aims to present a numerical study on the natural convection, which operates either as an evaporator or condenser unit of the heat pump system to pre-cool and pre-heat the ambient fresh air.

Design/methodology/approach

This study focuses on natural air cooling or heating within the air channel considering the double skin configuration. Particular focus is given to the analysis of airflow and the heat transfer processes in an air channel to cool or heat the ambient fresh air. In this study, the physical model consists of one wall, either heated uniformly or cooled uniformly, whereas the other wall is adiabatic.

Findings

The results show that the variation of both velocity and temperature is observed as the flow transition occurs at the evaporator or condenser wall. In either case, the temperature rises in the range of 6.3–8.4°C with an increase in mass flow rate from 0.07–0.08 kg/s in the photovoltaic thermal condenser part, while in the photovoltaic thermal evaporator part, the change in mass flow rate from 0.048–0.061 kg/s causes a decrease in temperature from 7.1–4.5°C.

Practical implications

The solar-assisted photovoltaic thermal heat pump system, in building façade having an air layer application, is feasible for pre-heating and pre-cooling the ambient fresh air and also reduces the energy needed to treat the fresh air.

Originality/value

The influence of condensing and evaporating temperature under natural convection mode in double skin conformation is considered for pre-heating and pre-cooling of ambient fresh air.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 31 no. 6
Type: Research Article
ISSN: 0961-5539

Keywords

Article
Publication date: 17 May 2021

IpKin Anthony Wong, Shuyi Lin, Lixin Lin and Ruobing Liao

The coronavirus (COVID-19) pandemic response is not only devastating nations and economies across the globe but it is also severely disrupting the event industry, with government…

1167

Abstract

Purpose

The coronavirus (COVID-19) pandemic response is not only devastating nations and economies across the globe but it is also severely disrupting the event industry, with government and health authorities forcing many events to be postponed or cancelled. The purpose of this study is to investigate the prospective attendees’ emotional responses to cancelled events. This study draws upon grief cycle theory to articulate different layers of the grief process in the event domain of inquiry.

Design/methodology/approach

The National Collegiate Athletic Association basketball tournament was selected as the research context. Taking user-generated messages from Twitter, this study first performed content analysis to organize lexical patterns into categories and higher-order themes based on the grief cycle. It also performed social network analyses using UCINET to illustrate how different grief phases are inter-related.

Findings

Results not only point to attendees’ self-expression manifested through a continuum of denial, anger, bargaining and acceptance but they also reveal a three-layer hierarchy of grief, namely, event-related, socio-politics-related and crisis-related. The network analysis further illustrates how grief phases are tied into a complex network of grief messages.

Originality/value

This study advances the event literature by improving knowledge about attendees’ emotional responses to cancelled events. It increases our understanding of the grieving process in the aftermath of COVID-19. The proposed triple grief cycle helps advance the literature by showcasing how voices from prospective attendees represent three pillars of grief hierarchy. The findings also underscore the emotional crisis of the COVID-19 aftermath.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 18 May 2022

Xiaoming Sun, Fayou Lei, Yalan Wang and Ruobing Ren

The purpose of this paper is to study the influence mechanism of different levels of social capital (Structure holes–local network attributes and indirect ties–global network…

Abstract

Purpose

The purpose of this paper is to study the influence mechanism of different levels of social capital (Structure holes–local network attributes and indirect ties–global network attributes) and organizational culture on the creativity of key inventors, and the role of organizational culture between social capital and creativity.

Design/methodology/approach

The paper tested the hypotheses with a sample of patent data accumulated from 46 firms in Chinese electronic information and automobile sectors. Negative binomial regression was used to explore the factors influencing the creativity of key inventors.

Findings

The paper discovers that structural holes are valuable social capital for the creativity of key inventors and very important in firms with a collective and conservative culture. Moreover, it also locates that key inventor are more creative in firms with an individualistic and competitive culture than those in firms with a collective and conservative culture.

Originality/value

This study emphasizes the influence of social capital on creativity and contributes to R&D management. It highlights structural holes are certainly important to key inventors in a collective and conservative culture, thus contradicting preceding studies that locate structural holes useful solely in an individualistic culture. This finding broadens our knowledge of the benefits of this network structure. Also, this debate challenges several basic views on structural holes currently.

Details

European Journal of Innovation Management, vol. 26 no. 6
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 3 October 2016

Guangjian Xu and Yan Wu

The purpose of this paper is to examine the financing and provision of basic public services in China. The main issue addressed is how to reform the public finance system to…

Abstract

Purpose

The purpose of this paper is to examine the financing and provision of basic public services in China. The main issue addressed is how to reform the public finance system to achieve quality and fairness in the provision of basic public services.

Design/methodology/approach

Based on an historical analysis of the functional transformation of the public finance system in China and on an empirical analysis of the current public finance system and the public service provision system, a comprehensive understanding was gained about the relationship between the financing and provision of basic public services.

Findings

The paper argues that there is a close relationship between the provision of basic public services and the functional changes made to the public finance system. Based on a systematic retrospective study of the Chinese Government’s efforts to improve basic public services over the last three decades, this paper offers policy suggestions on further public finance restructuring that would support better service provision.

Originality/value

By analyzing issues in the public service provision system, this paper contributes to the debate about the efficiency improvement made to governmental functions in China.

Details

Asian Education and Development Studies, vol. 5 no. 4
Type: Research Article
ISSN: 2046-3162

Keywords

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