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Article
Publication date: 8 February 2016

Kesten C. Green, J. Scott Armstrong, Rui Du and Andreas Graefe

This paper aims to respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (2016, this issue) regarding the immediate usefulness of that…

Abstract

Purpose

This paper aims to respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (2016, this issue) regarding the immediate usefulness of that paper’s test of advertisements’ compliance with persuasion principles, and regarding the need for further research.

Design/methodology/approach

This paper addresses commentators’ concerns using logic, prior research findings and further analyses of the data.

Findings

The superiority of the index method remains when a simple, theory-based, alternative weighting-scheme is used in the index model. Combinations of three unaided experts’ forecasts were more accurate than the individual forecasts, but the gain was only one-third of the gain achieved by using the Persuasion Principles Index (PPI).

Research limitations/implications

Replications and extensions using behavioral data and alternative implementations of the index method would help to better assess the effects of judging conformity with principles as a means of predicting relative advertising effectiveness. Advertisers can expect more accurate pretest results if they combine the predictions of three experts or, even better, if they use tests of compliance with persuasion principles, such as the PPI. The PPI software is copyrighted, but is available now and is free to use.

Originality/value

New analysis and findings provide further support for the claim that advertisers who use the PPI approach proposed by Armstrong, Du, Green and Graefe (2016, this issue) to choose among alternative advertisements will be more profitable than those who do not.

Details

European Journal of Marketing, vol. 50 no. 1/2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 8 February 2016

J. Scott Armstrong, Rui Du, Kesten C. Green and Andreas Graefe

This paper aims to test whether a structured application of persuasion principles might help improve advertising decisions. Evidence-based principles are currently used to…

Abstract

Purpose

This paper aims to test whether a structured application of persuasion principles might help improve advertising decisions. Evidence-based principles are currently used to improve decisions in other complex situations, such as those faced in engineering and medicine.

Design/methodology/approach

Scores were calculated from the ratings of 17 self-trained novices who rated 96 matched pairs of print advertisements for adherence to evidence-based persuasion principles. Predictions from traditional methods – 10,809 unaided judgments from novices and 2,764 judgments from people with some expertise in advertising and 288 copy-testing predictions – provided benchmarks.

Findings

A higher adherence-to-principles-score correctly predicted the more effective advertisement for 75 per cent of the pairs. Copy testing was correct for 59 per cent, and expert judgment was correct for 55 per cent. Guessing would provide 50 per cent accurate predictions. Combining judgmental predictions led to substantial improvements in accuracy.

Research limitations/implications

Advertisements for high-involvement utilitarian products were tested on the assumption that persuasion principles would be more effective for such products. The measure of effectiveness that was available –day-after-recall – is a proxy for persuasion or behavioral measures.

Practical/implications

Pretesting advertisements by assessing adherence to evidence-based persuasion principles in a structured way helps in deciding which advertisements would be best to run. That procedure also identifies how to make an advertisement more effective.

Originality/value

This is the first study in marketing, and in advertising specifically, to test the predictive validity of evidence-based principles. In addition, the study provides the first test of the predictive validity of the index method for a marketing problem.

Details

European Journal of Marketing, vol. 50 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 30 November 2020

Xiaohong Liu, Yue Du, Jiasen Sun, Rui Yang and Feng Yang

To dilute the financial difficulties in agricultural production and operation, the Chinese government has actively explored and developed rural supply chain finance (RSCF…

Abstract

Purpose

To dilute the financial difficulties in agricultural production and operation, the Chinese government has actively explored and developed rural supply chain finance (RSCF) service systems. The purpose of this study is to evaluate and analyze the performance of RSCF systems in China.

Design/methodology/approach

To evaluate the performance of RSCF systems in China, this study proposes a two-stage data envelopment analysis model. Compared with other models, the model proposed in this study considers not only the technical gap between RSCF systems but also the maximization of intermediate output to conform to the practice of RSCF.

Findings

Based on the empirical analysis, this study draws the following four conclusions. First, the overall efficiency of China's RSCF systems is low, and there remains great potential for improvement. Second, the technology gap ratio index score and meta-frontier efficiency of RSCF systems in Central China are the lowest in all regions, indicating that the technical level of RSCF systems in Central China is the lowest. Third, the relationship between rural residents' disposable income and the efficiency of RSCF systems is U-shaped, and the efficiency of RSCF systems in the high-income group is far greater than that of other income groups. Finally, the main reason for the lack of efficiency in RSCF seems to lie in management and technology.

Originality/value

This study divides all RSCF systems into four types according to management potential and technical potential, and recommend corresponding improvement suggestions for different kinds of RSCF systems.

Details

Industrial Management & Data Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 12 November 2018

Ming Qiu, Rui Zhang, Yingchun Li, Hui Du and Xiao Xu Pang

The MoS2/graphite composite coatings modified by La2O3 through spraying technique were successfully prepared on the inner rings of spherical plain bearings. As a…

Abstract

Purpose

The MoS2/graphite composite coatings modified by La2O3 through spraying technique were successfully prepared on the inner rings of spherical plain bearings. As a comparison, unmodified coatings were also prepared. This paper aims to study the La-modified MoS2/graphite composite coating experimentally and improve the tribological performance of self-lubricating spherical plain bearings.

Design/methodology/approach

The performance of La2O3 toward the friction coefficient, temperature rise and wear rate of the coatings was studied by a self-made tribo-tester under different swing cycles. And the texture, surface morphology and element composition of the coatings were characterized by scanning electron microscope, energy dispersive spectroscopy and X-ray diffractometry.

Findings

The additives La2O3 refined the coatings’ microstructure and improved the tribological properties of the coatings. The oxidation of Mo + 4 to Mo + 6 was effectively inhibited. And the amount of abrasive grains, peeling pits and local cracks on the coatings surface decreased and homogeneous lubricating films formed, which were attributed to the existence of La2O3. The wear mechanisms of unmodified coatings were severe abrasive wear, adhesive wear and delamination wear. However, it exhibited superior wear resistance of the La-modified coatings to unmodified coatings, presenting slight abrasive wear and adhesive wear. The service life of bearings was prolonged under the protection of the modified coatings.

Originality/value

The paper proposed a new modified MoS2/Graphite composite coating for the self-lubricating spherical plain bearings. The investigation on the friction, wear and temperature increase behaviors and the wear mechanisms of the coatings are beneficial to prolonging the service life of the self-lubricating spherical plain bearings.

Details

Industrial Lubrication and Tribology, vol. 70 no. 8
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 13 February 2017

Agyenim Boateng, Min Du, Yan Wang, Chengqi Wang and Mohammad F. Ahammad

The purpose of this paper is to examine the trends, patterns and the impact of cultural and home country macroeconomic influences on Chinese cross-border mergers and…

Abstract

Purpose

The purpose of this paper is to examine the trends, patterns and the impact of cultural and home country macroeconomic influences on Chinese cross-border mergers and acquisitions (CBM&A) as foreign entry strategy for the period of 1998-2011.

Design/methodology/approach

Using three regression models, namely, ordinary least squares, the random effects and fixed effects to examine the impact of home country macroeconomic and cultural factors on CBM&A outflows as an entry mode of Chinese firms. The authors check the robustness of the results using system GMM.

Findings

The findings suggest that CBM&A as a preferred mode of market entry provides a means for obtaining strategic resources to develop competitive advantages for the Chinese emerging market firms. The regression results indicate that home country macroeconomic and cultural variables, including gross domestic product (GDP), liquidity, interest rates, inflation, acquisitions in resource seeking sectors and cultural distance play an important role in explaining the trends of CBM&A outflows by the Chinese firms.

Research limitations/implications

The results imply that government support to emerging market multinational enterprises (EMEs) to acquire strategic assets and economic policies in the home country play an important role in shaping international expansion behaviour of EMEs through CBM&A. The study demonstrates that outward investments of EMEs are partly a function of the level of economic policies and government support at home. The limitation is that most of the Chinese CBM&A transactions took place in Asia/Pacific locations. Future studies appear warranted if new data become available.

Originality/value

The study demonstrates how the institutions, strategic asset seeking with government support and economic policies in the home country play important role in shaping international expansion behaviour of emerging market enterprises through CBM&A thereby contributing to the political economy literature and institutional theory. More importantly, the study shows that the level of economic policies and development such as GDP, money supply, interest rates, inflation of the home country are important for EME growth in the international market.

Details

International Marketing Review, vol. 34 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 February 1963

Paul‐W. Ossipow

Celle‐ci, à l'exception de rares cas, n'est d'ailleurs pas adaptée au tourisme collectif. Certains déplacements en groupe, tels les rallyes, présentent quelques analogies…

Abstract

Celle‐ci, à l'exception de rares cas, n'est d'ailleurs pas adaptée au tourisme collectif. Certains déplacements en groupe, tels les rallyes, présentent quelques analogies avec le tourisme en chemin de fer ou en autocar: itinéraire préétabli, programme généralement prévu d'avance et communiqué avant le départ aux participants, discipline commune. Une différence essentielle subsiste: chacun roule dans son propre véhicule comme s'il était seul, ne retrouve les autres qu'à l'étape. Le rallye de Monte‐Carlo, qui revt les caractères d'une compétition sportive, s'il sert les fins du tourisme automobile, c'est à titre purement individuel. Le rallye Genève‐Bombay, organisé à deux reprises à un moment où l'ensemble de ce trajet n'avait pas été fréquemment parcouru, était de nature exclusivement touristique.

Details

The Tourist Review, vol. 18 no. 2
Type: Research Article
ISSN: 0251-3102

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Article
Publication date: 1 March 1964

Marc Boyer

Aux experts axés trop exclusivement sur l'économie, le Professeur Hunziker rappelait opportunément que «l'homme lui‐même est le vrai centre du tourisme» et que la fonction…

Abstract

Aux experts axés trop exclusivement sur l'économie, le Professeur Hunziker rappelait opportunément que «l'homme lui‐même est le vrai centre du tourisme» et que la fonction économique du tourisme n'est que «subsidiaire», alors que «sa mission humanitaire» est «éminente».

Details

The Tourist Review, vol. 19 no. 3
Type: Research Article
ISSN: 0251-3102

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Book part
Publication date: 7 January 2015

This chapter examines China’s corporate governance and accounting environment that shapes the adoption of internationally acceptable principles and standards…

Abstract

This chapter examines China’s corporate governance and accounting environment that shapes the adoption of internationally acceptable principles and standards. Specifically, it examines international influences, including supranational organizations; foreign investors and international accounting firms; domestic institutional influences, including the political system, economic system, legal system, and cultural system; and accounting infrastructure. China’s convergence is driven by desired efficiency of the corporate sector and legitimacy of participating in the global market. Influenced heavily by international forces in the context of globalization, corporate governance and accounting practices are increasingly becoming in line with internationally acceptable standards and codes. While convergence assists China in obtaining legitimacy, improving efficiency is likely to be adversely affected given that corporate governance and accounting in China operate in an environment that differs considerably from those of Anglo-American countries. An examination of the corporate governance and accounting environment in China suggests heavy government involvement within underdeveloped institutions. While the Chinese government has made impressive progress in developing the corporate governance and accounting environment for the market economy, China’s unique institutional setting is likely to affect how the imported concepts are interpreted and implemented.

Details

Adoption of Anglo-American Models of Corporate Governance and Financial Reporting in China
Type: Book
ISBN: 978-1-78350-898-3

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Article
Publication date: 1 January 1959

Pierre Defert

Le terme de «grands voyages intercontinentaux» est peut‐être condamné dans un proche avenir. Il marquerait la dernière phase d'une exploration de notre planète se situant…

Abstract

Le terme de «grands voyages intercontinentaux» est peut‐être condamné dans un proche avenir. Il marquerait la dernière phase d'une exploration de notre planète se situant à la fin du XXe siècle. En effet, lorsqu'on peut aller d'Europe en Amérique en 6 ou 7 heures (par les avions à réaction) ou de Paris au Japon en 30 heures (par les avions classiques et la route arctique) peut‐on encore parler, d'un continent à l'autre, de «grands voyages»?

Details

The Tourist Review, vol. 14 no. 1
Type: Research Article
ISSN: 0251-3102

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Book part
Publication date: 7 January 2015

Abstract

Details

Adoption of Anglo-American Models of Corporate Governance and Financial Reporting in China
Type: Book
ISBN: 978-1-78350-898-3

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