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Book part
Publication date: 28 November 2017

Arch G. Woodside

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Trade Tales: Decoding Customers' Stories
Type: Book
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ISBN: 978-1-78714-279-4

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Book part
Publication date: 15 September 2016

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Tourism and Hospitality Management
Type: Book
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ISBN: 978-1-78635-714-4

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Book part
Publication date: 25 July 2017

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Consumer Behavior in Tourism and Hospitality Research
Type: Book
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ISBN: 978-1-78714-690-7

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Book part
Publication date: 5 January 2016

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Type: Book
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ISBN: 978-1-78560-216-0

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Book part
Publication date: 18 August 2017

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Breaking the Zero-Sum Game
Type: Book
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ISBN: 978-1-78743-186-7

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Article
Publication date: 1 January 2013

Steve Evans

732

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Accounting, Auditing & Accountability Journal, vol. 26 no. 1
Type: Research Article
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ISSN: 0951-3574

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Book part
Publication date: 12 October 2016

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Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing
Type: Book
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ISBN: 978-1-78635-120-3

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Book part
Publication date: 29 November 2019

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Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Type: Book
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ISBN: 978-1-83867-070-2

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