Search results

1 – 9 of 9
To view the access options for this content please click here
Article
Publication date: 7 August 2017

Marcello Risitano, Rosaria Romano, Annarita Sorrentino and Michele Quintano

The purpose of this paper is to investigate the impact of consumer-brand engagement and brand experience on behavioural intentions (i.e. intent to re-purchase, willingness…

Abstract

Purpose

The purpose of this paper is to investigate the impact of consumer-brand engagement and brand experience on behavioural intentions (i.e. intent to re-purchase, willingness to accept brand extension, willingness to pay a premium price) in relation to food brands.

Design/methodology/approach

The authors propose a conceptual model comprising five latent variables and 26 manifest variables. A questionnaire with questions relating to pasta and coffee was given to an Italian consumer sample (n=400). The model was tested using structural equation modelling of the resulting data to examine the research hypotheses.

Findings

The empirical study confirms the predictive role of the two selected drivers of brand value. Both consumer-brand engagement and brand experience influenced behavioural intentions, but these brand constructs had different roles in the two product categories examined in the study, pasta and coffee.

Research limitations/implications

This study does have limitations. First, the generalisability of the findings should be considered. The study refers to only two product categories in a specific country. It would be interesting to investigate the issue of food brand engagement and brand experience in different countries, and to compare the results. Furthermore, it would be valuable to investigate the impact of brand engagement and brand experience in other product categories.

Practical implications

The results have an important implication for marketing managers: they should develop long-term and strong brand relationships. Such consumer engagement and/or experiential actions can be key competitive advantages for food companies.

Originality/value

The study provides empirical support for the effect of consumer-brand engagement and brand experience on consumers’ behavioural intentions in the food industry.

Details

British Food Journal, vol. 119 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Content available
Article
Publication date: 20 August 2020

Annarita Sorrentino, Xiaoxiao Fu, Rosaria Romano, Michele Quintano and Marcello Risitano

This study aims to analyze the impact of event experience on event satisfaction and intentions to return and recommend the destination.

Abstract

Purpose

This study aims to analyze the impact of event experience on event satisfaction and intentions to return and recommend the destination.

Design/methodology/approach

Relationships among constructs were tested on data gathered from 542 tourists during the America's Cup World Series held in South Italy in April 2013 by using a structural equation modeling approach. Moreover, a multigroup analysis was developed to test the possible moderator factors.

Findings

The results revealed that event experience and event satisfaction had positive impacts on the intentions to recommend and return to the host destination. Moreover, nationality, gender and trip motivation emerged as important moderating factors in the relationships among the latent constructs.

Research limitations/implications

The findings of this paper enrich the existing literature and help tourism destination marketers and managers consider the triggering factors of a satisfying mega-sports event for the host destination and the marketing power of the on-site experience.

Practical implications

Practitioners should draw on the insights provided by this study to design destination strategies, particularly by paying attention to how an event experience causes an attendee to return to and recommend the host destination.

Originality/value

This study enriches the existing event literature in several ways. First, it emphasizes the importance of the event experience to the satisfaction level and willingness to return and recommend the host destination for a vacation, supporting the link between an event and its destination. Second, it provides a moderating analysis that offers new insights for marketing the event experience. It offers a multilevel model of mega-event tourism legacy, which opens up new avenues of research. Third, complementing the consumer-based analysis, this research includes the trend of visits (after 2013 to the present) to examine how a mega-sport event has brought about more postevent visits.

Details

Journal of Hospitality and Tourism Insights, vol. 3 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Abstract

Details

British Food Journal, vol. 119 no. 8
Type: Research Article
ISSN: 0007-070X

To view the access options for this content please click here
Article
Publication date: 7 October 2014

Francesco Campanella, Maria Rosaria Della Peruta and Manlio Del Giudice

The purpose of this paper is to discuss the concept of innovative performances for science parks as a framework for understanding how effectively human and structural…

Abstract

Purpose

The purpose of this paper is to discuss the concept of innovative performances for science parks as a framework for understanding how effectively human and structural capital (i.e. intellectual assets) are leveraged. The key point is fostering main determinants to investigate and/or make sense of key management activities/factors shaping the evolution and performance of knowledge creating processes.

Design/methodology/approach

The study was based on the quantitative and qualitative values, for the period 2000-2011, gathered from a sample of 901 public and private organizations located in the 21 European Union (EU) countries. With regard to the methodology, the hypothesis testing first required an analysis of the correlations between the investigation variables, and then the use of regression analysis to study the relationships between the innovative performance of the research institutions, and the financial, organizational and knowledge characteristics of the science parks investigated.

Findings

The empirical research shows that: the allocation of public resources does not influence most of the selected indicators of performance, with the exception of the negative effect seen for the number of patents; the resources provided by venture capitalists have a positive effect on all of the indicators of performance of the science park; the science parks of greater dimensions have better performances; the positive impact of the systemic relationships seems to have an effect that is limited to the increase in the number of contracts stipulated with industry; the number of publications produced by researchers of the science parks seems to have an unclear effect on the innovative performance; and an increase in the number of researchers enhances the innovative performance of the science parks.

Research limitations/implications

It seems appropriate to suggest some research lines that arise from the limits of this work. In particular, it should be stressed that there is a need to enlarge the sample investigated to embrace local innovation systems outside the EU, so as to provide further validation to the empirical results of this research.

Practical implications

This research has some practical implications of notable interest at the level of European policies. Interventions of public policies supporting innovation should not be concentrated on the increase of public funding but on increasing private capital investment.

Originality/value

This paper aims to extend literature about factors explaining the financial, organizational and cognitive performance of science parks in Europe.

Details

Journal of Intellectual Capital, vol. 15 no. 4
Type: Research Article
ISSN: 1469-1930

Keywords

Abstract

Details

Journal of Intellectual Capital, vol. 15 no. 4
Type: Research Article
ISSN: 1469-1930

To view the access options for this content please click here
Article
Publication date: 7 October 2014

Elias Carayannis, Manlio Del Giudice and Maria Rosaria Della Peruta

As the complexity and scope of technical and social challenges increase, solutions to those challenges must be addressed by collaborative research and intellectual capital…

Abstract

Purpose

As the complexity and scope of technical and social challenges increase, solutions to those challenges must be addressed by collaborative research and intellectual capital sharing efforts involving multiple organizations. One prominent type of research collaborative is the government-university-industry R&D partnership, an organizational form found in many countries. These collaboratives pose special management challenges, as they must combine the efforts of researchers coming from very different institutional and organizational cultures in order to capitalize their own intellectual capital. Many such partnerships have failed due to the inability to bridge these cultural gaps. The purpose of this paper is to propose a framework for establishing and managing these partnerships, using principles and constructs drawn from institutional theory, organizational learning, alliance theory, and innovation management.

Design/methodology/approach

The examples of the NASA Laboratories, which are incubating several companies, are analyzed to show how this framework can highlight key attributes of successful research collaboratives.

Findings

The recurring pattern from these diverse case studies shows that the presence of internal and external champions, appropriate technology, and patient risk capital make a difference in winning in a competitive environment. However, part of the same pattern perhaps is the lack of any identifiable recipes for success - critical factors appear to be situation specific.

Originality/value

In light of the findings from the seven case studies the authors presented, they recommend using a hybrid portfolio approach in assessing the success of technology transfer and commercialization efforts.

Details

Journal of Intellectual Capital, vol. 15 no. 4
Type: Research Article
ISSN: 1469-1930

Keywords

To view the access options for this content please click here
Article
Publication date: 13 February 2017

Elias G. Carayannis, Evangelos Grigoroudis, Manlio Del Giudice, Maria Rosaria Della Peruta and Stavros Sindakis

Organizations and their members operate in increasingly complex, dynamic and even disruptive environments, with risk and uncertainty being major challenges. To that…

Abstract

Purpose

Organizations and their members operate in increasingly complex, dynamic and even disruptive environments, with risk and uncertainty being major challenges. To that effect, data, information, knowledge, and respective competences are increasingly instrumental in enabling and sustaining organizational intelligence that translates into resilience in the shorter and sustainable excellence in the longer term. Therefore, the purpose of this paper is to explore the role of the artifacts and routines in a sustainable organizational excellence context.

Design/methodology/approach

An extensive literature review was used to develop the context of the paper, focusing on big data and organizational intelligence for enterprise excellence and resilience. In addition, a thematic literature review method was used to study the role and impacts of routines and artifacts in organizational change, policies, structure and performance.

Findings

Although many traditional management practices retain their validity, knowledge management must give a clearer view of the existing connection between firm-level competitive advantage in open economies flows and difficult-to-use knowledge assets. The proposed framework studies knowledge exploration and knowledge exploitation as organizational phenomena opposed and mutually incompatible.

Originality/value

The paper presents a first attempt to study the linkages of organizational routines and artifacts as a cycle wherein knowledge acquisition and learning competencies form and enhance a firm’s organizational intelligence, leading to robust competitiveness and sustainable entrepreneurship.

Details

Journal of Knowledge Management, vol. 21 no. 1
Type: Research Article
ISSN: 1367-3270

Keywords

To view the access options for this content please click here
Article
Publication date: 11 May 2015

Manlio Del Giudice, Maria Rosaria Della Peruta and Vincenzo Maggioni

This paper aims to investigate, inside the private sector of transport, a model for the diffusion of knowledge-sharing technologies with non-uniform internal influence…

Abstract

Purpose

This paper aims to investigate, inside the private sector of transport, a model for the diffusion of knowledge-sharing technologies with non-uniform internal influence that has been developed by Easingwood et al. (1983).

Design/methodology/approach

The authors performed an empirical evaluation of the performances of the model by Easingwood et al. (1983) by analyzing data gathered from almost 230 taxi drivers joining two of the biggest taxi brokers operating in the Southern Italian city of Naples.

Findings

Such an analysis reveals that the model by Easingwood et al. (1983) provides an excellent agreement with the empirical data and allows to obtain interesting predictions on the future evolution of the sector performances in terms of increasing use of knowledge-sharing technologies within the taxi drivers’ community of practice (CoP).

Research limitations/implications

In particular, the authors show that a unique solution always exists, which is defined on the whole (positive) set of times and, in the long run, tends to a steady-state equilibrium. A first limit of the present research is certainly the use of a sample restricted to the taxi companies from only one city: future investigations should consider a larger sample by interviewing taxi companies from multiple regions as well. Another limit is that the model performed does not take into account all the factors influencing the diffusion of knowledge-sharing technologies within the CoP. Finally, the research design is not considering the impact of the diffusion of knowledge-sharing technologies on the customer relationship management.

Originality/value

The research shows the application of a valid model both for evaluating the diffusion of technologies for sharing knowledge within a CoP and for estimating its development trend. It represents the first original study in Italy that empirically investigates the diffusion of technological innovations for the knowledge management in an industry typically dominated by tacit codes of knowledge-sharing: the taxi companies.

Details

Journal of Knowledge Management, vol. 19 no. 3
Type: Research Article
ISSN: 1367-3270

Keywords

To view the access options for this content please click here
Article
Publication date: 13 November 2019

Leena Afroz Mostofa Chowdhury, Tarek Rana and Mohammad Istiaq Azim

The purpose of this paper is to, the first of its kind, investigate the relationship between the intellectual capital efficiency and organisational performance of the…

Abstract

Purpose

The purpose of this paper is to, the first of its kind, investigate the relationship between the intellectual capital efficiency and organisational performance of the pharmaceutical sector in Bangladesh, an emerging economy that enjoys Trade-Related Aspects of Intellectual Property Rights (TRIPS) relaxation.

Design/methodology/approach

The study used hand-picked data from annual reports for five years. The relationship between efficient use of intellectual capital and corporate performance was examined through the practical use of human capital, structural capital and capital employed. Multiple regressions were used to assess their impact on financial performance – specifically, return on assets, return on equity, asset turnover and market-to-book value.

Findings

Value-added intellectual coefficient components (i.e. human capital, structural capital and capital employed) significantly explained asset turnover and return on assets but failed to predict the return on equity outcome. Additionally, asset turnover was negatively influenced by structural capital and positively influenced by capital employed. The return on assets was mostly affected by variation in human capital. Intellectual capital did not predict market-to-book value or investment decisions.

Practical implications

This paper provides useful resources for evaluating the financial performance and value creation of companies in emerging economies that enjoy TRIPS exemptions; this research could also be extended using cross-industry comparisons. The findings have theoretical and practical implications, particularly for the pharmaceutical industry in emerging economy contexts, and for managers globally.

Originality/value

This study is among only a few that have reported on the relationship between intellectual capital efficiency and value creation in emerging economy contexts.

1 – 9 of 9