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This study aims to examine the motivating factors that influence intentions to book shared rooms through Airbnb as well as the moderating effects of past experience and gender.

This study analyzed data from 214 leisure travelers who had previously stayed in shared rooms through Airbnb and 207 participants who had not yet experienced Airbnb. A covariance-based structural equation modeling (CB-SEM) technique was performed to test the significance of attitude, subjective norms, extroverted personality, perceived risk and perceived price. Furthermore, the study explored past experience and gender as moderators.

The results suggest that attitude, subjective norms and perceived risk significantly impacted intentions to book shared rooms through Airbnb. However, perceived price was not a significant determinant. In addition, this study verified that past experience and gender moderated the relationship between important referents and attitude/booking intentions.

This study gives Airbnb hosts a better understanding of travelers who choose Airbnb’s shared rooms. In addition, hosts who offer shared rooms can implement marketing strategies and complementary activities to not only reduce the risk of booking shared rooms but also attract more travelers.

While previous studies examined Airbnb as one homogeneous type of accommodation, this study focused on Airbnb’s shared rooms. A clearer understanding of consumers who intend to book Airbnb’s shared rooms will enable hosts to develop effective marketing strategies.

Until now, it is not clear whether there are differences in patient perception between multi-bedded rooms with two and four beds. The purpose of this study was to investigate the effect of the physical (i.e. room type) and psychosocial (i.e. kindness of roommates and extraversion) aspects on the patients’ experience (i.e. pleasantness of the room, anxiety, sleep quality) in multi-bedded rooms in an oncology ward.

A group of 84 hospitalized oncology patients completed a questionnaire on the day of departure. Room types were categorized into two groups: two-person and four-person rooms.

Multivariate logistic regression analyses with the minimum Akaike Information Criterion (AIC) showed no direct main effects of room type (two vs. four-person room), kindness of roommates and extraversion on pleasantness of the room, anxiety and sleep quality. However, the authors found an interaction effect between room type and extraversion on pleasantness of the room. Patients who score relatively high in extraversion rated the room as more pleasant when they stayed in a four-person rather than a two-person room. For patients relatively low in extraversion, room type was not related to pleasantness of the room.

The findings allow hospitals to better understand individual differences in patient experiences. Hospitals should inform patients about the benefits of the different room types and potential influences of personality (extraversion) so patients are empowered and can benefit from autonomy and the most appropriate place.

This study emphasizes the importance of including four-person rooms in an oncology ward, while new hospital facility layouts mainly include single-bed rooms.

This paper aims to identify the characteristics practitioners consider essential to effective multisensory rooms and the barriers they experience when trying to realise the potential of such rooms.

The paper presents semi-structured interviews with 27 multisensory room practitioners from a range of backgrounds followed by analysis to identify key characteristics and barriers.

Eleven positive room characteristics were identified. The three deemed most significant were that the rooms are dark, activity associated and uninterrupted spaces. Two negative room characteristics were identified: inaccessible design and broken equipment. Ten barriers to effective multisensory room practice were identified and grouped according to themes of logistics, suboptimal usage and practitioner capabilities.

The research focuses on a small self-selecting sample, coded by one person acting independently of any institution. This is an under researched area which would benefit from further more rigorous investigation.

This research enables practitioners to remove barriers to effective multisensory room practice and to focus on the characteristics most significant in generating benefits for room users. Understanding of the essential characteristics and potential barriers to effective practice will allow practitioners to better exploit limited resources of time, money and staffing.

Past research into multisensory rooms has focused on specific user groups or specific multisensory environments. This research examined multisensory room practice across both a range of environments and a range of users, giving an original overview of current multisensory room usage in the UK.

This study aims to examine trauma room staff’s perception of factors that influence workflow in trauma care from a physical environment standpoint.

A semi-structured focus group method was used. Trauma team members, representative of various roles within a team, were recruited from five Level I trauma centers in the USA, through a convenience sampling method. A total of 53 participants were recruited to participate in online focus groups. The Systems Engineering Initiative for Patient Safety model was used to analyze the findings.

In addition to factors directly related to the physical environment, aspects of people and technology, such as crowding and access to technology, were found to be related to the physical environment. Examples of factors that improve or hinder workflow are layout design, appropriate room size, doors, sink locations, access to resources such as X-ray or blood and access to technology. Seamless and uninterrupted workflow is crucial in achieving efficient and safe care in the time-pressured environments of trauma rooms. To support workflow, the physical environment can offer solutions through effective layout design, thoughtful location of resources and technology and room size.

Trauma rooms are time-pressured and complex environments where seconds matter to save a patient’s life. Ensuring safe and efficient care requires seamless workflow. However, the literature on workflow in trauma rooms is limited.

Strategic Marketing, Marketing Management, Services Marketing.

MBA and Executive MBA.

The case talks about the inception and growth of OYO Rooms, a company that originally started as ORAVEL Stays Ltd. in 2012, as a platform for booking budget and premium accommodations, but graduated to become OYO Rooms, an online aggregator of hotels, with a unique business model of “managing the partial inventory of rooms” in hotels and offering a proposition of affordable, consistent, quality experience to business, leisure and pilgrim travellers. The company received rounds of funding from Greenoaks Capital, Lightspeed Ventures, Sequoia Capital and DSG Consumer Partners. Moreover, unlike its competitors, OYO adapted itself to the fast-changing consumer preference and grew at an enviable pace and by 2016, was present across 190 cities through a network of 6,500 hotels. However, OYO Rooms had to face a multitude of challenges both from the consumer and hotel owners’ ends, primarily service quality concerns from the customers and majorly concerns out of payment irregularities or non-abidance to written contracts from the hoteliers’ end. The dissatisfaction levels increased to an extent that experts started raising questions on the viability of the business. OYO was growing at an aggressive rate but breakeven point was yet to be achieved. Moreover, growing dissatisfaction and switching amongst its customers as well as hoteliers threatened the very existence of the model. The case allows the students to critically analyse the strategies of OYO for deliberation on whether the business model was sustainable in the long run. It also encourages the students to deliberate on the possible growth strategies for OYO as also on the service recovery strategies for OYO.

The case has been positioned around the following modules: industry analysis; value of a two-sided business model to both parties; sustainability of a unique business model, against the challenges that it faces; applying the VRIO framework (resource-based view); complaint handling and service recovery strategies; applying the Ansoff’s grid for possible growth options.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 11: Strategy.

University students spend a considerable amount of time in dorm rooms, where their environmental condition affects residents' health, well-being, sleep quality and the associated performance. Accordingly, this study aims to run an initial assessment of the environmental quality of two dormitory buildings in Tehran, using field studies and computational simulation, and then provide feasible optimized improvement strategies. The possible correlation between architectural elements and the environmental quality and the impact of proposed solutions on the annual energy use of these spaces are also discussed.

Field studies and computational simulation.

Results indicate that applied strategies, including shadings, reflectors, thermal and acoustic insulations, inlet vents and ceiling fans, can boost different aspects of the thermal condition, ventilation, acoustics and visual comfort by 21.77, 55.96, 20.69 and 50.37%, respectively. Accordingly, an acceptable comfort level can simply be achieved at a low cost by installing or replacing a few construction elements in dorm rooms. Nevertheless, a systematic architectural design can offer healthy spaces. For instance, south-facing rooms with large windows provide a higher level of thermal comfort and daylight quality.

This study shows that an acceptable level of IEQ can be achieved in dorm rooms by applying simple retrofit strategies. Moreover, energy consumption of dormitories can be significantly reduced using these solutions. However, the efficiency of the strategies in comparison to their economic aspects should be discussed, and results need to be further validated in real conditions. It is also recommended that a more extensive range of dormitory room typologies be studied in future studies. The results of this study are limited to the study context and so they can only be applied in case studies with similar use and climatic condition.

While many studies have explored the environmental quality of dormitories in different climatic conditions, no significant work has been found in Iran, Tehran investigating feasible optimized improvement strategies responding to all IEQ aspects of acoustics, thermal comfort, air and visual quality. Accordingly, this study makes an initial assessment of IEQ factors in a typical dormitory complex, and then develops practical retrofit strategies to bring the environmental condition of these spaces close to the suggested standards.

The purpose of this paper is to provide contextual information around the grass-roots activities which resulted in legislation allowing the opening of drug consumption rooms in Denmark. This background has not been included in, e.g. the annual Danish Focal Point reports to the EMCDDA.

An account by some of those involved on the grass-roots and political activities which resulted in the enabling changes in law and the provision of building-based drug consumption rooms in Denmark.

The actions described originated in a concern for the health and well-being of drug users. That grass-roots action can act as a catalyst for political changes in social policy to take account of the situations and needs of socially marginalised groups.

The paper describes the sequence of grass-roots actions from the point of view of those involved. It does not seek to represent the views of those opposed to the activists’ aims.

The use of international evidence to support policy and legal changes in one nation, Denmark, in order to improve conditions for drug users. The need for funding commitments to support and realise the legal and policy changes.

The success of long-term campaigning on behalf of a specific marginalised and socially excluded group of citizens and the countering of myths and stigma associated with this group.

This is a unique account told by those directly involved of the social and campaigning processes which led to a change in the law and a shifting of popular and political opinion and action.

The World of Concrete trade show organizers negotiate a block of approximately 30,000 rooms with a different location each year. The case was developed through interviews with the trade show director. The issues under negotiation include the room rate, cancellation clauses, and amenities for the conference organizers and VIPs. The case is written for a negotiations course and may be used in two ways: as an intermediate exercise for refining student skills at information management and integrative bargaining or as a fairly advanced exercise about appropriate preparation for major negotiations.

TourAmerica is negotiating a master contract with Voyager Inn International (Bethesda) for hotel rooms during the 1995 tourist season. Issues under consideration include number of rooms during peak, mid-, and off-periods, room rates, breakfast prices, and the cost of ancillary services. While the hotel manager is evaluated on the basis of several criteria, including adjusted daily rates, occupancy rates, and food and beverage profitability, and is also provided with a utility scheme to facilitate trade-offs among the criteria, TourAmerica uses an effective cost per registrant (adjusted for intangibles). These two approaches provide an opportunity to contrast measurement schemes and to justify the use of utility functions. This case is a role-play exercise and must be used in conjunction with “Voyager Inn International” (UVA-QA-0463).

Browsing rooms are those alluring spaces in the college or university library where the reader may shut out the flood and clamor of information. Here the imagination and personal interests of the reader are nurtured. Today's browsing rooms are vestiges of the 1920s and 1930s, developed in an era when academic libraries vigorously promoted recreational reading interests of students. As repositories of works chosen from the main collection for their ability to uplift, relax, and stimulate the student reader, the browsing collection in the college library of the 1930s was itself the embodiment of readers' advisory, that Cadillac of public library services.