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The purpose of this research paper is to identify determinants influencing hotel room design now and in the future to offer hotel owners, hotel investors, architects and other partners involved in hotel planning, a framework regarding hotel room design 2030. Based both on theoretical foundations and empirical findings, guidelines for an innovative future hotel room design are evolved and represented by a triangular model.

A detailed analysis of basic and topic-related hotel management literature as well as of promising best practices of leading international hotel companies is supplemented by the evaluation of 27 expert interviews with hoteliers of varying hotel conceptions in Germany, Austria and Spain.

The paper presents qualitative as well as quantitative results of the applied methodology and leads to the emergence of a triangular model for an innovative future hotel room design approach.

Safety and security aspects (both physical and virtual) as well as sustainability as a limiting factor have not been further discussed within the model construction so far.

The theoretical findings and the emergent framework may be customized to the determining factors and specific needs of individual hotels, hotel consortia or hotel chains to meet the needs of hotel room design 2030.

This research paper offers guidelines beyond design aspects by considering target group priorities, technological innovation and economical aspects.

This paper aims to provide answers to the question: “What are the key innovative strategies needed for future tourism in the world?” At the outset, this paper redefines the word “innovation” in the context of the hospitality and tourism industry. It then captures the essence of 13 proceeding papers on innovative initiatives in 17 countries and presents concluding remarks to this Worldwide Hospitality and Tourism Themes (WHATT) theme issue on innovation (v. 11 n. 2, 2019).

This paper draws from a wide spectrum of innovation types, concepts, strategies, suggestions and solutions written by 24 authors, who cumulatively have valuable and diverse experience in managing, operating, teaching, researching and consulting on innovation.

Innovation is relevant to all macro- and micro-level aspects of all industries. In conclusion, to identify common elements in all 13 papers, the author presents a shorter definition: “Innovation is the art of implementing new ideas to improve productivity, products and services, while enhancing customer satisfaction, revenues and profitability”. In addition, he emphasizes that innovation needs vision, mission and passion!

This research contributes to the emerging research theme of innovation in the hospitality and tourism industry and extends/re-defines the word: “innovation”.

There are significant practical implications in terms of industry approaches to use innovative strategies across the world.

Readers who are interested in international best practices of hospitality and tourism would benefit from this paper.

This paper aims to identify potential avenues for innovation in urban hotel management by analyzing self-reported data from visitors regarding their experience with interior design.

A qualitative exploratory computer-assisted content analysis was conducted to identify the impact of interior design on the guest experience. Leximancer 4.0 software analyzed 2,562 reviews from urban hotels collected through a reservation website.

The findings reveal that data reported by guests on interior design play a crucial role in shaping guest experiences, both positively and negatively. The esthetic appeal of interior design is shown to impact resting and comfort, affecting overall performance significantly. The study also highlights how different star categories of hotels and variations in visitors' purposes for their stay lead to distinct guest experiences and different opportunities to innovate.

The study’s results provide evidence for researchers and practitioners of the potential of the guest-reported interior design experience as a valuable source for fostering innovation. In addition, in the hotel industry, innovation may eventually be attained through interior design renovation.

Self-reported data from guests on interior design is an effective tool for innovation. Making interior design a priority throughout the establishment and ongoing management of a hotel is crucial. By integrating interior design, not only can potential negative experiences be avoided, but greater guest satisfaction can also be achieved during their stay, promoting memorable experiences that align with the hotel category and customer expectations.

This research emphasizes the importance of interior design as a catalyst for innovation and improved social experiences in the hospitality industry. Innovation in interior design can improve hotel performance in several dimensions, including attracting more visitors to the hotel and the area, increasing tourism revenue for local businesses and contributing to the broader societal goal of reducing environmental impact and promoting sustainability.

This article adopts a guest-centered methodology to provide valuable insights for hotel managers to leverage interior design as a tool for innovation in the hospitality industry after showing that interior design enhances guests' experiences, comfort and hotel differentiation.

This paper aims to profile the Worldwide hospitality and Tourism Themes (WHATT) issue “What are the key innovative strategies needed for future tourism in the world?”, with reference to the experiences of the theme editor and writing team.

This paper uses structured questions to enable the theme editor to reflect on the rationale for the theme issue question, the starting point, the selection of the writing team and material and the editorial process.

This paper provides a framework to facilitate discussions between international scholars in hospitality and tourism to re-define a buzzword. For this theme issue, the buzzword was “innovation”. Summaries of 13 papers written on innovative strategies in hospitality and tourism around the world were then analysed to fine-tune the definition.

The theme issue outcomes provide lines of enquiry for others to explore and reinforce the value of WHATT’s approach to collaborative research and writing.

The collaborative work reported in this theme issue offers a unified but contrarian response to the theme’s strategic question. Taken together, the collection of articles provides a detailed picture of the key innovative strategies needed for future tourism.

Purpose: This study examines the use of Design Thinking by international development actors in the Middle East & North Africa (MENA) region. Factors contributing to Design Thinking’s adoption, its evolution, and contributions to the 2030 Sustainable Development Goals (SDGs) are identified.

Methodology/approach: The study used a desk review, survey questionnaire, and semi-structured interviews with purposefully selected experts to capture experiences from across the MENA region. Snowballing enabled more experts to be reached.

Findings: Over the past decade, Design Thinking has been successfully adopted by a growing number of organizations and sectors. Its low-resource requirements and focus on mindset enable it to empower communities to find solutions by and for themselves. Its human-centered approach, use of empathy to deepen understanding of the user makes it well suited for advancing the 2030 SDGs vision of “no one left behind.”

Research limitations/implications: This was a small exploratory study that involved 13 respondents in 4 countries. All experts interviewed lead Design Thinking projects across the MENA region. The chapter identifies actions to enhance research/knowledge in this area.

Practical implications: A systematic mapping of Design Thinking actors and initiatives across the MENA region and the establishment of communities of practice could improve knowledge and resource sharing and more effective/wider application of Design Thinking.

Social implications: Design Thinking can contribute to the 2030 SDGs in the MENA region. As a low-resource methodology, Design Thinking can empower grassroots actors to make and own needed changes.

Originality/value of paper: This chapter appears to be the first one to examine Design Thinking’s contribution to achieving the 2030 SDGs in the MENA region.

The purpose of this research is to test the effectiveness of integrating Grasshopper 3D and measuring attractiveness by a categorical based evaluation technique (M-MACBETH) for building energy simulation analysis within a virtual environment. Set of energy retrofitting solutions is evaluated against performance-based criteria (energy consumption, weight and carbon footprint), and considering the preservation of the cultural value of the building, its architectural and spatial configuration.

This research addresses the building energy performance analysis before and after the design of retrofitting solutions in extreme climate environments (2030–2100). The proposed model integrates data obtained from an advanced parametric tool (Grasshopper) and a multi-criteria decision analysis (M-MACBETH) to score different energy retrofitting solutions against energy consumption, weight, carbon footprint and impact on architectural configuration. The proposed model is tested for predicting the performance of a traditional timber-framed dwelling in a historic parish in Lisbon. The performance of distinct solutions is compared in digitally simulated climate conditions (design scenarios) considering different criteria weights.

This study shows the importance of conducting building energy simulation linking physical and digital environments and then, identifying a set of evaluation criteria in the analysed context. Architects, environmental engineers and urban planners should use computational environment in the development design phase to identify design solutions and compare their expected impact on the building configuration and performance-based behaviour.

The unavailability of local weather data (EnergyPlus Weather File (EPW) file), the high time-resource effort, and the number/type of the energy retrofit measures tested in this research limit the scope of this study. In energy simulation procedures, the baseline generally covers a period of thirty, ten or five years. In this research, due to the fact that weather data is unavailable in the format required in the simulation process (.EPW file), the input data in the baseline is the average climatic data from EnergyPlus (2022). Additionally, this workflow is time-consuming due to the low interoperability of the software. Grasshopper requires a high-skilled analyst to obtain accurate results. To calculate the values for the energy consumption, i.e. the values of energy per day of simulation, all the values given per hour are manually summed. The values of weight are obtained by calculating the amount of material required (whose dimensions are provided by Grasshopper), while the amount of carbon footprint is calculated per kg of material. Then this set of data is introduced into M-MACBETH. Another relevant limitation is related to the techniques proposed for retrofitting this case study, all based on wood-fibre boards.

The proposed method for energy simulation and climate change adaptation can be applied to other historic buildings considering different evaluation criteria and context-based priorities.

Context-based adaptation measures of the built environment are necessary for the coming years due to the projected extreme temperature changes following the 2015 Paris Agreement and the 2030 Agenda. Built environments include historical sites that represent irreplaceable cultural legacies and factors of the community's identity to be preserved over time.

This study shows the importance of conducting building energy simulation using physical and digital environments. Computational environment should be used during the development design phase by architects, engineers and urban planners to rank design solutions against a set of performance criteria and compare the expected impact on the building configuration and performance-based behaviour. This study integrates Grasshopper 3D and M-MACBETH.

The purpose of this book chapter is to examine how sustainable developmental goal (SDG) implementation for sustainability transformation can be driven by the business practice of a multinational enterprise (MNE). It concerns sustainability transformation that takes place in complex environments with the engagement of different types of stakeholders from various organizations and domains. The chapter focuses on inclusive stakeholder orientation to move from a firm-centric to a societal perspective grounded in an ethical, macro-oriented, and network philosophy. The transformation is embedded in the global transformation agenda, the UN 2030 agenda, with its 17 SDGs. In this chapter, the authors assess MNEs’ role in implementing the SDGs by conceptualizing sustainability transformation practice in a business context of IKEA grounded in circular economy and circular society thinking. Implementing the SDGs strengthens the “challenge-driven transformative change.” Based on the theoretical and conceptual framework, the authors have constructed a matrix and contextualized the case of IKEA. It results in a descriptive analysis of MNE SDG implementation for sustainability transformation. The chapter has contributed a general model for a sustainability transformation practice in a business context embedded in circular economy and circular society thinking, which can utilize for challenge-driven transformative change. The new model has been redesigned for its new purpose. The model is constructed based on a new theoretical and conceptual framework and from the context of IKEA as a MNE acting as a globally integrated enterprise with a circular and societal transformation focus.

Aligned with the United Nations 2030 agenda of leaving no one behind, a project called The Nest was initiated to create an in-house intentional learning space at two public housings in Klang Valley. In a small unit of public housing, most children in these houses sit on the floor in the living room to do their schoolwork or study with the TV switched on. Poor indoor environmental quality and lack of personal space are among the main reasons that lead to children not being able to study at home comfortably.

The research employed a quasi-experimental approach as the research field setting was not randomly assigned. Observation on the change in the quality of space and post-evaluation interviews with beneficiaries were conducted.

The findings show that besides the tangible space that the Nest project has created, it also has created in-tangible space. It has shown that even small spatial changes to existing spaces could improve children's active learning and the participation of parents in their children's learning.

This study focuses on the home learning experience and parental involvement in their children's learning, so perhaps future research can be done to measure the impact of home learning space on academic achievement.

The research outcomes show that a good quality of learning space influences the children's learning experience at home and the parents' involvement. It will also contribute to the development of the building regulation for high-rise affordable housing in Malaysia. Particularly in improving the optimum requirement to achieve better comfort quality for the learning space at the residential unit.

The Nest project will contribute to raising the awareness among all residents of public housing on the importance of in-house learning space and encourage them to build their own learning spaces through the Do-It-Yourself Guidelines.

The research outcomes show that both parental involvement and the quality of learning space influence the children's learning experience at home. It will contribute to the development of the building regulation for high-rise affordable housing in Malaysia. Particularly in improving the optimum requirement to achieve better comfort quality for the learning space at the residential unit.

Most of the native citizens in the UAE live in public or private single-family houses. Given the tremendous cost of developing this type of housing and the inability of providing single-family houses to cover all the current and future needs for public housing, high-rise residential buildings seem to offer an alternative. But the question is; does this type of housing suit the local communities in the UAE, especially in light of the failure of the previous western experiences?. Through addressing this question, the research proposes an approach towards a community-oriented design for high-rise residential buildings in the UAE.

The research first investigated the reasons behind the community-relevant shortcomings of the traditional high-rise residential developments in the West. Afterwards, it briefly reviewed the status quo of the community-relevant considerations in the design of the recently built high-rise residential buildings in the UAE, where it has been found that little concern has been devoted to the community needs. In an effort to find an answer to this problem, the research examined four recent design experiences as examples for the current universal efforts to design community-responsive high-rise residential developments. Some conceptual approaches were derived from these experiences that are envisaged to help reach an approach for the case of the UAE. Nonetheless, because of the unique social and cultural traits of the UAE native society one cannot rely on these global conceptual approaches alone. Instead, the research proposes an approach that, while benefiting from the relevant global experiences, is chiefly pivoted on the vertical reconfiguration of the idea of the ‘fareej’ as the smallest unit in the residential urban context both traditionally and in the future official urban plans in the UAE.

In this chapter, the authors introduce Ludwik Fleck and his ideas of “thought style” and “thought collective” to suggest a re-thinking of the divide between “micro” and “macro” that has perhaps more inhibited than inspired organization studies in general, and institutional theory in particular. With Fleck, the authors argue that there is no such thing as thought style-neutral cognition or undirected perception: meaning, constituted through a specific thought style shared by a thought collective, permeates cognition, judgment, perception, and thought. The authors illustrate our argument with the longitudinal case study of Sydney 2030 (i.e., the strategy-making process of the City of Sydney, Australia). The case suggests that – regardless of its actual implementation – a strategy is successful to the extent to which it shapes the socio-cognitive infrastructure of a collective and enables those engaged in city-making to think and act collectively.