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Little notice has been taken in recent years of the phenomenon of involuntary unemployment. Neglect of Keynes' concept was understandable during the prosperous 1950s and early…
Abstract
Little notice has been taken in recent years of the phenomenon of involuntary unemployment. Neglect of Keynes' concept was understandable during the prosperous 1950s and early 1960s but its neglect since that time reflects the persuasiveness of the marriage which has been effected between the job search models of household behaviour and models of rational expectations responses to inflation. The joining of these models has provided a rationale for the notion that there is an equilibrium level of unemployment toward which the economy tends. This perspective presents several problems which come into focus when the analysis is examined within the framework of Keynes' concept of involuntary unemployment, his perception of the relationship between real and money wages and his labour supply function.
Presents a simple model whose objective is to utilize existing and ongoing survey data in order to allow the advertising manager to segment the market in an optimum way. Shows how…
Abstract
Presents a simple model whose objective is to utilize existing and ongoing survey data in order to allow the advertising manager to segment the market in an optimum way. Shows how segmenting the market in such a way maximizes the budgetary constraints of the advertising manager.
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Develops a model incorporating expected market potential derived from customers' purchasing expectations. Suggests that this can be used as a basis for advertising strategies…
Abstract
Develops a model incorporating expected market potential derived from customers' purchasing expectations. Suggests that this can be used as a basis for advertising strategies. Claims to present a movement towards the ideal of marginal returns from marginal advertising outlays.
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