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Article
Publication date: 14 September 2012

Robert Hamlin, James Henry and Ron Cuthbert

This paper seeks to establish that the instability of niche markets, and their predisposition to catastrophic collapse, makes market flexibility a prerequisite for long‐term…

2259

Abstract

Purpose

This paper seeks to establish that the instability of niche markets, and their predisposition to catastrophic collapse, makes market flexibility a prerequisite for long‐term survival among niche marketers. It describes the two ways by which a niche marketer can acquire this market flexibility and demonstrates the advantages of the second of these two approaches, i.e. the development of a portfolio of separated niches.

Design/methodology/approach

An in‐depth discussion of niche instability/implosion, and how niche market flexibility can be acquired to increase the survivability of such events, provides the context for a single in‐depth case study of a company employing a systematic niche market flexibility approach. A multi‐method approach was adopted drawing on both interviews and documentary evidence.

Findings

Planning for flexibility is essential for long‐term survival as a niche marketer. Two broad approaches to achieve this exist – i.e. contingency and portfolio planning – which are not mutually exclusive. The portfolio approach offers specific advantages and examples of its successful applications exist.

Research limitations/implications

This is a single case study.

Practical implications

The article has significant implications for practice, as fragmentation of markets and globalisation of production makes niche marketing desirable/essential for many players.

Originality/value

The area of planning for flexibility using a niche portfolio marketing strategy is under‐researched at present.

Details

European Journal of Marketing, vol. 46 no. 10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 14 September 2012

Ian Combe

The purpose of this paper is to outline the articles presented in the Special Issue on the topic of “Marketing and flexibility”, and to discuss key issues associated with major…

3794

Abstract

Purpose

The purpose of this paper is to outline the articles presented in the Special Issue on the topic of “Marketing and flexibility”, and to discuss key issues associated with major debates relating to flexibility in order to position the articles within a wider context and highlight some key issues for further research.

Design/methodology/approach

Themes in prior research relating to “Marketing and flexibility” are documented and the growth of research interest into strategic flexibility is tabulated. The contributions of each article are briefly discussed.

Findings

There has been a steady growth of research interest into flexibility. To provide an example of this growth, the increase in the number of articles published on the topic of strategic flexibility in scholarly journals is highlighted over a 20‐year period. Key issues in prior research such as alternative definitions and the different postulated relationships between market orientation and strategic flexibility are revealed, as are issues for future research.

Originality/value

Key issues relating to research into flexibility for marketing scholars are revealed.

Details

European Journal of Marketing, vol. 46 no. 10
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 30 May 2022

Aditya Simha

Abstract

Details

Leadership Insights for Wizards and Witches
Type: Book
ISBN: 978-1-80117-545-6

Article
Publication date: 1 September 1910

A considerable portion of Dr. G. S. BUCHANAN'S report on the work of the Inspectors of Foods of the Local Government Board during the year 1908–09 deals with work carried out in…

Abstract

A considerable portion of Dr. G. S. BUCHANAN'S report on the work of the Inspectors of Foods of the Local Government Board during the year 1908–09 deals with work carried out in special relation to the Public Health (Regulations as to Food) Act, 1907. A large amount of the meat consumed in this country is imported from the continent of Europe, the United States, and the colonies, and it may almost be said that the fact of our having to rely on the foreign producer for so much of our meat supply accounts for some of it being derived from diseased animals, or being in other ways unwholesome, or bearing evidence of having been prepared under conditions in which the needful sanitary precautions have not been taken.

Details

British Food Journal, vol. 12 no. 9
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 May 1983

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of…

16287

Abstract

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Details

Management Decision, vol. 21 no. 5
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 February 1911

Many of the difficulties that have been experienced by Health Authorities in this country in the examination of imported butcher's “offal”—using the term “offal” in its trade…

Abstract

Many of the difficulties that have been experienced by Health Authorities in this country in the examination of imported butcher's “offal”—using the term “offal” in its trade sense—would seem to have been due to injudicious methods of packing on the other side. The organs that constitute “offal”—livers, plucks, kidneys, sweetbreads, and so forth—have hitherto been closely packed into a bag, box, or crate, and the whole mass then frozen hard. Hence on arrival at the port of inspection the separate examination of these organs for possible disease conditions was rendered a matter of extreme difficulty. The exporters have now, it appears, almost all arranged for the separate freezing of the larger organs before packing, and in the case of smaller organs, such as kidneys and sweetbreads, some packers now make use of shallow boxes.

Details

British Food Journal, vol. 13 no. 2
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 20 November 2023

David W. Jones and Craig Fees

This paper aims to tell something of the story of the “Hawkspur Experiment” (1936–1941), a therapeutic camp organised early in the modern history of therapeutic community as an…

Abstract

Purpose

This paper aims to tell something of the story of the “Hawkspur Experiment” (1936–1941), a therapeutic camp organised early in the modern history of therapeutic community as an intervention into the lives of young men who were viewed to be at risk of delinquency (Wills, 1967). Although it was to have a remarkable influence on group and therapeutic community practice and theory, the authors argue that its influence is not as well-remembered nor incorporated into contemporary therapeutic understanding and discussion as it should be.

Design/methodology/approach

This paper is a historical reflection based on systematic examination of the clinical and administrative records of Hawkspur Camp for men, and supporting documents held in the Planned Environment Therapy Archive. In addition, the authors use published primary and secondary sources.

Findings

Hawkspur Camp was a cross-disciplinary enterprise which brought together psychoanalytic thinking, social work, an interest in groups, political activism, a concern with the dynamics and working of democracy and the application of emergent social science methods. It was overtly an intervention into the criminal justice system but was also an intentional exploration of the therapeutic benefits of community living and of a “pioneering” lifestyle; a rigorous experiment in how psychoanalytic ideas might be used in group residential settings; and a politically grounded exploration of participative democracy as a fundamental therapeutic principle.

Originality/value

To the best of the authors’ knowledge, this paper presents the first findings from a systematic study of the records of Hawkspur Camp.

Details

Therapeutic Communities: The International Journal of Therapeutic Communities, vol. 44 no. 4
Type: Research Article
ISSN: 0964-1866

Keywords

Article
Publication date: 1 March 1985

Mapel wins big Iranian order. Over eighty transformer rectifiers worth close to £100,000 are being supplied to Iran by Metal and Pipeline Endurance Ltd (MAPEL).

Abstract

Mapel wins big Iranian order. Over eighty transformer rectifiers worth close to £100,000 are being supplied to Iran by Metal and Pipeline Endurance Ltd (MAPEL).

Details

Anti-Corrosion Methods and Materials, vol. 32 no. 3
Type: Research Article
ISSN: 0003-5599

Article
Publication date: 1 January 1977

A distinction must be drawn between a dismissal on the one hand, and on the other a repudiation of a contract of employment as a result of a breach of a fundamental term of that…

2050

Abstract

A distinction must be drawn between a dismissal on the one hand, and on the other a repudiation of a contract of employment as a result of a breach of a fundamental term of that contract. When such a repudiation has been accepted by the innocent party then a termination of employment takes place. Such termination does not constitute dismissal (see London v. James Laidlaw & Sons Ltd (1974) IRLR 136 and Gannon v. J. C. Firth (1976) IRLR 415 EAT).

Details

Managerial Law, vol. 20 no. 1
Type: Research Article
ISSN: 0309-0558

Article
Publication date: 1 February 1997

Ivelaw L. Griffith

There are four main narcotics operations in the Caribbean: drug production; the consumption and abuse of drugs; drug trafficking; and money laundering. These have numerous…

Abstract

There are four main narcotics operations in the Caribbean: drug production; the consumption and abuse of drugs; drug trafficking; and money laundering. These have numerous effects, including arms trafficking, corruption, crime, and an adverse impact on tourism, an economic mainstay of several Caribbean nations. These operations and effects have implications for several aspects of political, socio‐economic, and security conduct in the region, including the area of governance. This article examines some of the connections involving arms trafficking, corruption and governance.

Details

Journal of Money Laundering Control, vol. 1 no. 2
Type: Research Article
ISSN: 1368-5201

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