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Case study
Publication date: 26 November 2015

Roma Puri

Marketing, Innovation, Strategy, Digital Marketing and E-Business.

Abstract

Subject area

Marketing, Innovation, Strategy, Digital Marketing and E-Business.

Study level/applicability

Master's level and Executive Program.

Case overview

MocDoc is a young Indian online health-care company that has achieved success in early years of establishment, and is looking forward to expand the customer base. The founder, Senthil Peelikkampatti, along with his friends decided to design a service that can bridge the gap between doctor and patients. However, initially, Senthil lost the trust in his idea due to the unacceptance of the idea by health-care experts. It took a little long for the team to gain visibility after launch of the service. Senthil and the team brainstormed to gain recognition online through different techniques of search engine optimization (SEO) and social media networking through Facebook Web site. MocDoc case is designed to stimulate discussion of a broad array of entrepreneurial issues related to online start-ups. In particular, it deals with strategy and marketing of service in the online arena. At the same time, it gives detailed overview of marketing techniques online as fuel to the business. The company is moving under strong leadership skills of CEO but fails to gain momentum in terms of gaining online customers. This case deals with decision-making capabilities to bring more number of registered customers in the online space.

Expected learning outcomes

The expected learning outcomes are as follows: to animate online business environment and challenges faced by virtual enterprises in the cyber space; to illustrate opportunity for students to speculate the start-up business environment; to illustrate opportunity to introduce cloud computing as a viable business option for the health-care industry; to develop understanding among students for designing effective marketing strategy for online business; to identify business opportunities and gaining competitive edge by offering bouquet of services; and to stimulate business environment for understanding innovation and strategy building.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 5 no. 8
Type: Case Study
ISSN: 2045-0621

Keywords

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Case study
Publication date: 3 March 2015

Roma Puri and Amit Kumar

Entrepreneurship, innovation, marketing and strategy.

Abstract

Subject area

Entrepreneurship, innovation, marketing and strategy.

Study level/applicability

Master's, postgraduate and executive level programs.

Case overview

Deepak Ravindran, an engineering student at LBS College, Kerala, India, was attempting to launch Innoz. The company flagship product SMSGyan will allow users to access information on low-end mobile devices with no Internet connectivity. With the improvement in the Internet standards and rapidly growing smartphone users, selling SMSGyan never came easy to Innoz. The case explores challenges faced during the transformation of a start-up into a profit-generating business. The case describes the dilemma faced by Deepak Ravindran and key role players of Innoz to sustain in business in the scenario of dynamic technologies. Should they re-innovate the technology that was limited for low-end mobile users? Innoz being at the bottom of the pyramid innovation is the key competitive advantage. Low-cost or niche market or differentiation connects this case to the basic business strategy concepts. Through this case, students learn about many practical issues related to technology development in the global competitive environment. They are also exposed to broader trends and facets of start-ups and globalization. The Innoz case is designed to stimulate discussion of broad array of issues encountered by the early start-ups. In particular, it deals with introducing innovation and entrepreneurship skills leading to social change.

Expected learning outcomes

To identify new business opportunities for non-Internet mobile users. To explore various possibilities of application services for low-end mobile users. Evaluate the advantages and liabilities of expanding globally at a very early start-up stage. The case focuses on Innoz's early development with only concept in hand and transforming it into a profit-generating business. To develop and give exposure to entrepreneurship skill set in students. To understand learning and strategies behind setting up of start-ups and the motivating self-driven skills. Discussion on innovative use of technology as a stream of business. Silicon valley culture adaptation into Indian context. To highlight use of mobile technology for teaching and learning. To showcase how entrepreneur skill in business can lead to social transformation.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 5 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 3 April 2018

Dario Salerno

The purpose of this paper is to explore the relation between family involvement in ownership and the performance of private equity (PE)-backed SMEs.

Abstract

Purpose

The purpose of this paper is to explore the relation between family involvement in ownership and the performance of private equity (PE)-backed SMEs.

Design/methodology/approach

Using a sample of 533 European PE-backed SMEs (i.e. 107 PE-backed family SMEs and 426 PE backed non-family SMEs), the author estimate the OLS model where a firms operating performance is a function of the presence or not of family shareholders, various other firm-specific characteristics, the experience of PE investor and a dummy for the financial crisis. To control the robustness of results, the author restrict the analysis to those firms that are incorporated in one of the 15 old member states of the European Union and the author include among the independent variables the one-year lagged values of the dependent variable.

Findings

The results show that PE-backed family SMEs outperform non-family PE-backed SMEs over the post-investment period.

Originality/value

This paper aims to extend literature about the link between PE backing and the involvement of family in ownership, considering European countries.

Details

Journal of Family Business Management, vol. 9 no. 1
Type: Research Article
ISSN: 2043-6238

Keywords

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Article
Publication date: 1 October 1984

Applied Colour Systems Inc, PO Box 5800, Princeton, New Jersey 08540 USA, has issued a data sheet on its Chroma‐Pac colour control software for the paint and coatings…

Abstract

Applied Colour Systems Inc, PO Box 5800, Princeton, New Jersey 08540 USA, has issued a data sheet on its Chroma‐Pac colour control software for the paint and coatings industries. The software package is designed for use with ACS computer colour control systems and offers rapid, accurate colour matching, batch correction and colour quality control.

Details

Pigment & Resin Technology, vol. 13 no. 10
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 1 April 1974

Smedleys Ltd v. Breed effectively disposes of Section 3 (3), Food and Drugs Act, 1955 as a defence in law in what nowadays constitutes the commonest source of all food…

Abstract

Smedleys Ltd v. Breed effectively disposes of Section 3 (3), Food and Drugs Act, 1955 as a defence in law in what nowadays constitutes the commonest source of all food prosecutions, viz., foreign matter in food. Their Lord‐ships' judgment is indeed a brilliant exposition of the law on the subject, but the result of their dismissal of the appeal can only be seen, as one of their number stated, that local authorities and magistrates for all practical purposes can ignore the subsection, and from the numerous reports of legal proceedings, this is what they have been doing for many years. It was resurrected in a case, similar in circumstance to that in Smedleys, a couple of years ago, in respect of a snail in black currant jam, in which the snail and black currants were identical in size and appearance.

Details

British Food Journal, vol. 76 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 June 2003

Janey Bullivant and Gurdeep Puri

Shows how Kellogg’s used an integrated marketing campaign to launch a new fruit snack into the UK market; it included PR, ambient media, web and TV. Argues that this…

Abstract

Shows how Kellogg’s used an integrated marketing campaign to launch a new fruit snack into the UK market; it included PR, ambient media, web and TV. Argues that this innovative approach was a major factor in the product’s success: the creative idea was that Real Fruit Winders were an anarchic from of fruit that children could eat, play with and use to communicate with each other, and a world of fruits was created with its own Chewchat language as well as characters. Identifies the key marketing insight as children’s need for interactivity, which connects their interests like gaming and the Internet but was previously absent from the snack market. Illustrates this with a look at the Chewchats website and how children could interact with the brand, plus the campaign which distributed Chewchat stickers in magazines, and at cinemas and concerts.

Details

Young Consumers, vol. 4 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

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Article
Publication date: 1 July 1986

N.N. Messiha, M.M. Abd El‐Malek and M.M.H. Ayoub

Three copolymer and three terpolymer systems involving tributyltin methacrylate, methyl methacrylate and acrylonitrile were prepared with variable tin content of 7, 15 and…

Abstract

Three copolymer and three terpolymer systems involving tributyltin methacrylate, methyl methacrylate and acrylonitrile were prepared with variable tin content of 7, 15 and 22%. The structure of the organotin polymers was investigated by the elemental analysis of tin and nitrogen and by infrared spectroscopy. Long‐term leaching rate determinations of tin from the organotin polymer films were studied and were in the range of 0.033–0.045 ?g Sn/cm2/day. The antifouling performance of the prepared polymer varnishes was tested at Ismailia and at Alexandria. Tributyltin methacrylate‐methyl methacrylate copolymer with tin content of 22% exhibited the highest antifouling potential for more than 18 months.

Details

Pigment & Resin Technology, vol. 15 no. 7
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 1 April 1998

M.P. Satija and Sukhdev Singh

Reports briefly on the Technical Sessions and other presentations of the 43rd All‐India Conference of the Indian Library Association, and mentions the recommendations made…

Abstract

Reports briefly on the Technical Sessions and other presentations of the 43rd All‐India Conference of the Indian Library Association, and mentions the recommendations made by delegates at the conclusion of the conference.

Details

Asian Libraries, vol. 7 no. 4
Type: Research Article
ISSN: 1017-6748

Keywords

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Article
Publication date: 5 April 2011

Christos Grecos and Qi Wang

The interdisciplinary nature of video networking, coupled with various recent developments in standards, proposals and applications, poses great challenges to the research…

Abstract

Purpose

The interdisciplinary nature of video networking, coupled with various recent developments in standards, proposals and applications, poses great challenges to the research and industrial communities working in this area. The main purpose of this paper is to provide a tutorial and survey on recent advances in video networking from an integrated perspective of both video signal processing and networking.

Design/methodology/approach

Detailed technical descriptions and insightful analysis are presented for recent and emerging video coding standards, in particular the H.264 family. The applications of selected video coding standards in emerging wireless networks are then introduced with an emphasis on scalable video streaming in multihomed mobile networks. Both research challenges and potential solutions are discussed along the description, and numerical results through simulations or experiments are provided to reveal the performances of selected coding standards and networking algorithms.

Findings

The tutorial helps to clarify the similarities and differences among the considered standards and networking applications. A number of research trends and challenges are identified, and selected promising solutions are discussed. This practice would provoke further thoughts on the development of this area and open up more research and application opportunities.

Research limitations/implications

Not all the concerned video coding standards are complemented with thorough studies of networking application scenarios.

Practical implications

The discussed video coding standards are either playing or going to play indispensable roles in the video industry; the introduced networking scenarios bring together these standards and various emerging wireless networking paradigms towards innovative application scenarios.

Originality/value

The comprehensive overview and critiques on existing standards and application approaches offer a valuable reference for researchers and system developers in related research and industrial communities.

Details

International Journal of Pervasive Computing and Communications, vol. 7 no. 1
Type: Research Article
ISSN: 1742-7371

Keywords

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Article
Publication date: 1 January 1990

Flux Pumps continues its consistent programme of product innovation with the announcement of the F424, a sealless barrel or container pump which, it is claimed, is…

Abstract

Flux Pumps continues its consistent programme of product innovation with the announcement of the F424, a sealless barrel or container pump which, it is claimed, is maintenance free.

Details

Pigment & Resin Technology, vol. 19 no. 1
Type: Research Article
ISSN: 0369-9420

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