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D.J. Smith

Strategic alliances are an important feature of the aerospace industry and many studies have sought to evaluate their performance. Most have taken a policy perspective…

Abstract

Strategic alliances are an important feature of the aerospace industry and many studies have sought to evaluate their performance. Most have taken a policy perspective exploring the economic and political benefits claimed for collaboration of this type. The perspective is a reflection of the political origins of many aerospace alliances. This study seeks to evaluate, from a managerial perspective, one of the newer alliances established on a strictly commercial basis. It focuses on BMW Rolls‐Royce GmbH, one of a small number of truly European alliances. The study concludes that, although Rolls‐Royce bought out its German partner after a decade of operation, the alliance was a success. The two engines developed by the alliance over this period were a technical success, overall sales were well on target and the alliance was about to break even. In addition, the study concludes that the alliance formed a key element in Rolls‐Royce’s successful strategy to extend its product portfolio, a strategy that elevated the company to second place in the global aero engine market.

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European Business Review, vol. 15 no. 4
Type: Research Article
ISSN: 0955-534X

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Rolls‐Royce engines will power the new Boeing 757 airliner. In an order for 40 of these aircraft British Airways and Eastern Air Lines of the United States have selected…

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Rolls‐Royce engines will power the new Boeing 757 airliner. In an order for 40 of these aircraft British Airways and Eastern Air Lines of the United States have selected Rolls‐Royce RB 211–535 engines to power the new twin‐jet. Eastern has also placed an option for a future 24 aircraft. The value of the order to Rolls‐Royce, including options and engine spares over the life of the aircraft, is more than £300 million.

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Aircraft Engineering and Aerospace Technology, vol. 50 no. 10
Type: Research Article
ISSN: 0002-2667

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THE SCOPE of Rolls‐Royce (1971) Limited's operation and its international and North American activities can be best understood by a look at some vital statistics.

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THE SCOPE of Rolls‐Royce (1971) Limited's operation and its international and North American activities can be best understood by a look at some vital statistics.

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Aircraft Engineering and Aerospace Technology, vol. 46 no. 9
Type: Research Article
ISSN: 0002-2667

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We are often reminded that we must speculate in order to accumulate. While the more cautious among us may habitually reject such advice, others deem it sound logic that…

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We are often reminded that we must speculate in order to accumulate. While the more cautious among us may habitually reject such advice, others deem it sound logic that often pays dividends. It has certainly appeared to for UK aerospace giant Rolls Royce, who benefited from a decade‐long alliance with BMW, the German car manufacturer. The competitive strategies employed during this period have boosted a company now savoring even better fortunes than before.

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Strategic Direction, vol. 20 no. 2
Type: Research Article
ISSN: 0258-0543

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Aircraft Engineering and Aerospace Technology, vol. 72 no. 4
Type: Research Article
ISSN: 0002-2667

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Aircraft Engineering and Aerospace Technology, vol. 74 no. 1
Type: Research Article
ISSN: 0002-2667

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Aircraft Engineering and Aerospace Technology, vol. 76 no. 5
Type: Research Article
ISSN: 0002-2667

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Aircraft Engineering and Aerospace Technology, vol. 73 no. 1
Type: Research Article
ISSN: 0002-2667

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An automated production line using robots is now operational and machining aero‐engine turbine blades at Rolls‐Royce, Derby. It is the first fully automated manufacturing…

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An automated production line using robots is now operational and machining aero‐engine turbine blades at Rolls‐Royce, Derby. It is the first fully automated manufacturing system with robot handling of engine parts to be introduced by Rolls‐Royce. This automated line is more advanced than any other known to be in service in the world aerospace industry. It incorporates creep‐feed grinding machines which have reduced typical grinding cycle times from six minutes to 45 seconds.

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Aircraft Engineering and Aerospace Technology, vol. 55 no. 1
Type: Research Article
ISSN: 0002-2667

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Article

David J. Smith

Spotlights that strategic alliances are widely used within the aerospace industry and the success of Europe’s Airbus Industrie consortium has been much publicized. Less…

Abstract

Spotlights that strategic alliances are widely used within the aerospace industry and the success of Europe’s Airbus Industrie consortium has been much publicized. Less well‐documented has been the success of some of Europe’s leading engineering companies, such as Rolls‐Royce, Daimler‐Benz and BMW, in supplying aero engines to the world’s airlines. Again collaborative ventures have played an important part in helping these firms to build market share within this highly competitive global market. Reviews the changes that have taken place within both the airframe and the engine sectors of the aerospace industry in recent years. Critically evaluates the part that strategic alliances have played in the increasing commercial success of the European Union in both sectors. Highlights differences in the nature and role of such alliances as well as their impact on the structure of each sector.

Details

European Business Review, vol. 97 no. 4
Type: Research Article
ISSN: 0955-534X

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