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The purpose of this paper is to gain knowledge on the character of managerial implications within business-to-business (B2B) marketing, in terms of type of relevance addressed in research articles on solution business and integrated solutions.

Use of Jaworski’s framework on role-relevance to classify the type of relevance addressed in 29 journal articles. A systematic literature review on solution business preceded the selection of articles and a concern to include different journal categories.

Managerial implications in the studied articles within solution business do not seem to emphasize role-relevance particularly; they rather address applicability of findings on a company level and for B2B marketing in a more general sense. The majority of implications for practice are framed to have an impact on “present actions”. Managerial knowledge needs are dominantly addressed by “empirical findings” or “frameworks”. The dominating managerial core tasks addressed are “transformer of marketing” and “marketing strategy”.

There do not seem to be studies with managerial implications addressing future actions and thinking; providing instruments, methods or models that are role- relevant; focusing on the challenges of a “coordinator”, “strategist” or “performance controller”. The focus on solution business limits the generalizability of findings.

Results suggest that implications for practice potentially would benefit from being written in the form of explicit recommendations; targeted to a particular managerial role; and increasingly developed when it comes to proposed frameworks for them to be useful for managers in industrial marketing.

This is one of the first studies to systematically examine the character of managerial implications by categorizing results in accordance with a framework specifically addressing role-relevance.

In higher education, the authors serve multiple stakeholders with varying perspectives on the institution’s learning analytic system. The purpose of this paper is to highlight dual perspectives within the learning analytics (LA) system in one institution: that of an administrator responsible for college-wide improvement, and a faculty member responsible for programmatic improvement.

This manuscript provides a critical perspective with dual sets of experiences and viewpoints. This approach allows close examination of each perspective within the context of the existing literature, as the authors examine transitions in the use of LA.

These viewpoints offer insight into the interpretation of LA through the lens of various roles. In examining these viewpoints, the authors offer three actionable steps for other institutions who seek to implement.

These actionable steps offer a starting point for other institutions to engage in conversations related to the adoption of LA for continuous improvement across levels and roles. Relevant implications for various parties are discussed, with an emphasis on how administrators within the university system may support faculty to incorporate LA as part of their scholarly and teaching responsibilities.

Few studies have examined the perspectives of multiple stakeholders within an institution. Here the authors have presented these dual perspectives in order to further the dialogue between university administration and faculty as analytic systems become more widespread. Through this dialogue, the authors see increased opportunities for all stakeholders to better understand their role in LA.

The purpose of this paper is to investigate workplace learning among municipal officers in the high-learning-demanding organizational context of their work practice in the first year of mandate.

A before-and-after quasi-experimental design was used to assess the effect of time of work practice on learning work requirements. Level of mastery of role-relevant knowledge, skills and attitudes (KSAs) was measured on three occasions (once before and twice after occurrence of work practice), with 126 participants. Associations have been tested between this learning and level of education, previous experience, use of learning strategies at work, population size of municipalities and participatory public planning.

Findings suggest that the municipal officers showed learning of KSAs but no change in their attitude toward public administration. This learning has been positively associated to size of the municipalities, previous professional experience and learning strategies, especially regarding the cognitive strategy “intrinsic and extrinsic reflection”. A possible positive effect of the use of participatory planning on this learning could have been detected if measures were taken after 11 months.

The generalization of findings is limited, as data are restricted to the southern and southeastern regions of Brazil, in municipalities in which mayors belong to a given political party.

The study brought useful information that may contribute to provide some clues, to municipal officers and their parties, on how to accelerate the required learning that should take place right after election.

The practical implications may be cautiously used in organizations in general.

The feasibility of a longitudinal design to measure work-related learning was shown. Options for more comprehensive studies that may better define the phenomenon of workplace learning and identify its relationships with other variables have been demonstrated.

The purpose of this paper primarily contributes to the social enterprises and human resource management (HRM) literature by examining the roles of founders in shaping how workers in social enterprises are managed.

This paper uses a cross-case analysis of three social enterprises in the food and agricultural products and food and beverage industries in Thailand. The case study evidence in this paper draws on semi-structured interviews with each social enterprise’s founders, managers and employees; field visits to each social enterprise in Bangkok and other provinces in Thailand; and a review of archival documents and web-based reports and resources. This paper uses thematic analysis to pinpoint, examine and record the patterns or themes found in the data.

This paper proposes that the founders of social enterprises play a variety of roles in shaping the human resource (HR) systems and practices used in these enterprises. First, founders serve as role models for managers and employees of social enterprises. Second, founders serve as succession planners for social enterprises. Third, the founders serve as builders and enforcers of corporate culture in social enterprises. Finally, founders serve as builders and enforcers of the HR systems and practices used in these enterprises. Put simply, without the roles of founders, the corporate culture and HR systems and practices of social enterprises might not be sustainable over time.

Because this research is based on case studies of three social enterprises located in Thailand, the findings may not be generalizable to all other social enterprises across countries. Rather, the aim of this paper is to further the discussion regarding the roles of founders in shaping the HR systems and practices used in social enterprises. Another limitation of this research is that it does not include social enterprises in several other industries, including the entertainment and media, printing and publishing and hotel and restaurant industries. Future research may explore how the founders of social enterprises in other industries shape the HR systems and practices used in those enterprises. Moreover, quantitative studies using large samples of social enterprises across industries might also be useful in deepening the understanding of a topic that is important from the perspectives of both social enterprises and HRM.

This paper has practical implications for founders and/or top managers of social enterprises is not only Thailand but also other countries. It also has social/policy implications for the government and/or relevant public agencies in Thailand and for several other developing countries/emerging market economies.

Very little research has examined the various roles of founders in shaping how workers in social enterprises are managed. In addition, there has been relatively little research focusing on the characteristics of social enterprises’ founders in developing countries, including Thailand. This paper aims to fill this gap in the literature on social enterprises and HRM regarding how the founders of small, hybrid organizations such as social enterprises in Thailand play their roles as builders and enforcers of HR systems and practices and other roles relevant to the management of workers.

The purpose of this paper is to identify what managerial implications research related to inter-organizational interfaces has been produced in marketing. For this aim, the authors focus on a specific concept implemented in many firms that operate on business-to-business markets, which is key account management (KAM).

The authors used the Ebsco Database entering “account management” as a key word in the title row. The search provided 51 papers to which the authors added four MSI reports written by Moriarty and Shapiro between 1980 and 1984. The authors then identified such keywords as “managers”, “practitioners”, “marketers”, “managerial”, “business”, and their variations as well as normative words such as “should”, “must”, etc. in order to identify managerial implications.

Four main findings are provided: a clear managerial purpose is affirmed by KAM academic works whether as a central “purpose” of the works or as “implications”; these managerial implications may display different forms (dimensions to be considered, consequences to anticipate, advices); though the managerial scope of KAM works is clearly visible, the sophistication of managerial recommendations remains … limited; the identification of who is exactly “the manager” targeted by the implications remains vague.

The authors discuss the notion of managerial relevance of academic research.

The authors explore sources for practices (whether they are the ones of scholars or managers) that could help “spelling out more effectively the managerial implications.

To the knowledge this is the first work that reviews so precisely how academic articles address to the managerial audience on a precise issue. Furthermore, the authors believe that KAM is an interesting and appropriate field for such a review because it is widely implemented on business markets.

Increasing numbers of firms are turning to the temporary labor market in an attempt to enhance their competitiveness in the global market. Those firms differ widely in their approaches to human resource management in terms of training, orientation, socialization and integration of temporary workers. This paper suggests several factors associated with the management of temporary workers that may lead to higher than necessary rates of departure prior to contract end dates. These factors include inadequate socialization, perceptions of injustice, exclusion from decision‐making, expectations for permanent work, lower age and tenure, lower tolerance for inequity, low levels of commitment, and limited motivation. Implications for client firms are discussed, with an emphasis on the development of comprehensive HRM systems that address the factors identified, and directions for future research are suggested.

This study aims to investigate the concept of “practical wisdom” which may be defined as the ability to effectively manage one’s rational knowledge and to read and respond appropriately to the interplay of other people's emotions and one's own and their values. The aims of this study also are (1) to investigate the relationship between the spiritual, emotional and rational capacities which underpin practical wisdom and (2) to analyse the relationship between the practical wisdom co-created in and between individuals through these three capacities.

This study adopts a case study methodology by considering the experience provided by a group of hikers who organized a trip to cross the island of Gran Canarias and its natural parks.

This study proposes that the presence of spiritual, emotional or rational capacities can boost individual self-awareness, self-control and empathy, which can help workers in general and knowledge workers, in particular, more effectively tackle difficult situations, remain calm and collectively develop and enact appropriate responses to these situations. Therefore, results show that the concept of practical wisdom allows for the identification of both the nature of the capacities that contribute to the effective handling of difficult situations and them and the balance that needs to be developed between them.

For knowledge workers, the study provides a framework and an explanatory framework to help them understand how rational, spiritual and emotional capacities both interact and are operationalized to tackle difficult problems. Furthermore, it enables them to identify situations where success to consider such interactions, leads to develop and implement appropriate responses to such situations.

A proper balance of emotional, rational and spiritual capacities may enable people to have a more holistic vision of difficult situations, allowing the finding of appropriate solutions to complex problems (i.e. practical wisdom). This study contributes to strengthening knowledge workers' perception and understanding of the links between the knowledge stocks and knowledge flows that relate to a practical perspective of wisdom.

The purpose of this paper is to explore the brand core and its management over time. The aim is to develop a framework for managing the core of a brand for continuity and change.

A longitudinal case study of the Volvo brand’s core and its management serves as the empirical basis for a qualitative analysis of the “brand core” using rhetorical perspectives.

The management of the brand core for both continuity and change is an unsolved paradox in strategic brand management literature and practice. Existing conceptualisations offer little or no guidance regarding managing a brand’s core over time. The Volvo brand has evolved by adding and shifting mindsets, which has kept its core surprisingly stable.

The new framework mitigates a paradox and, by defining the brand core as a point of reference, allows for brand management to address both continuity and change and consider a range of stakeholders while doing so. The integration ofs rhetoric into the framework makes it applicable to product, service and corporate brands, or indeed anything that can be considered a “brand”. The brand core is defined as “an entity of core values and a promise”.

By shifting perspectives on a brand’s core over time, change and development are stimulated while preserving its inner values and promise.

The brand core framework integrating rhetoric theory was supported by a longitudinal case study to resolve a strategic brand management paradox.

In this paper, our aim is to estimate the time varying correlations between Bitcoin, VIX futures and CDS indexes and to examine in what ways these assets can act as beneficial hedge and safe haven mechanisms, useful for facing, or attenuating, the major world equity markets related risks and volatilities.

Our methodology consists to model each pair equity/asset indices by bivariate symmetric and asymmetric dynamic conditional models (A) DCC to evaluate the portfolio design associated implications on both daily and weekly collected data base, with regard to the period ranging from July, 2010 to January 2018. To assess the extent to which the Bitcoin, VIX futures and sovereign CDS may stand as diversifiers, i.e. as hedging or safe haven instruments against the various stock indexes, we adopt the same method applied by Baur and Lucey (2010).

Empirical results show that the hedging and safe haven roles associated with the three hedging instruments tend to differ noticeably across time horizons and model used. The interest brought about by treating this issue is twofold. On the one hand, it should provide useful guidelines to investors through helping them opt for the most effective and beneficial strategies, whereby they could efficiently hedge the equity markets related extreme risks and volatilities. On the other hand, it is intended to highlight the applied models' specifications associated impacts.

The interest brought about by treating this issue is twofold. On the one hand, it should provide useful guidelines to investors and financial advisors through helping them opt for the most effective and beneficial of the strategies, whereby they could efficiently hedge the equity markets related extreme risks and volatilities. On the other hand, it is intended to highlight the applied models' specifications associated impacts.

Study of Bitcoin can be considered as safe haven or hedge or diversifier instrument. Compare between Bitcoin, VIX and CDs.